Senior Performance Marketing Specialist, Resolver
$85-105k
Risk-intelligence software
Be an early applicant
Risk-intelligence software
201-500 employees
Be an early applicant
$85-105k
201-500 employees
Company mission
To create a digital world that is safe for everyone.
Role
Who you are
- 5+ years of experience in performance marketing, paid media, or digital acquisition, with demonstrated experience independently owning paid media strategy and optimization
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience
- Proven track record managing and optimizing meaningful paid media budgets and delivering measurable business results
- Advanced experience with Google Ads and Microsoft Ads; experience with LinkedIn Ads and other paid platforms is an asset
- Strong experience with Google Analytics and conversion tracking; familiarity with CRM and marketing automation platforms such as Salesforce, Pardot, or Marketo
- Google Ads certification or equivalent demonstrated platform expertise
- Experience developing landing page briefs, messaging recommendations, and CRO tests in partnership with web, design, or development teams
- Strong performance copywriting and editing skills, particularly for ads, headlines, landing pages, offers, and calls to action
- Familiarity with experimentation, A/B testing, attribution, and paid directories
What the job involves
- The Senior Performance Marketing Specialist leads the strategy, execution, optimization, and ongoing improvement of paid acquisition programs.
- The role independently owns paid media strategy and optimization while partnering across marketing to improve campaign messaging, landing page experiences, experimentation, and performance analysis to drive measurable pipeline and revenue outcomes
- Resolver is a high-growth SaaS company who's intuitive, no-code platform gives our customers a clear picture of their risks so they can make quick and effective decisions. As a part of the Resolver team, your work will help transform risk management to risk intelligence so organizations can protect people and assets and deliver on their purpose
- We are ambitious in both our mission and our culture. As a business within Kroll, we offer an innovative, non-hierarchical work environment blended with the stability and financial security of an enterprise. Resolver has also been named one of Canada’s Great Places to Work eight years in a row!
- Paid Media Strategy & Execution (60%)
- Measures of Success: Paid media contribution to MQLs, opportunities, pipeline and revenue; cost efficiency; conversion rates; effective budget allocation; and consistent testing and optimization
- Lead the strategy, setup, management, and optimization of paid campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and other relevant channels
- Own keyword and audience strategy, bidding, budget allocation, campaign structure, ad copy, and ongoing optimization
- Translate business, pipeline, and revenue objectives into paid media strategies and channel plans
- Proactively identify performance trends, risks, and growth opportunities and recommend changes to improve efficiency and business impact
- Develop a structured testing roadmap across campaigns, audiences, bidding strategies, offers, and creative
- Evaluate new channels, campaign types, and platform capabilities and recommend opportunities for testing
- CRO, Copywriting, Landing Pages & Experimentation (20%)
- Measures of success: Improved landing page conversion rates, effective message match between ads and landing pages, consistent experimentation, and application of test learnings to future campaigns
- Recommend landing page improvements based on search intent, campaign messaging, audience needs, and conversion performance
- Write and optimize performance-focused ad and landing page copy, including headlines, offers, and calls to action
- Partner with web, design, and content teams to develop and improve campaign landing pages
- Build and execute structured A/B tests across landing pages, messaging, offers, and conversion paths
- Use conversion data and test results to identify opportunities and continuously improve campaign performance
- Analysis & Reporting (20%)
- Measures of success: Accurate reporting, reliable tracking and attribution, clear strategic recommendations, and demonstrated use of insights to improve performance
- Analyze paid media and funnel performance using advertising platforms, web analytics, CRM data, and other reporting tools
- Connect channel-level metrics to downstream outcomes including MQLs, opportunities, pipeline, and revenue
- Identify performance patterns and translate data into clear, actionable recommendations
- Maintain reporting that accurately communicates performance, efficiency, ROI, and progress against targets
- Partner with Marketing Operations and other stakeholders to ensure conversion tracking, attribution, and measurement are accurate
Our take
Resolver, formerly Crisp, is a pre-eminent name in the now-crowded field of social media monitoring services. The company was founded with the objective of identifying internet-based threats to children, and has since evolved into a provider of wider digital marketing services for its clients through the use of sophisticated artificial intelligence tools and a growing team of analysts.
After an acquisition by U.S. risk giant Kroll in 2024, Resolver is looking to synergise its services with its new parent company. Combining AI technology and real-time alerts with Kroll’s risk advisory expertise should significantly expand the value of Kroll’s offerings.
Perhaps the biggest reason for Resolver's former iteration as Crisp's success to date is its roots in online harm-detection. For example, the reputation it has built through operating in environments where analysts simply cannot make mistakes has been crucial to winning the trust of over 1000 brands. Resolver must hope that under new ownership, that reputation will be furnished rather than diluted.
Steph
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (1 round)
Oct 2018
$25m
GROWTH EQUITY VC
Total funding: $25m
Company benefits
- 33 days holiday including Bank Holidays
- Critical Illness
- Life Insurance Cover
- Healthcare Cash Plan
- An attractive pension
- Cycle to Work Scheme and Commuter Loans to help your journey to work
- Employees perks with freebies, discounts, rewards and more
- Free yoga classes twice a week
- Subsidised gym membership
Company HQ
Leeds City Centre, Leeds, UK
Leadership
Adam Hildreth
(Founder)Prior to founding Crisp in 2005, they were Managing Director of Dubit.
Salary benchmarks
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