Brand Marketer, WOO Network

2C Growth

Salary not provided

+ Performance based annual bonus

Google Analytics

Mid level

Remote from Europe, UK

Cryptocurrency exchange platform

Job no longer available

Cryptocurrency exchange platform

101-200 employees

FintechB2BCryptocurrencyInvestingBlockchain

Job no longer available

Salary not provided

+ Performance based annual bonus

Google Analytics

Mid level

Remote from Europe, UK

101-200 employees

FintechB2BCryptocurrencyInvestingBlockchain

Company mission

To connect traders, exchanges, institutions, and DeFi platforms with democratized access to the best-in-class liquidity and superior trading execution at lower or zero cost.

Job

Company

Role

Who you are

3+ years of experience in brand marketing, content management or a similar role within the crypto industry
Strong understanding of the crypto market, blockchain technology, and the overall financial ecosystem
Proven track record of managing successful brand campaigns and content strategies
Experience in product marketing, particularly with 2C dynamics and user acquisition strategies
Excellent written and verbal communication skills with a keen eye for detail
Proficient in using marketing tools such as Google Analytics, SEO tools, content management systems (CMS), and social media management platforms
Strong project management skills with the ability to juggle multiple priorities and meet deadlines

What the job involves

We are looking for a Brand Marketer (2C Growth) who can join us along this mission and vision
You’ll become an integral part of the Branding team, which is responsible for crafting and maintaining WOO's distinctive visual identity, personality, and brand voice
The team ensures the brand's values and goals are aligned with its content and integrated marketing to drive awareness and position the platform as a trustworthy and innovative leader in the crypto space
Developing differentiated and hyper-targeted product storytelling that speaks directly to user needs
Working closely with our brand partners and agencies on next-level brand partnership content, campaigns and activations
Build out the 2C affiliates strategy to expand WOO brand awareness
Contributing to omni-channel and highly relevant educational content for beginners and veterans alike
Implementing a winning SEO strategy to ensure our content reaches the right audience and dominates search rankings
Developing differentiated product storytelling that speaks directly to the needs of retail

Application process

On average, successful candidates go through five rounds of interviews and tests
Our hiring process begins by meeting with our People Team, who help facilitate the process of placing you in your new role
You can expect to share your experience and ideas in online video interviews with our hiring team, made up of management and potential new colleagues

Our take

WOO Network is a fast-growing deep liquidity network launched with the help of Kronos Research. The company provides products that help to bring better liquidity with minimal fees, catering to both a centralized exchange (CEX), and a decentralized exchange (DEX) for more versatility in the market.

Its primary platform, WOO X, boasts low-fee trading, deep liquidity, and customizable workspaces. The company provides additional product incentives with its own WOO token - the unifying currency for all associated DeFi and CeFi products and services - which provides access to certain WOO Network feature.

Though the crypto market suffered a blow in 2022 (in the words of a WOO Network co-founder, it "took back-to-back beatings from multiple crashes caused by hacks, poor risk management, and fraud"), the industry remains ripe for solutions such as WOO's. And, with promising funds at its back, the company is till keenly looking to play its part in the crypto future.

Freddie

Company Specialist at Welcome to the Jungle

Company

Funding (last 2 of 4 rounds)

Jan 2024

$9m

EARLY VC

Jan 2022

$12m

SERIES A

Total funding: $61m

Company HQ

Dazhi, Taipei City

Leadership

Jack Tan

(Co-Founder)

Also the co-founder of Kronos Research. Previously AVP of the Global Investment Group at Deutsche Bank.

Mark Pimentel

(Co-Founder)

Also the co-founder of Kronos Research, and Supporter of Orderly Network. Previously Head of Trading at EverMarkets.

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