EMEA Field Marketing Manager, Snowflake

Commercial

Salary not provided
Excel
Salesforce
Wordpress
Marketo
Senior and Expert level
Paris

3-5 days a week in office

Snowflake

AI Data Cloud for data sharing and app building

Job no longer available

Snowflake

AI Data Cloud for data sharing and app building

1001+ employees

B2BArtificial IntelligenceData storageEnterpriseAnalyticsMachine LearningSaaSData AnalysisCloud ComputingData Sharing

Job no longer available

Salary not provided
Excel
Salesforce
Wordpress
Marketo
Senior and Expert level
Paris

3-5 days a week in office

1001+ employees

B2BArtificial IntelligenceData storageEnterpriseAnalyticsMachine LearningSaaSData AnalysisCloud ComputingData Sharing

Company mission

On a mission to mobilize the world's data.

Role

Who you are

  • The ideal candidate is a highly organized self-starter with a passion for the startup ecosystem, capable of building programs from the ground up, executing flawlessly, and iterating based on results
  • 7+ years of proven multi-channel B2B marketing experience within enterprise software/SaaS
  • Strong experience planning, promoting, and executing field marketing campaigns, events, and executive programs
  • Expertise in Salesforce, Marketo, Excel, and Wordpress
  • Strong project management, time management, and organizational skills
  • Ability to manage multiple projects simultaneously, stay detail-oriented, and hit deadlines in a fast-paced environment
  • Proven track record of collaborating cross-functionally with Sales and Marketing teams
  • A self-starter mindset with a natural curiosity to learn, iterate, and continuously improve programs
  • Ability to travel as needed to support in-person events

Desirable

  • Experience marketing to startups or in B2B SaaS
  • Understanding of cloud technology, data platforms, and SaaS business models
  • Familiarity with engaging early-stage companies through community and field marketing efforts

What the job involves

  • Snowflake is looking for a Sr Field Marketing Manager to support our growth in the Commercial Segment across EMEA!
  • As a Sr Field Marketing Manager, you will be responsible for driving demand through field & growth marketing programs to meet or exceed revenue goals for the EMEA Commercial sales teams
  • You will develop and drive targeted marketing programs to generate awareness, quality pipeline, move prospects through the sales cycle, and help to build customer relationships
  • This role is critical in supporting the Commercial sales team’s goals, especially through in-person activations aligned to key early-stage startup audiences
  • You will collaborate closely with Snowflake’s Commercial sales and Startup Program teams to plan and execute field and growth marketing initiatives that directly contribute to business growth
  • Support the EMEA Commercial Marketing Strategy with in-person activations that increase awareness of Snowflake as a platform for early-stage startups in collaboration with the Snowflake Startup Program team and the Commercial sales organisation
  • Field Campaign Execution: Build a field marketing plan to support Commercial sales teams, including third-party industry conferences, Snowflake-driven event series, partner events, VC networking sessions, roundtables and executive dinners
  • Campaign Management: Own and drive logistics and execution of all planned events; help shape event themes, work with outside vendors, oversee fulfillment/inventory levels, manage events’ sales staffing
  • Align with Sales: Maintain direct alignment with sales team in terms of event communication, marketing campaigns, and event promotion strategy
  • Educate the sales teams on marketing initiatives, upcoming activities, and post-event follow-ups to maximize impact
  • Station F Partnership: Own and grow Snowflake’s partnership with Station F, executing initiatives that elevate Snowflake’s presence in the early-stage ecosystem
  • Startup Partnerships: Help the Startup Program Team build impactful partnerships with VC and PE firms by leading co-marketing initiatives with VCs and PE firms
  • Cross-Functional Collaboration: Work closely with the Strategic Events teams on startup-focused sponsorships like Slush and with Snowflake Partners to drive successful marketing campaigns
  • Performance Tracking and Reporting: Evaluate all regional campaigns’ impact and ROI to determine the success and forecast for potential future investment
  • Identify the most effective marketing materials, channels, and messaging for key accounts

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Insights

Top investors

37% employee growth in 12 months

Company

Company benefits

  • Comprehensive health insurance plans
  • Health savings accounts
  • Robust retirement plans
  • Life and disability insurance
  • Weekly online lunch and learns
  • Virtual workout classes
  • Ergonomic work-from-home equipment
  • On-demand mental health and wellness programs
  • Fertility benefits and family planning resources
  • Generous time-off and various leave plans
  • Onsite and Remote Work
  • Employee discounts and pre-tax selections
  • New hire equity + Employee Stock Purchase Plan (ESPP)
  • Quarterly bonus or commission program

Funding (last 2 of 9 rounds)

Feb 2020

$479m

LATE VC

Oct 2018

$450m

LATE VC

Total funding: $1.4bn

Our take

Developed as a fresh alternative to the archaic systems of data governance and information silos, Snowflake is a frictionless cloud data platform that removes the barriers preventing organizations of all sizes from unleashing the true value of their data.

The company equips organizations with a single, integrated platform that offers the only data warehouse built for the cloud; instant, secure and governed access to their entire network of data; and a core architecture to enable many types of data workloads, including a single platform for developing modern data applications.

Major competitors include Azure, SQL and AWS, and Snowflake has managed to keep ahead of the competition, cementing itself as a global force. Across its 1300+ partners, the company's cloud manages over 250PB of data (with more than 515 million data workloads running every day). Its continued focus on product R&D and partnership expansion have Snowflake well-positioned to manage itself amidst the competition.

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Freddie

Company Specialist at Welcome to the Jungle