Employer Brand Manager, Webflow
$101.7-155.8k
Salary dependent on location + Bonus Program + RSU's
More information about location
No-code web design and hosting platform
Be an early applicant
No-code web design and hosting platform
1001+ employees
Be an early applicant
$101.7-155.8k
Salary dependent on location + Bonus Program + RSU's
More information about location
1001+ employees
Company mission
To give creative designers the tools they need to create powerful and beautiful websites, all without having to code.
Role
Who you are
- 4–6 years of experience in employer branding, content marketing, talent brand, or communications in a fast-paced environment
- Demonstrated ability to develop and scale multi-channel storytelling campaigns tied to hiring goals
- Strong writing and editing skills with a keen eye for tone, structure, and audience
- Experience managing external creative or content vendors
- Confident collaborating across People, TA, and Marketing teams with the ability to translate culture into differentiated candidate messaging
- Familiarity with EB tools and platforms (LinkedIn Life, BuiltIn, Glassdoor, etc.)
- Love to find and amplify stories that matter to candidates, not just promote features
- Know how to translate values into stories that land across cultures, timezones, and talent markets
- Balance creative storytelling with executional rigor, timelines, and measurement
- Can move quickly while maintaining message consistency and brand alignment
- Care deeply about inclusive storytelling and amplifying diverse voices across the company
- Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact
What the job involves
- We’re looking for an experienced Employer Brand Manager to bring Webflow’s values and employee experience to life across candidate-facing channels through compelling storytelling, campaigns, and content
- This role will own the activation of Webflow’s Employer Value Proposition (EVP) in partnership with the People, Talent, and Communications teams, with a focus on scaling our brand globally and resonating locally
- You’ll shape how Webflow shows up to future candidates across the globe, manage external content vendors, and lead the strategy for awards, campaigns, and key candidate touchpoints like our careers page, LinkedIn, and blog
- Reporting to the Communications Lead
- Activate and evolve Webflow’s employer brand across candidate-facing channels including LinkedIn, careers page, blog, and external platforms like BuiltIn and Glassdoor
- Scale our employer brand in new and existing markets through content that’s globally aligned and locally relevant
- Lead employer brand campaigns in partnership with People, Talent Acquisition, and Comms teams aligned to hiring priorities, DEI moments, ERG programs, and global milestones
- Manage external content vendors and consultants to ensure high-quality, on-brand deliverables
- Build and maintain a scalable library of employer brand assets, messaging guides, recruiter content, and creative templates
- Translate internal stories into compelling narratives for external audiences, connecting culture, mission, and impact to why great people join Webflow
- Own Webflow’s employer awards strategy and support submission development with the People and Comms team
- Track performance and engagement of employer brand content, identifying gaps and opportunities across geographies, roles, and channels
Our take
No-code development systems allow users to create and publish the kind of output that was once only possible with the help of a team of developers. Webflow is one such platform that allows non-developers to create professional websites without knowing any code. It joins others such as Pantheon, Weebly, Squarespace, and Wix in a hotly-contested low-code development market. While competition is high, so too is demand, with low-code platforms accounting for more than 65% of application development activity in 2024.
The popularity of platforms such as Webflow is perhaps not surprising, as low-code development is usually cheaper for companies to implement and reduces time to market. Webflow has been used by over 3.5 million designers and teams to create sites for companies including enterprise brands such as Dell, Rakuten, UpWork, and Petal. It raised a large amount of funding in a Series C round in 2022. This is being used to further develop its platform, with a longer-term goal of pivoting to providing a no-code tool not only for websites, but software development as well.
Steph
Company Specialist at Welcome to the Jungle
Insights
34% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $334.9m
Company benefits
- 100% insurance coverage
- 401K and financial planning
- Paid time off
- Annual retreat and offsites
- 10% time - Take up to 4 hours per week to focus on building skills, working on projects, or learning new Webflow-related things outside of your daily to-do’s.
- Commuter benefits
- Vacation bonus
- Office setup budget
- Health and wellness stipend
- Remote work reimbursements
- Continued education coverage
- Choose your own adventure
- Webflow subscription discount
Company HQ
SoMa, San Francisco, CA
Leadership
Vlad Magdalin
(Co-founder & CEO)Having studied Computer Science at California Polytechnic, Vlad worked as a Web Associates Systems Engineer for 3 years before co-founding Chatterfox.com, where he spent 4 yeas. He left his Software Engineer position at Intuit in August 2012 to co-found Webflow the following month, and has been CEO since.
Sergie Magdalin
(Co-founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Bryant Chou
(Co-founder)Previously a Senior Software Engineer at Intuit and CTO at Vungle. He was also the founding CTO at Webflow.
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