Spanish Content Strategy Lead, Headout
2-3 days a week in office
Travel experiences marketplace
Open for applications
Travel experiences marketplace
501-1000 employees
Open for applications
2-3 days a week in office
501-1000 employees
Company mission
Headout is on a mission to make travelling more fun & spontaneous.
Role
Who you are
- Native Spanish speaker with excellent English speaking and writing skills
- 5+ years of experience in marketing translation, localization, or UX writing
- Expertise in translation/localization tools, with knowledge of CAT tools and design localization workflows
- Data-driven mindset, preferably with experience analyzing content performance metrics using Looker, Mixpanel, or similar tools
- SEO and performance marketing knowledge to optimize content for search and engagement
- Strong project management skills to ensure efficient content localization, aligned with business goals
- Excellent communication and collaboration skills, comfortable working with multiple stakeholders and influencing cross-team processes
What the job involves
- Content Strategy Leads play a key role in shaping how our brand connects with audiences across different languages. In this role, you will be responsible for ensuring that our Spanish content - whether ad campaigns, website copy or user communication - is both culturally relevant and engaging for our target language markets
- This role is part of the Headout Localization Team, which oversees the adaptation of marketing, website, and product content into multiple languages to enhance user experience worldwide
- Reporting to the Senior Manager, you will collaborate with language managers and operations and project leads to ensure high-quality, impactful localization. As a specialist in this team, you refine content strategies, craft UX-focused copy, and implement SEO best practices to maximize visibility and performance
- You will work cross-functionally with product, design, and marketing teams to optimize content and track performance metrics. With a strong foundation in SEO, data analysis, and user behavior insights, you’ll play a crucial role in improving the impact of our localized content
- Own the strategy for localized Spanish content, ensuring that our messaging is impactful, culturally relevant, and optimized for user experience
- Craft engaging UX and marketing copy in Spanish that aligns with brand voice and enhances usability
- Conduct audits and SEO localized content to improve organic traffic and rankings
- Analyze user behavior trends and performance data to refine content and marketing strategies
- Implement A/B testing, evaluate performance, and iterate based on data-driven insights to improve conversion and engagement
- Work closely with product, design, and marketing teams to integrate localization efforts seamlessly and enhance efficiency
- Develop a strategic roadmap to drive growth and user retention
Our take
Over 25 million people from over 105 different cities have purchased a ticket for something on Headout, the mobile-first travel experience and activity platform. It’s a digital marketplace where users can browse tickets to leisure activities in their area, and providers can in turn get help filling last-minute slots.
Unlike some travel and hospitality businesses, Headout has already bounced back and surpassed its pre-pandemic revenue (3.1 Yx oY) and growth (3.2 x YoY) levels. The key was to focus on domestic travel, a new vertical it intends to expand in future with new funding on the table. It’s also looking to aggressively grow its footprint to add hundreds of new cities over the coming years, having doubled its business team in 2023.
Headout is in a very comfortable position to do so: every transaction it carries out is profitable, and there’s plenty of runway on its current funding. This means the team can focus on building out new features for both users and providers. The quality of its product will be its key advantage over Airbnb, which has for a while now been developing a competing marketplace.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Feb 2022
$30m
SERIES B
Sep 2021
$12m
SERIES B
Total funding: $65.7m
Company benefits
- Unlimited mental wellness leaves
- No ceiling general leave
- Every quarterly 1-1 includes a `vacation time` item on the agenda to ensure everyone takes breaks proactively
- 50% off fitness class memberships
- Wellness programs once a month
- Online health platform(s) subscriptions
- Employee Assistance Program. We've got your back
- $500 `Headout Credits` to, you guessed it, head out to any of our experiences around the world
- Unlimited `Learning Credits` for paid courses and sessions to aid your learning & growth
- Access to conferences and meet-ups
- Community Lunches twice a week across all offices
- Travel across our 6 global offices if your role demands it
- If your role requires you to move countries, we will do whatever it takes to take care of you. We are not limited by any policies when it comes to getting great talent to join us
- ESOPS: We follow the standard 1-year cliff and 4-year vesting schedule. You can exercise your ESOPs anytime up to 2 years post-termination. For employees who have been at Headout for a continuous period of 2 years or longer, the exercise period will automatically extend to the life of the option i.e. **10 years**.
- Outside of teams that are remote-first, everyone else will be expected to spend **50% of their time in the office**. 50% doesn't mean spending 2.5 days a week at the office. It is entirely up to the individual and the team to configure what works best for them
- Non-remote teams will have complete flexibility to **work from anywhere** for extended durations multiple times a year. Longing to work from a beach for a couple of weeks, no problem
- You can access any of our hub offices at any time
- Everyone gets a one-time allowance of up to **$250** to set up a productive work environment for themselves outside of the office
Company values
- 👉 Headout > I
- 👉 Move fast, learn faster
- 👉 High standards
- 👉 Together is better
- 👉 Take ownership and initiative
Company HQ
Midtown South, New York, NY
Articles
Leadership
Varun Khona
(CEO)Previously founded and served as CEO of travel company Trippy.
Vikram Jit Singh
(CTO)Previously a senior member of the technical staff at Oracle.
Suren Sultania
(COO)Worked a spell as a consultant at PTOLEMUS Consulting Group.
Salary benchmarks
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