Starling started life focused on consumer banking, they have since found most of their success by competing in the business banking space. They’ve caught up with Tide and beaten the likes of Monzo and Revolut to a more complete offering for businesses.
This progress resulted in them receiving a £100m grant in April 2019 from a body created to boost competition in SME banking, which they're using to accelerate building a full suite of digital banking products: intelligent forecasting tools, and digitally-enabled relationship management functions as well as lending products.
As well as continuing to expand in the UK, they’re expanding in Europe. They’re imminently launching an international bank in Dublin, which will allow Starling to offer its current account across the European Union after Brexit.
Banking for small businesses has historically been ignored even though the experience is poor. Starling is in tune with knowing what their customers want, and they continue to build out their range of third-party products within its banking app thanks to support from its open API. They currently have 11 integrations, including Xero, but that figure continues to grow.
Steph
Company Specialist at Welcome to the Jungle