Senior Lifecycle Marketing Manager, Change.org
3+ days a week in office
Social change platform
Job no longer available
Social change platform
201-500 employees
Job no longer available
3+ days a week in office
201-500 employees
Company mission
To empower people everywhere to create the change they want to see.
Role
Who you are
- Minimum 6+ years of lifecycle marketing, ideally in a large-scale consumer marketplace, ecommerce or direct-to-consumer tech company
- 2+ years of people management experience
- Strong experience using a cross-channel marketing platform (such as Iterable or Braze)
- Experience driving expansion outside email marketing - web, sms, push notifications, whatsapp, etc
- Expertise in lifecycle marketing strategic planning, project management, and data-driven customer segmentation, leveraging technical knowledge in lifecycle marketing software solutions to optimize campaigns and tailor impactful messaging
- Planning and executing experimentation strategies, leveraging insights to accelerate the impact of lifecycle initiatives on user engagement and monetization
- Experienced in partnering with Design, Product and Brand to deliver best-in-class campaigns that inspire users and create brand love
- Extensive experience in customer journey mapping to identify key engagement points
- Excellent verbal and written communication and strong collaboration skills
- Proven leadership skills in developing and managing individual contributors
What the job involves
- Change.org is searching for a Senior Lifecycle Marketing Manager to drive lifecycle strategy and develop core customer journey points to drive actions on our platform
- You will report to our Associate Director of Lifecycle Marketing
- As a key member of our Lifecycle Marketing Team, you’ll create, optimize and improve dynamic user journeys, develop lifecycle marketing managers and create a center of excellence
- Develop and implement strategies to increase user engagement, retention, and lifetime value
- Improve new user retention by developing and owning an experiment roadmap
- Create and optimize dynamic user journeys and campaigns that drive performance
- Coach, mentor and upskill lifecycle marketing managers, including hypothesis-structured experimentation, storytelling and presentation and analyzing user data
- Streamline processes in order to increase experiment velocity and content production
Application process
- Recruiter Screen
- Hiring Manager Screen
- Take Home Assignment
- Virtual Onsite
- Final/Executive Interview
Salary benchmarks
Our take
Change.org is a global online website that has hosted millions of petitions since it launched in 2007, including dozens of notable cases that have led to significant worldwide change. Of interest, too, is its voluntary 2021 recognition of its staff’s labor union; at the time it was the largest tech company to do so.
Change.org remains the leading player in online petitions, generating revenue from petition promotions and subscription memberships. This revenue has raised some eyebrows - but Change.org has successfully withstood skepticism about its legal status as a business rather than a non-profit. It has demonstrably facilitated speed and scale for the social change platform and has allowed the company to comfortably retain salaried employees.
The company has become the world's largest nonprofit-owned tech platform after it transitioned to 100% nonprofit ownership following donations of equity from its investors including Reid Hoffman, Bill Gates, and Richard Branson. However, Change.org has not been immune from the global economic crisis, and in response, it aims to innovate its platform by updating its internal tools and engineering capabilities. Regardless, the company is here for the long run and is used in around 200 countries, with over 70,000 campaigns launched on its platform each month.
Steph
Company Specialist at Welcome to the Jungle
Insights
-22% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
May 2017
$31.9m
SERIES D
Dec 2014
$25m
SERIES C
Total funding: $73.9m
Company benefits
- Benefits for you and your family - medical, vision, dental, disability, Life, EAP, and more
- 100% baseline monthly healthcare costs covered for each employee
- Mental health benefits provide our employees with 9 free therapy and 10 free career coaching sessions
- Flexible and generous vacation and holidays
- 5 Recharge Days throughout the year that allow for collective time off across our global workforce
- Global year-end paid company holiday closure
- Minimum 18 weeks global paid parental leave
- Consistently applied compensation standards
- Commitment to a culture of feedback through quarterly engagement surveys
- Focus on your growth and development through quarterly performance management check-ins
- Work where you need to work
- Join our in-person events to build connection
- Win an Impact Award and travel to a dream city
Company HQ
SoMa, San Francisco, CA
Leadership
Ben Rattray
(Executive Chair)Studied at LSE, and Political Science & Economics at Stanford.
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