Product Marketing Lead, Goodnotes
B2B
£70-120k
+ Equity
Top-rated note-taking app
Open for applications
Top-rated note-taking app
201-500 employees
Open for applications
£70-120k
+ Equity
201-500 employees
Company mission
To create the best medium for human and AI collaboration.
Role
Who you are
- Senior-level experience in B2B product marketing, ideally as a Senior Manager or Director
- Proven track record marketing PLG (product-led growth) software to B2B customers
- Deep understanding of solution marketing, lead generation, and channel management
- Experience collaborating effectively with product managers and technical stakeholders
- Demonstrated ability to hire and build teams, leveraging your network to accelerate execution
- Self-starter with a high bar for excellence and an entrepreneurial mindset
- Working knowledge of leveraging marketing and product analytics to drive experimentation, optimization, and measurable results
- Ability to navigate ambiguity in a fast-changing org, with strong cross-functional problem-solving skills
- Effective, clear, precise communication skills, oral and written
- Experience in the US market is essential
What the job involves
- Our B2B team is building the foundation for how organizations use Goodnotes at scale
- We're seizing a massive market opportunity: the B2B sector
- Think knowledge workers – that's a market 10-20 times larger than the student market, with bigger budgets and even bigger potential
- We're talking about changing how professionals work, collaborate, and create
- The team is distributed across Europe and Asia and works with an asynchronous-first culture grounded in documentation and shared ownership
- We’re not just adding features; we’re crafting solutions
- We’re talking about transforming how sales teams manage leads, how marketing teams brainstorm campaigns, and how consultants deliver insights
- This B2B Product Marketing Lead will transform and scale our B2B marketing and lead generation
- You’ll have the agency to build and scale our B2B marketing engine from the ground up, drive multi-channel campaigns, optimize our website and conversion funnels, and shape the Goodnotes B2B brand
- As a key leader, you’ll hire and manage a team, work cross-functionally, and directly impact our go-to-market and revenue growth
- End-to-End Product Marketing across all B2B initiatives: Lead marketing efforts for key product areas, focusing on our core client apps and platform technologies
- This involves crafting compelling messaging, positioning products effectively, and ensuring successful launches
- Lifecycle Marketing and Product-Led Growth: Collaborate across marketing, product, and design to enable, accelerate, and optimize lifecycle marketing and drive product-led growth strategies
- Sales Enablement: Equip our sales teams and resellers with sales enablement material and support that support them in effectively communicate the value of our products and convert leads
- Identify and attract new customer segments in the SMB and mid-market space
- Optimize the B2B website experience and conversion funnel
- Capacity Building: As key member in our revamped approach to product marketing, help to establish the function within the marketing team and across the company, delivering measurable impact
- Hire and develop a high-performing B2B marketing team
- Own and deliver on pipeline volume, conversion rates, and B2B self-service revenue growth targets
- Manage agency and content partner relationships
Application process
- An introductory call with someone from our talent acquisition team. They want to hear more about your background, what you are looking for, and why you’d like to join Goodnotes
- A role-specific call to discuss your background and skillset for this role more in detail
- A live exercise to showcase your PMM skills
- A call with your hiring manager. This is the person who will be managing you day to day, working on your growth and development with you, as well as support you throughout your career at Goodnotes
- A cross-functional call with our B2B team lead
- A meet-the-team call with 2 or 3 Goodpeople you’d be working closely with at Goodnotes
Salary benchmarks
Our take
Goodnotes is a digital note-taking tool for handwritten notes and (formerly) paper-based information. Thanks to its signature vector ink engine, the app delivers a precise and natural writing experience. It can read handwriting (even the worst handwriting) and allow users to search it, as well as convert it to text for easy sharing into other apps or even web pages. Goodnotes also supports importing, searching, and navigation through PDF, PowerPoint, Word, image files, and more.
The platform is available across iPhone, iPad and Mac. One of the leading note-taking solutions on the App Store (with over 14,000 positive reviews) it competes with apps like Notability and Paper by WeTransfer. Founded in Hong Kong, Goodnotes now operates across the UK and with a number of new features and acquisitions, its proving a powerhouse in digital productivity.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Focus on employee wellbeing
"Company cares about each and everyones wellbeing. A monthly budget is provided for everyone to take care of their physical and mental wellbeing. You..."
Funding (1 round)
Jun 2020
$6m
SEED
Total funding: $6m
Company benefits
- Stock options: Meaningful equity in a profitable tech-startup
- Excellent annual leave package + public holidays
- Flexible working hours and location, we're remote friendly!
- Medical insurance for you and your family
- Continuous learning: A learning and development budget or training or courses to build your skills
- Be your best self: A monthly budget for personal growth including books, language/music lessons and online courses
- Noise cancelling headphones
- Monthly wellness budget: Covering gym membership, therapy, massage and much, much more
- Amazing office space in central London and Hong Kong. Your Travel and lunch are also on us!
- Home office set up: Everything you need to create a productive workspace at home. Chairs, desks, hardware, it's covered
- Sponsored working visa with a relocation package to either of our office locations
- Annual team off-site: Get to know your colleagues
- Professional coffee equipment and freshly roasted beans in our offices
Company values
- Dream big
- Build great things
- Operate as an owner
- Win like a sports team
- Learn and grow fast
- Share our passion
- Be user obsessed
Company HQ
London, UK
Articles
Leadership
Steven Chan
(Founder & CEO)Goodnotes was created from Steven's frustration with taking readable and reusable handwritten notes on his first iPad. Since then, the company has grown to millions of happy users.
Paul Onnen
(Senior Vice President of Engineering)Paul loves building things that help make people's lives better and they are using this experience to help Goodnotes be successful as we continue to grow.
Minh Tran
(COO)Minh is a seasoned people and business leader who is obsessed with searching for the world’s best talent and building winning teams that are highly skilled, innovative, and passionate.
Rowena Chung
(Director of Product)Rowena leads product discovery and strategy across Goodnotes' product group. She is committed to understanding the users’ needs and enhancing their productivity and experience with the app.
People progressing
Bret joined Goodnotes in 2018 as a Senior Software Engineer. In 2023 he was promoted to a Principal Engineer.
Joined Goodnotes in 2021 as a Senior ML Engineer and is now a Senior Engineering Manager, leading a product team to build an incredible AI productivity experience impacting millions of users.
Cam joined Goodnotes as a Senior Brand Designer and 3 years later became the Global Brand Design Lead!
Rammy joined Goodnotes as a Senior QA Engineer in December 2019, transitioned to QA lead after 2.5 years and again to QA manager after 4 months.
Diversity, Equity & Inclusion at Goodnotes
Vivien Ko (People Ops Manager)
- We are a team of c 270, from 39 different countries... and still growing
- We believe diverse teams create better outcomes for users, teams, and businesses
- Learn more about one of our Female Directors https://www.goodnotes.com/blog/rowena-product-manager
- We know there's still a lot more we need to do - and we want you to be part of helping us on our DE&I journey!
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