Expert Lifecycle Marketing Strategist, Typeform

• Proven experience designing and running lifecycle marketing programs in a B2B SaaS or product-led growth environment
• Deep understanding of user segmentation, journey mapping, and personalization tactics
• Hands-on experience with marketing automation and in-product messaging platforms (Iterable, Pendo, Appcues, etc.)
• Strong analytical skills with a track record of using data to drive decisions and optimize campaigns
• A collaborative, curious mindset—comfortable influencing across teams and balancing quick wins with long-term strategy

Desirable

• We’re looking for an Expert Lifecycle Marketing Strategist to elevate how we engage and grow our user base—especially through in-app experiences
• This role will own the strategy and execution of lifecycle campaigns across channels, with a strong focus on building and scaling in-app messaging into a core driver of activation, expansion, and retention
• You’ll design contextual, personalized campaigns that guide users through every stage of their journey—from onboarding and first conversion to upgrading plans and long-term loyalty
• Early on, you’ll focus on launching and iterating in-app campaigns while partnering across Product, Data, PMM, and Design
• Over time, you’ll expand into holistic lifecycle orchestration across email, in-app, and beyond
• This is a hands-on, high-impact role where you’ll not only optimize workflows and run experiments but also define the playbook for how Typeform engages users inside the product
• The Lifecycle Marketing team ensures our users get the right message at the right time to realize the full value of Typeform
• Acquisition: Proven campaigns and strong foundations that bring in new users and convert them into paying customers
• Expansion: Still in early stages—your chance to build structured programs that encourage upgrades, cross-sells, and higher-tier adoption
• In-App: A channel with huge potential. The tools are in place, but the strategy and experimentation roadmap need to be built. You’ll be the one to make in-app a centerpiece of our lifecycle approach
• Build & scale in-app messaging: Design, launch, and iterate campaigns that guide users at critical touchpoints across their journey
• Identify growth opportunities: Spot moments for activation, adoption, expansion, and retention—then build campaigns to capture them
• Own workflows & segmentation: Enhance automation, targeting logic, and personalization strategies across channels
• Run experiments: Plan and execute A/B and multivariate tests to optimize engagement, conversion, and product usage
• Measure & report impact: Monitor channel performance, share insights, and influence roadmaps with data-driven recommendations
• Orchestrate channels: Align in-app, email, and other owned touchpoints for a consistent, effective lifecycle experience
• Partner cross-functionally: Work with Product, PMM, Brand, Content, and Design to deliver contextual, on-brand campaigns