CRM Executive, LiveScore Group
LiveScore Bet
Salary not provided
+ Company Performance Bonus
Excel
Junior and Mid level
London
More information about location
3+ days a week in office
Real-time sports scores and free-to-air live stream service
Posted today
Real-time sports scores and free-to-air live stream service
501-1000 employees
B2CGamblingDigital MediaSaaSSports
Posted today
Salary not provided
+ Company Performance Bonus
Excel
Junior and Mid level
London
More information about location
3+ days a week in office
501-1000 employees
B2CGamblingDigital MediaSaaSSports
Company mission
To grow the world's leading sports ecosystem.
Role
Who you are
- Competent in managing multi-channel campaigns (email, push, SMS, Rich Inbox)
- Comfortable using Excel for data analysis and reporting
- Comfortable working with campaign briefs, marketing calendars, and QA processes
- Understanding of CRM personalisation, segmentation, and customer journey optimisation
- Experience using a CRM platform (Xtremepush experience advantageous but not required)
- Keen interest in sports, particularly football, and the sporting calendar
- Highly organised and detail-oriented, with the ability to manage multiple campaigns simultaneously
- Excellent communication skills, able to collaborate effectively with cross-functional teams
- Analytical and inquisitive — eager to understand what drives campaign performance
- Proactive and accountable, with a strong sense of responsibility for timely and high-quality delivery
- Enthusiastic about learning and development in a fast-paced CRM environment
What the job involves
- Reporting to the CRM Manager, you will be a key member of the CRM team, responsible for the hands-on execution of our customer communication strategy. This strategic role is focused on designing and optimising personalised, data-driven CRM campaigns that support customer engagement, retention, and revenue growth for LiveScore Bet
- You will work closely with the wider CRM team and internal stakeholders to ensure campaigns are timely, relevant and aligned with the sporting calendar and our promotional roadmap. This is a fast-paced, hands-on role that is both challenging and rewarding, ideal for someone passionate about sports and looking to build a career in CRM by making a direct impact on business performance
- At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and fueling fan’s passion for sport driving us to the top
- We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition
- As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users
- We know that job descriptions can sometimes seem daunting and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, we want to hear from you!
- Design multi-channel CRM campaigns (email, push, in-app, SMS, Rich Inbox) in line with daily sporting events, product updates, and promotional launches
- Create detailed CRM campaign briefs outlining campaign objectives, audience, channels, content, and KPIs
- Briefing to other departments to ensure the correct assets are available for CRM campaigns (Promotions, Design, Insights)
- Own the day-to-day execution of BAU campaigns and ad hoc initiatives
- Factor in personalisation, segmentation, and dynamic content in campaigns
- Ensure all CRM campaigns are QA’d, tested, and deployed accurately and on time
- Escalate issues with CRM tools or performance to relevant internal teams
- Liaise with Marketing, Content, Legal & Compliance, Promotions and Design[DL2.1] to ensure alignment on assets, copy, and delivery timelines
- Inform Customer Services (CS) of campaign details and updates to ensure readiness for incoming user queries
- Contribute to weekly reporting on campaign performance and KPIs (e.g. open/click rates, daily actives, conversion, turnover)
- Monitor performance of audience behaviour against KPIs to identify opportunities for targeting
- Conduct analysis on campaign performance by product or event (e.g. game-specific vs. general casino)
- Present key takeaways and learnings to the CRM Lead and wider team
Salary benchmarks
Our take
Livescore Group is a union of sports streaming, digital media, and online betting companies that includes Livescore (founded in 1997), Livescore Bet, and Virgin Bet. With streaming services predicted to spend over $10B on sports rights in 2024 alone, the Livescore Group is located in the heart of a lucrative industry, and that’s before the gambling side of their group is even considered.
Livescore Group makes considerable revenue from selling its advertising space, and with streaming becoming an increasingly popular way to engage with sports, it’s unsurprising that in 2022 the company received large sums of venture capital.
Livescore Group is using this funding to accelerate growth in Central and Eastern Europe, further bolstering its 35 million worldwide active monthly users.
Kirsty
Company Specialist at Welcome to the Jungle
Meet the team
23 people
Kamayani Ghatak, Director of CRM
Company
Company benefits
- Fridays Off: Say goodbye to Friday meetings and hello to a three-day weekend! This benefit is part of a trial, to be reviewed in 2026
- Company Performance Bonus
- Flexible Working Agreements where applicable
- Private Healthcare Scheme + Employee Enhanced Assistance
- Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
- Subsidised Gym Membership
- Annual Travel Card Loan & Ride to Work Scheme
- Life Assurance (x3 salary)
- Contributory Pension Plan
- Virgin Family: Giving you access to exclusive Virgin offers and experiences
- Thursday drinks in the office and regular socials
Company values
- ADAPTABLE 🔄 We compete in fast-paced, ever-changing industries. We're agile, able to switch tactics mid-game, and embrace change. We know this makes us more resilient, dynamic and successful. We're open minded, always learning, and trust in making big decisions for the right reasons.
- AMBITIOUS 🚀 We define ambition as the collective desire for us all to do and be the best we can. We set big goals, aspire to maximise our potential, and deliver quality work that we’re all proud of. And although success is never instant, our competitive spirit ensures we take initiative and proactively push for continual growth.
- CHAMPIONS OF SPORT 🏆 Sport has the power to change the world. It’s unparalleled highs, occasional heartbreak and pure passion for fans. It’s what motivates us to create authentic, immersive experiences which give our users the feeling of being a part of the action, even when they're not. And we believe that championing sport, the values it upholds, and its positive impact on fans' lives helps us connect with and earn their trust.
- EVER-CURIOUS 📚 Our curiosity encourages us to always question if we can do better. We're not afraid to approach tasks differently, to look for smarter ways to work, and try new things. We never settle, we refuse to accept the status quo, and continually look for opportunities to learn, improve and optimise.
- FAN DRIVEN 🎉 Fans are at the heart of everything we do. We want to fuel their passion and enjoyment for sport. Which means always listening to and understanding what they want. A user-centric approach is fundamental to every decision we make and the service we offer.
- RESPONSIBLE ✅ Beyond the conventional definition, we embrace responsibility as a guiding principle in every single decision we make. We recognise our profound responsibility to our customers, particularly with regards to Responsible Gambling. It’s more than compliance; it's about going above and beyond to ensure our customers have a safe space to play. A focus on building a sustainable, conscientious and ethical business. And contributing to the greater good in the communities and industries we operate.
- TEAM PLAYERS 🤝 Win or lose, we're all in this together. We all work to build a company where everyone feels included, respected and trusted to do their best work. We believe that collaboration, communication and accountability are crucial. Everyone's opinions matter and we actively encourage differing views and healthy debate.
Company HQ
Soho, London, UK
Leadership
Sam Sadi
(CEO)Previously CEO of Gamesys, and Director of Bwin Labels at Bwin.party Digital Entertainment, Founding Partner Trendee Europe and Owner of Sport One Online Gambling Consultancy.
Diversity, Equity & Inclusion at LiveScore Group
- The I.D.E.A (Inclusion, Diversity, Equality, Awareness) Forum: LiveScore Group is committed to diversity and inclusion, which we recognise as critical to our business and fundamental to everything we do. The I.D.E.A Forum programme includes systemic and holistic initiatives at both strategic and operational levels across all our entities. Our programme is supported by policies and practices providing an integrated approach to inclusion, opportunity, equality and diversity at LiveScore Group.
- LiveScore Group recognises that actions speak louder than words. Though sports and gaming typically lack a representative workforce, we are focussed on creating a more balanced employee base that reflects the diversity of our audiences as well as developing products and features that have wider appeal. We are committed to recruiting and fostering the development of a people from varied backgrounds to bring diversity of experience and promote thought-diversity within our teams. We passionately believe that you have the right to ‘live your truth’ each day, and we are working on reducing barriers to entry (and upward mobility) – particularly for those from underrepresented communities.
- One of the aims of the I.D.E.A Forum is to eliminate practices of unconscious bias and discrimination from our ways of working as well as creating opportunities for diverse talent to thrive. We are not yet perfect, but our whole group – executives and employees alike – are dedicated to becoming better, and we invite you to join in on our collective journey to inclusiveness as we believe and invest in a more equitable society for all.
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