Product Marketing Manager, Flex
Consumer
$140-160k
Plus company equity
More information about location
3 days a week in office (San Mateo, CA or Union Square, NY)
Flexible rent payment application
Be an early applicant
Flexible rent payment application
501-1000 employees
Be an early applicant
$140-160k
Plus company equity
More information about location
3 days a week in office (San Mateo, CA or Union Square, NY)
501-1000 employees
Company mission
Flex's mission is to empower as many renters as possible with flexibility over their most significant recurring expense.
Role
Who you are
- We are seeking a highly skilled product marketer who has experience working at an early stage company with rapid product development
- You have a strategic mindset, are detail-oriented, comfortable with ambiguity, enjoy creative problem-solving, and easily earn trust with stakeholders
- If you are organized and love a fast-paced go-to-market environment, you will love this position
- 5-7+ years of experience in consumer product marketing
- Experience partnering with and influencing cross-functional teams (e.g. product, analytics, strategy, design, etc.)
- Hands on experience launching campaigns (creative development & operations) across multiple marketing channels, including website, app, email and push
- Proven experience crafting and optimizing transactional messages for consumer products
- Demonstrated ability to lead projects, manage timelines and communicate results to peers and management
- Deep analytical skills - ability to translate key business questions into data questions, and subsequently drive insights through analytics and optimization
- Ability to thrive in complex environments that require close collaboration across cross functional teams
- You have a strong bias for action and ability to move projects forward independently
What the job involves
- As a Product Marketing Manager at Flex, you will play a critical role in driving business growth by effectively positioning our consumer products in market to drive their success. You’ll achieve this by acting as an advocate for the customer, ensuring that the product meets their needs and provides value, while also achieving business goals
- In this role, you will lead go-to-market strategy and execution for new products and new features, while also maintaining our core product positioning and value proposition to meet customer needs and remain competitive in the market.
- This includes developing comprehensive launch plans, conducting consumer research, defining product positioning and messaging, and creating compelling campaigns. You will also be responsible for developing and optimizing the transactional messages consumers receive throughout their product journey, ensuring clarity, value, and a seamless user experience
- You will collaborate closely with cross-functional teams, such as Product Management, Compliance/Legal, Analytics and Consumer Growth to ensure alignment and maximize the impact of the launch. Your goal is to drive product adoption, generate excitement in the market, and achieve successful product introductions
- Develop and implement go-to-market strategies for our consumer products, ensuring alignment with business objectives and adoption goals
- Conduct research to understand consumer needs, pain points, and workflows, informing product positioning, messaging, and feature prioritization
- Create, manage, and optimize transactional messages (e.g., emails, push notifications, SMS) to enhance the consumer experience and drive product engagement
- Collaborate with stakeholders to develop compelling product narratives, value propositions, and campaigns that drive engagement and adoption
- Track and analyze key metrics to assess product adoption, refine messaging, and influence future product iterations
Our take
Many people struggle to pay their rent every month, with a variety of bills hitting their bank accounts simultaneously. Whilst many of these people earn enough money to cover their bills, the inflexible nature of monthly bills can make the all-in-one payment a harder obstacle.
Flex provides a mobile application for the flexible payment of rent, allowing users to pay their landlords through flexible payment plans, reschedule payments when necessary, and protect their funds through Overdraft Protection. The company achieves this by partnering with estate agents and paying their resident's bills upfront, taking on the challenges that landlords would normally have due to late payments.
Flex has experienced extremely rapid growth since its founding which has caused some issues, as it struggled to keep up with the surge in new customers. Having made improvements to its product and scaled its customer service team, it is set to continue providing a service that has come to be highly valued by both tenants and landlords.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2022
$160m
SERIES C
Apr 2021
$46.6m
SERIES B
Total funding: $225.1m
Company benefits
- 100% company-paid medical, dental, and vision
- 401(k) + company stock options
- Unlimited paid time off + company paid holidays
- Parental leave + IVF and adoption support
- Flex Cares Program: Non-profit company match + pet adoption coverage
- Pet Insurance
- Free Flex subscription
Company HQ
Midtown Manhattan, New York, NY
Leadership
Shragie Lichtenstein
(CEO)Experience working in venture capital investments for Point72 and TVC. Also co-founded Boundless Reality.
YeTong Shao
(CPO)Experience as Data Science Researcher. Also co-founded Boundless Reality.
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