Vice President of Product Marketing, Posit
More information about location
Open source and enterprise ready tools
Open for applications
Open source and enterprise ready tools
201-500 employees
Open for applications
More information about location
201-500 employees
Company mission
To create free and open-source software for data science, scientific research, and technical communication.
Role
Who you are
- Demonstrable track record in Product Marketing, with experience in driving growth for B2B software
- Background in marketing products for data analytics, data science, data management, or business intelligence (highly desirable)
- Experience with open-source software and/or developer tools (highly desirable)
- Successful history of leading product launches and executing go-to-market (GTM) strategies that drive revenue
- Expertise in GTM strategies, particularly with technology and implementation partners (highly desirable)
- Skilled in solution selling, storytelling, and articulating how products address real-world challenges for both technical and business audiences
- Strong operational and project management abilities, adept at leading cross-functional teams and handling complex initiatives
- Excellent communication and collaboration skills, with the ability to influence stakeholders across various functions
- Proven ability to build, lead, and mentor high-performance teams
What the job involves
- As Vice President, Product Marketing, you will be responsible for the strategic direction and execution of all Product Marketing initiatives.
- This includes positioning, messaging, go-to-market (GTM) strategy, competitive analysis, and enablement across the organization.
- You will work closely with Sales, Product Management, and Customer Success teams to craft compelling narratives that resonate with technical and business personas alike
- Build Product Marketing: Create a team committed to supporting our growth in the market where we already serve thousands of customers globally across major verticals such as Life Sciences, Healthcare, Finance, Banking, Insurance, and Public Sector
- 1,900+ enterprise customers, many in partnership with Databricks, Snowflake, AWS, and other cloud platforms, including 57 of the Fortune 100
- 10,000+ cloud customers
- Develop Product Positioning & Messaging: Define and refine product positioning that differentiates our solutions in the data analytics and data science space. Craft messaging that resonates with our target audiences across our top industry segments
- Lead GTM Strategy & Execution: Align with Sales, Marketing, and Product Management to expand awareness through clear positioning and support pipeline growth. Gain insights and drive improvements on how positioning, messaging, segmentation, and enablement impact marketing and sales performance, measured by win rates, deal cycle time, and average deal size
- Drive Awareness, Adoption, and Excitement of Posit’s “Code First” & “Open Source” Approach: Help foster and empower a community of data scientists, analysts, and developers to adopt our tools and solve some of their most challenging problems with cutting edge advanced analytics and machine learning solutions
- Support Sales Enablement: Create and deliver content and training to empower the Marketing, Sales, Customer Success, and Partner teams with effective tools, resources, and value-based narratives that enable them to engage prospects and customers more effectively
- Create Compelling Content: Lead the development of high-quality marketing assets, including white papers, case studies, demo videos, blogs, and more to engage target personas and support the buyer's journey
- Lead Competitive Intelligence: Conduct market research and analysis to understand evolving trends, the competitive landscape, and customer needs. Help channel these insights to guide product and marketing strategies, ensuring we address customer challenges effectively
- Collaborate Cross-Functionally: Act as a bridge between Product, Marketing, Sales, and Customer Success teams, ensuring alignment and clear communication across all functions
- Drive Operational Excellence: Set team strategy, budget, hiring plans, goals, and KPIs to build and measure team performance
- Lead with Clarity: Build, mentor, and manage a high-performing Product Marketing team, fostering collaboration, innovation and a culture of continuous improvement
Our take
In a data-driven world, having reliable and accessible software is key to optimizing functionality. Posit provides R and Python-based tools to help improve the speed and quality of analysis, created "for data scientists by data scientists", with uses in data science, scientific research, and technical communication.
Posit's unique approach to creating universal data processing capabilities is helping to create new pathways in the digital age. It uses a unique blend of social and commercial endeavours to satisfy the demand for comprehensive data processing, and many of the company's products, including Posit Team for enterprises, are open sourced and accessible to all. Those looking for more advanced products can access programs such as Posit Server Pro and Shiny Server Pro for workspace management.
Given its unique approach to data management, entities from Liberty Mutual to Walmart and NASA have been incorporating Posit's technology. The company has received considerable amounts of funding, which has been used to expand its services, in 2024 launching the beta of its next-gen data science development environment. As the demand for open-source services continues to grow, Posit's effort to create data management services for all should continue to capture market share.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
May 2021
$161.3m
LATE VC
Total funding: $161.3m
Company benefits
- 100% remote (or come in to one of our offices in Seattle or Boston)
- Pick your hardware — we want to equip you with what you need to do your best work
- All our full time employees are given an allowance to outfit their home office
- We have a flexible environment with a “take what you need” vacation policy
- Positive, passionate culture working with a world-class team committed to data science and the R language
Company values
- Open - We aim for transparency in the way we make and share tools—and the way we manage our company. We believe that great ideas come from anywhere—and that we’re better together.
- Resourceful - Intelligence is more than ‘book smart’ or ‘tech smart.’ It’s a mindset. To better serve everyone in our community we value continuous learning, curiosity, and emotional intelligence.
- Generous - We collaborate with our customers, the community, and each other with open hearts and minds. And we believe the effort, capital, and care we put out into the world benefits everyone in the end.
- Lasting - We want to remain an independent company for the long term. We make investments with this goal in mind, starting with our people. Our benefits programs are designed to ensure the long-term wellbeing of our teams.
Company HQ
South Boston Waterfront, Boston, MA
Articles
Leadership
JJ Allaire
(CEO)Founded Allaire, where they served as CEO and then Chairman. JJ also founded Onfolio, which was acquired by Microsoft. They founded FitNow in 2008 before starting RStudio in January 2010.
Share this job
View 10 more jobs at Posit