Go-to-Market (GTM) Engineer, Cadmus
1-2 days a week in office
Online written assessment platform
Open for applications
Online written assessment platform
21-100 employees
Open for applications
1-2 days a week in office
21-100 employees
Company mission
Cadmus is committed to improving teaching and learning in Higher Education.
Role
Who you are
- This role would suit a hands-on and results-orientated practitioner, adept at utilising cutting-edge AI-driven GTM tools, techniques and best practices
- Experience with Account-based Marketing highly advantageous, as is exposure to working in a high-growth SaaS environment
- EdTech exposure preferable but non-essential
- You have worked in higher education, EdTech, a Saas provider, or similar industry
- Your background is in Business Development, Go-to-Market, Revenue Operations, or Performance Marketing
- High attention to detail, with the desire to create market-leading work that propels Cadmus forward and sets us apart from competitors
- Inspired by, not afraid of, a data and results-driven environment
- Self-starting, solution-orientated individual who can problem solve and take initiative in a flat-structured environment
- Comfortable sitting at the elbow of the companies Founders, CRO and ELT in driving through initiatives
- Team player who enjoys assisting their teammates and collaborating across departmental projects
What the job involves
- At Cadmus, we’re working hard in pursuit of an ambitious, world-shaping goal: to provide 1 billion students with access to high-quality education by 2050
- That’s why we need an ambitious Go-to-Market (GTM) Engineer to drive effective execution of the company's sales and marketing strategy; ensuring our offering is clearly articulated, competitively positioned, and effectively delivered to the market
- Reporting directly to the Chief Revenue Officer, the Go-to-Market (GTM) Engineer will be responsible for execution of the comprehensive GTM strategy - creating and developing a pipeline for existing and new products, features, and market segments
- This role is critical in ensuring Cadmus successfully launches, scales, and achieves aggressive revenue and adoption targets by working at the intersection of Product, Marketing, Sales, and Customer Success efforts
- Execution, execution, execution: First and foremost, bring together target segments, messaging and available channels to develop consistent and high-quality pipeline
- GTM Strategy Optimisation: Utilise data, market feedback and cross-functional alignment to continually identify and implement process improvements. Be empowered to drive innovation and change
- Cross-Functional Alignment: Serve as the primary internal GTM liaison, ensuring seamless collaboration and alignment across Product, Product Marketing, Sales, Marketing, and Customer Success teams to guarantee market readiness and consistent attainment of the GTM goals
- Sales Enablement: Collaborate with the CRO in developing and delivering high-impact sales tools, training, and collateral (e.g., pitch decks, competitive battle cards, demo scripts) that empower the sales team to effectively articulate the product's value proposition and close deals
- Market Intelligence & Competitive Analysis: Act as the internal expert on market trends, customer needs, and the competitive landscape. Use insights to refine GTM strategies, identify potential threats, and pinpoint new growth opportunities
Salary benchmarks
Our take
As the world digitally transforms, slow-to-change practices - such as higher education assessment methods risk getting left behind. Cadmus's platform implements secure, online written examinations that uphold academic conduct and plagiarism standards whilst embedding support and improving student experiences.
Though assessment reform is no new concept, Cadmus's tech-first approach is a breath of fresh air for educators struggling to scale these reforms across whole institutions. As a participant of the Global Victoria EdTech Innovation Alliance, the company will see its solution tested at the University of Melbourne, Swinburne University of Technology, and University of Manchester, gaining insights into the impact of its approach and where it may be taken in the future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
May 2023
$0.5m
SEED
Total funding: $0.5m
Company benefits
- Work where you want
- Learning budget
- Laptop + tech
- Stock purchase
- Plenty of fun social stuff!
Company HQ
CBD, Melbourne, VIC
Leadership
Herk Kailis
(Founder & CEO)Former Entrepreneurial Fellow and Researcher at the University of Melbourne, with a Master's degree in Mechanical Engineering.
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