Product Marketing Manager, Gorgias
Sales Enablement
CA$139.1-153.7k
0.002% – 0.01%
The conversational AI platform for eCommerce
Be an early applicant
The conversational AI platform for eCommerce
501-1000 employees
Be an early applicant
CA$139.1-153.7k
0.002% – 0.01%
501-1000 employees
Company mission
To empower eCommerce brands to grow through AI-powered customer experience.
Role
Who you are
- 3–5 years in Product Marketing at a B2B SaaS company with a strong sales enablement or go-to-market focus
- Proven experience creating sales content that works—not just polished decks, but assets that get used in real deals and actually improve win rates
- A good understanding of B2B sales motions, ideally with exposure to structured methodologies like MEDDICC, Challenger, or Command of the Message
- Strong cross-functional collaboration skills—you know how to influence Product, align with Marketing, and build trust with Sales without needing formal authority
- Data-driven mindset: you use win/loss insights, CRM data, and call intelligence to inform strategy, not just intuition
- Scrappy and execution-focused—you're comfortable doing the work yourself, from writing messaging docs to building training decks to running enablement sessions
- Ecommerce or AI-tech experience is a strong plus
- Bonus points if you've carried a quota or worked as an AE/SE—you know what it's like to sell and can speak the language of the field
What the job involves
- We're looking for a Product Marketing Manager to build the bridge between what we build and how we sell it
- This role owns the messaging, content, and enablement programs that turn our sales team into trusted advisors who win deals, expand accounts, and build long-term customer relationships
- You'll translate product complexity into sharp narratives, create assets that actually get used in real conversations, and partner closely with Sales Leadership to ensure every rep has what they need to succeed
- You'll be equal parts strategist and maker, developing positioning frameworks one day, writing battle cards the next, and running training sessions the day after that
- This is a high-impact, hands-on role for someone who thinks like a marketer but operates like a sales coach, and knows that the best enablement happens when you actually listen to sales calls and sit in deal reviews
- Develop clear, differentiated positioning and messaging that turns product features into business outcomes and competitive advantages that our sales team can articulate with confidence
- Create high-impact sales assets including pitch decks, one-pagers, discovery guides, demo scripts, battle cards, ROI calculators, case studies, and objection handling frameworks
- Lead product launch enablement, ensuring every rep understands what shipped, why it matters, who it's for, and how to sell it with content ready before launch day
- Build and maintain a sales content library organized by buyer stage, persona, use case, and objection type, making it easy for reps to find the right asset at the right time
- Own competitive intelligence: run win/loss analysis, track competitor moves, conduct voice-of-customer research, and arm the team with talk tracks that win head-to-head deals
- Be embedded in sales conversations. Listen to calls, join deal reviews, attend QBRs, and use real feedback to make content and messaging better
- Flag underperforming metrics and prescribe solutions: identify trends (e.g., low discovery-to-demo conversion, weak competitive win rates, content gaps) and work with Sales Leadership
- Collaborate cross-functionally with Product, Sales Leadership, Demand Gen, and CX to align priorities and drive measurable pipeline impact
- Measure what matters: track content usage, training completion, win rates, deal velocity, and expansion rates to prove ROI and prioritize what to build next
- Act as the voice of the customer back to Product, translating market feedback and sales insights into roadmap input and feature prioritization
- Own narrative consistency across every customer touchpoint
Our take
With the surge in online shopping, eCommerce merchants are increasingly prioritizing customer communications to enhance the overall shopping experience. This heightened emphasis puts greater pressure on support teams to promptly and accurately address customer inquiries.
Gorgias offers an all-encompassing customer support helpdesk equipped with artificial intelligence tools tailored for customer service teams. The platform allows eCommerce businesses to streamline responses to frequently asked questions through a single application. By automating these responses, support agents can allocate more time to engaging in meaningful and profitable interactions with customers, thereby potentially driving sales.
Catering to over 15,000 brands, including prominent brands like Princess Polly, Steve Madden, and Marine Layer, Gorgias faces competition from established players like Zendesk, Freshdesk, and HelpScout. Despite this, the company has experienced notable growth, expanding its presence across the US, Europe, and Australia. Along with funding that will fuel the development of its Automation Add-on feature, aimed at providing customers with instant answers to alleviate support workload.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2024
$29m
SERIES C
Aug 2022
$30m
SERIES C
Total funding: $101.4m
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Alex Plugaru
(Co-Founder & CTO)Former Web Developer at Gymglish, Eau de Web, Innobyte and Liquid Studios.
Romain Lapeyre
(Co-Founder & CEO)Former Product Manager at Work4 and Business Developer at Scalr. MA in Management from HEC Paris.
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