Senior CRM and Email Marketing Manager, Henry Schein One
$83.5-146.2k
Plus equity and 10% bonus
Helping dentists deliver care to patients
Job no longer available
Helping dentists deliver care to patients
1001+ employees
Job no longer available
$83.5-146.2k
Plus equity and 10% bonus
1001+ employees
Company mission
To shape the future of how millions of patients interact with their dental practice and solve tough, real-world problems by continuously innovating in the product space.
Role
Who you are
- Minimum of 7 years’ experience in CRM, email and retention experience, preferably at a high-growth consumer brand or with subscription-based product/service
- Experience in audience segmentation, building, deploying and optimizing campaigns
- Experience in creating and managing marketing campaigns from start to finish
- Experience running A/B tests and providing actionable recommendations
- Strong understanding of Email Service Providers & Testing platforms and Customer Data Platform Technologies. Experience in Adobe Campaign Standard, Hubspot and/or Salesforce a HUGE plus
- Experience working with multiple marketing channels and compliance considerations for each (CAN-SPAM, double opt-ins, etc.)
- Strong understanding of CRM platform metrics
- Proficient in coding emails in HTML and CSS a plus
- Strong quantitative and analytical skills
- Excellent project management skills, with often changing priorities and tight timelines
- Ability to work cross functionally to achieve results aligned with company objectives
- Strong verbal and written communication skills, with the ability to present analysis/insights to senior management
- Self-motivated and intellectually curious with an innovative mindset to drive new ideas, apply best practices, and think outside-the-box
- Bachelor’s degree in Marketing, Business or equivalent
- GM mindset, ability to stretch resources
- Small, entrepreneurial company experience highly desired
- Energetic, roll-up-your-sleeves attitude; strong sense of ownership
What the job involves
- Responsible for owning the day-to-day strategy, execution and operations of our full lifecycle CRM & email marketing program
- Work closely with the Director to develop and manage end-to-end CRM email marketing campaigns including concept development and content planning, audience segmentation and targeting, set-up, deployment, reporting and ongoing testing and optimization
- Responsible for owning, monitoring and reporting key metrics including email delivery, unsubscribe rate, email metrics, and program revenue
- Responsible for driving new sales and renewal revenue through email channel
- Develop, execute, and evolve the overall direct-response CRM strategy aligning it with the company's business objectives and customer segmentation to achieve customer growth and retention goals
- Own the CRM program evolution, managing ongoing projects to constantly enhance our capabilities. This work will include but not be limited to audience automation, email templating, lead and member journey building, deeper personalization capabilities, etc
- Lead email/CRM strategy execution, establish and track goals, meeting diverse business and market needs, and leveraging data and insights
- Manage end-to-end campaign execution and program optimization, including planning, audience segmentation, A/B testing (subject lines, copy, frequency, time of day/week, etc.), and performance analysis, to drive ROI and achieve KPIs
- Collaborate closely with cross-functional teams, including Marketing, Sales, IT, and Analytics, to ensure CRM initiatives are integrated seamlessly across the organization
- Manage the email marketing calendar and work with team to execute against it
- Clearly communicate key and actionable learnings and recommend new opportunities to leadership
- QA all emails, ensuring all links, images, subject lines, and list segments are accurate and working properly
- Ensure compliance with internal guidelines and stay up to date with industry best practices for email deliverability and communication experience
- Performance Measures: Lead conversion, Member retention, Email engagement and Revenue
Our take
Henry Schein One creates software to improve the lives of dentists and their patients. The company was formed in 2018 as a joint venture between Henry Schein and Internet Brands and offers a range of software solutions designed to improve the efficiency and productivity of dental practices.
A Fortune 500 company, Henry Schein has over 1 million customers globally with over 300 solutions that improve operational success and clinical outcomes. Their solutions include the UK’s market-leading cloud-enabled practice management software, Dentally.
Recently the company has partnered with VideaHealth to introduce AI-enabled dental X-ray tools. Due to the surging impact of AI in recent years, Henry Schein One is committed to investing in AI solutions in order to provide greater value for dental practices and their patients.
Steph
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- Medical, Dental and Vision Coverage
- 401K Plan with Company Match
- Paid Time Off (PTO)
- Paid Parental Leave
- Short Term Disability
- Work Life Assistance Program
- Health Savings and Flexible Spending Accounts
- Education Benefits
- Worldwide Scholarship Program
- Volunteer Opportunities
Company HQ
American Fork, UT
Leadership
Brian Weatherly
(CEO)Previously President of International Practice Solutions at Henry Schein Inc and was CEO at Software of Excellence Int. Ltd.
Michael Lugassy
(Vice President & CFO)Previously Vice Preident and Interim CEO at Henry Schein, was a Senior Director at Verint Systems and was the Director of Finance at Arrow Electronics.
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