EMEA Field Marketing Manager, Snowflake

• The ideal candidate is a highly organized self-starter with a passion for the startup ecosystem, capable of building programs from the ground up, executing flawlessly, and iterating based on results
• 7+ years of proven multi-channel B2B marketing experience within enterprise software/SaaS
• Strong experience planning, promoting, and executing field marketing campaigns, events, and executive programs
• Expertise in Salesforce, Marketo, Excel, and Wordpress
• Strong project management, time management, and organizational skills
• Ability to manage multiple projects simultaneously, stay detail-oriented, and hit deadlines in a fast-paced environment
• Proven track record of collaborating cross-functionally with Sales and Marketing teams
• A self-starter mindset with a natural curiosity to learn, iterate, and continuously improve programs
• Ability to travel as needed to support in-person events

Desirable

• Snowflake is looking for a Sr Field Marketing Manager to support our growth in the Commercial Segment across EMEA!
• As a Sr Field Marketing Manager, you will be responsible for driving demand through field & growth marketing programs to meet or exceed revenue goals for the EMEA Commercial sales teams
• You will develop and drive targeted marketing programs to generate awareness, quality pipeline, move prospects through the sales cycle, and help to build customer relationships
• This role is critical in supporting the Commercial sales team’s goals, especially through in-person activations aligned to key early-stage startup audiences
• You will collaborate closely with Snowflake’s Commercial sales and Startup Program teams to plan and execute field and growth marketing initiatives that directly contribute to business growth
• Support the EMEA Commercial Marketing Strategy with in-person activations that increase awareness of Snowflake as a platform for early-stage startups in collaboration with the Snowflake Startup Program team and the Commercial sales organisation
• Field Campaign Execution: Build a field marketing plan to support Commercial sales teams, including third-party industry conferences, Snowflake-driven event series, partner events, VC networking sessions, roundtables and executive dinners
• Campaign Management: Own and drive logistics and execution of all planned events; help shape event themes, work with outside vendors, oversee fulfillment/inventory levels, manage events’ sales staffing
• Align with Sales: Maintain direct alignment with sales team in terms of event communication, marketing campaigns, and event promotion strategy
• Educate the sales teams on marketing initiatives, upcoming activities, and post-event follow-ups to maximize impact
• Station F Partnership: Own and grow Snowflake’s partnership with Station F, executing initiatives that elevate Snowflake’s presence in the early-stage ecosystem
• Startup Partnerships: Help the Startup Program Team build impactful partnerships with VC and PE firms by leading co-marketing initiatives with VCs and PE firms
• Cross-Functional Collaboration: Work closely with the Strategic Events teams on startup-focused sponsorships like Slush and with Snowflake Partners to drive successful marketing campaigns
• Performance Tracking and Reporting: Evaluate all regional campaigns’ impact and ROI to determine the success and forecast for potential future investment
• Identify the most effective marketing materials, channels, and messaging for key accounts