Senior Field Marketing Director, Smartsheet
EMEA
More information about location
Dynamic workspace platform for collaboration
Be an early applicant
Dynamic workspace platform for collaboration
1001+ employees
Be an early applicant
More information about location
1001+ employees
Company mission
to empower anyone to drive meaningful change — for themselves, their businesses, and the world.
Role
Who you are
- 12+ years of B2B marketing experience, including senior leadership roles supporting enterprise sales motions
- Proven track record of building and scaling field marketing teams, programs, and operating models
- Demonstrated success driving pipeline creation, acceleration, and revenue impact in complex, multi-stakeholder buying environments
- Experience leading multi-layered field marketing teams across regions, ideally including EMEA markets with varying GTM maturity
- Strong data-driven mindset with experience using Salesforce and Tableau or similar platforms for executive reporting
- Ability to navigate ambiguity, competing priorities, and evolving strategy while maintaining momentum and accountability
- Exceptional executive presence and cross-functional leadership skills
- B2B SaaS experience strongly preferred
- Ability to travel within Australia as well International as required
- Legally eligible to work in the UK on an ongoing basis
What the job involves
- We are seeking a Sr Director, Field Marketing EMEA to lead enterprise-focused field marketing strategy and execution across EMEA, in close partnership with regional Sales leadership
- This role is accountable for pipeline contribution, investment strategy, and operational rigor across key EMEA markets, with a strong emphasis on enterprise revenue growth
- This role, based hybrid in London, is a builder role for an experienced leader who thrives in evolving environments and is excited to establish, scale, and mature field marketing capabilities across diverse markets
- As a senior leader in the Go-to-Market organization, you will define what success looks like for EMEA Field Marketing and contribute to the operating model, team, and programs required to deliver predictable pipeline impact across complex and varied markets
- This role reports directly into the VP, Global Field & Partner Marketing
- You will balance global consistency with local market nuance, while serving as a strong voice for EMEA in global planning and prioritization
- Own EMEA field marketing strategy aligned to enterprise revenue targets, pipeline gaps, and regional sales priorities
- Lead the team responsible for field marketing, regional programs, and partner marketing across EMEA
- Define success metrics and accountability, including pipeline contribution, coverage, and deal acceleration
- Establish regular pipeline and performance inspection cadences with Sales to identify gaps and course-correct quickly
- Establish Field Marketing Managers and Partner Marketing Managers as the strategic marketing partner of Sales
- Partner closely with EMEA Sales leadership on territory planning, account prioritization, pipeline inspection, and forecast alignment, with shared ownership of GTM planning and clear accountability for outcomes
- Design and execute scalable GTM programs including executive events, regional campaigns, and partner-led initiatives tailored to EMEA markets
- Build repeatable field marketing programs and execution frameworks that scale across EMEA markets
- Own EMEA budget allocation, investment prioritization, and ROI accountability across field programs
- Establish foundational operating cadence, reporting standards, and performance management tied to pipeline and revenue outcomes
- Lead change through evolving operating models, new processes, and shifting expectations across Marketing and Sales teams
- Ensure consistent execution while allowing flexibility for country- and market-specific needs across a diverse EMEA landscape
- Ignite a culture of inclusivity, recognizing the strengths that individuals bring to the team to promote engagement and development opportunities
- Represent EMEA Field Marketing in global planning, executive forums, and cross-functional leadership reviews, bringing regional insights to influence global strategy
- Marketing investments demonstrably improve pipeline coverage, velocity, and deal progression
- Perform other duties as assigned
Salary benchmarks
Our take
With teams increasingly moving to remote work across many industries, companies have been reaching for tools to keep operations smooth and communications open. Founded in 2005, Smartsheet is a cloud-based work management platform helping a vast range of companies, from small businesses to large enterprises, plan, track, and report on work.
Like other team collaboration software companies, such as Lucid and Atlassian, Smartsheet saw strong growth in the early 2020s and achieved 17% year-on-year revenue increases through 2025. If the company can maintain this success, it stands to make real gains in a global team collaboration market expected to be worth about $20 billion by 2028.
Smartsheet has embedded itself across various industries, with deep integrations with applications from the likes of Salesforce, Atlassian, Google, and Microsoft, making it the first work management sector Unicorn to reach $1 billion in recurring annual revenue in 2024. Thanks to its successes, it was bought by Blackstone and Vista Equity Partners for $8.4 billion in 2025 with an eye on further international scaling, leveraging the reach of its new parent companies.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2017
$60.5m
SERIES F
May 2014
$35m
SERIES E
Total funding: $128m
Company benefits
- Lucrative Employee Stock Purchase Program (15% discount)
- 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
- Monthly stipend to support your work and productivity
- Flexible Time Away Program, plus Incidental Sick Leave
- Up to 24 weeks of Parental Leave
- Personal paid Volunteer Day to support our community
- Opportunities for professional growth and development including access to LinkedIn Learning online courses
- Company Funded Perks, including a counseling membership, primary care membership, local retail discounts, and your own personal Smartsheet account
- Teleworking options from any registered location (role specific)
- Monthly contributions toward your pension
- Mployer-paid Private Medical and Dental, additional cost for family members
Company HQ
West Bellevue, Bellevue, WA
Leadership
Mark Mader
(President & CEO)Having studied at Dartmouth, Mark spent 2 years as a Greenwich Associates Research Associate before 10 years at Onyx Software. They then founded Smartsheet in 2005 as CEO.
Brent Frei
(Founder & Board Member)Brent worked at Motorola and Microsoft for 4 years before founding Onyx Software in 1994 and Smartsheet in 2005. They have been a Board Member since, alongside working as CEO of TerraClear.
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