Product Marketing Manager, Copia
$104-134k
+ Equity
More information about location
Modern development tools for industrial automation
Be an early applicant
Modern development tools for industrial automation
21-100 employees
Be an early applicant
$104-134k
+ Equity
More information about location
21-100 employees
Company mission
To make operational technology more visible and controllable to the companies who depend upon it.
Role
Who you are
- You'll possess a strong understanding of the competitive landscape within industrial automation and DevOps, and you'll know how to position Copia for success
- You'll be deeply familiar with our customers, their buying personas, and the factors that influence their decisions
- You have excellent communication, interpersonal, and cross-functional collaboration skills, and the ability to clearly convey technical concepts to both technical and non-technical audiences
- You are passionate about leveraging video to bring Copia's story to life and engage our audience
- 5-10 years of experience in product or industry marketing, preferably in B2B technology, software, or a related field. Experience in the industrial automation, manufacturing, or DevOps industry is a plus
- Strong ability to translate complex technical concepts into compelling marketing content
- Excellent writing, presentation, and communication skills
- Proven understanding of the B2B SaaS sales process and experience working at the intersection of product and marketing
- Ability to craft both value-based and feature-focused messaging for multiple audiences
- Ability to manage expectations, opinions, and feedback from multiple stakeholders and on multiple projects simultaneously
- Demonstrated talent and appreciation for both qualitative and quantitative research, and the ability to create recommendations, strategies, and outputs based on that research
- Bachelor’s degree in business, marketing, or a related discipline, or equivalent relevant work experience
- Proficiency in relevant software and tools, including marketing automation platforms, CRM systems, and content management systems
What the job involves
- At Copia Automation, Product Marketing is the crucial link between our innovative Industrial DevOps platform and the manufacturing and distribution businesses that rely on us to optimize their operations
- We're seeking a passionate and experienced Product Marketing Manager to join our team and play a key role in driving our continued growth
- As a key member of the marketing team, you will serve as a product evangelist and domain expert for Copia
- You'll collaborate closely with industry analysts and cross-functional teams to develop compelling messaging and positioning that resonates with our target audience
- Develop and execute product-level marketing strategies: Define and implement go-to-market strategies for Copia's individual products and product lines
- Create compelling content across channels: Develop and continuously update a library of diverse marketing collateral tailored to each stage of the buyer's journey, to be deployed across a wide range of channels
- Drive competitive intelligence: Develop competitor-focused resources for the sales team by monitoring and analyze the competitive landscape
- Enable sales success: Collaborate closely with the sales team to develop materials and support training programs using data-driven insights
- Gather and analyze customer insights: Use hard data to ensure marketing campaigns and product development are aligned with customer needs, preferences, and pain points
- Conduct win-loss analysis and provide cross-functional feedback: Identify trends, extract actionable insights, and share you findings with the Sales, Product, and Marketing teams
- Champion the use of video in marketing: Develop diverse and engaging video content aligned with Copia's goals and appealing to Copia's target audiences
Our take
Outdated processes can severely impede the efficiency of industrial machinery. Copia solves this problem by bringing modern DevOps practices to the world of industrial machinery.
Copia is led by an experienced team of rising manufacturing stars, including one of Uber's early hires, CEO Adam Gluck, which has accelerated the company's innovation and adoption considerably. And the company's promise to speed up and streamline previously complicated and lengthy workflows has a very broad market appeal.
Copia is now trusted by some of the biggest names in automation, including Kamp and DMC. And its momentum is only growing, especially as its platform extension, DeviceLink, has proven itself in the field. Now, it's a trusted tool for automation team, praised for its ease of use and broad device support.
Steph
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2021
$14.2m
SERIES A
Aug 2021
$2.2m
SEED
Total funding: $18.4m
Company HQ
Flatiron District, New York, NY
Leadership
Adam Gluck
(Co-Founder & CEO)Previously worked as a Staff Software Engineer at Uber. Was listed as one of Forbes' 30 Under 30 in 2022.
Matthew Lee
(Co-Founder & VP of Operations & Business Development)Previously worked as Manufacturer Strategy Manager at Octopart.
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