Product Marketing Manager, Khan Academy
Assessments
$96.8-121k
Canada: $130,807 - $163,509 CAN
Nonprofit online education platform
Be an early applicant
Nonprofit online education platform
1001+ employees
Be an early applicant
$96.8-121k
Canada: $130,807 - $163,509 CAN
1001+ employees
Company mission
Khan Academy's mission is to provide a free, world‑class education for anyone, anywhere.
Role
Who you are
- Do you believe in the power of a great education to open doors to opportunity?
- Are you able to focus on key market insights and develop clear, effective messaging for a pioneering product category?
- 4+ years of experience in product marketing (strong preference for those with experience in edtech)
- Strong preference for candidates with experience as an educator or school/district administrator who have been responsible for selecting and implementing assessment tools and driving the use of assessment data across Districts
- Excellent ability to work cross-functionally across multiple teams from sales to product, communications to central marketing functions
- Excellent project management skills. Know how to take a large initiative and break it down into smaller pieces, identify dependencies, create timelines, and communicate goals, needs, and progress to internal partners
- Strong understanding of K-12 education systems and assessment practices
- Excellent written and verbal communication skills, with the ability to convey complex ideas clearly and persuasively. Passionate about
- Able to identify the market insights that matter
- Proven ability to analyze data and derive actionable insights
- Experience in developing and executing go-to-market strategies
- Passion for education and a commitment to improving student outcomes
What the job involves
- Join us to connect district leaders with the tools they need to drive meaningful learning outcomes for learners all across the US
- As the Product Marketing Manager focused on Khan Academy’s assessment offering, you will play a pivotal role in educating and winning over school districts to adopt our innovative solutions for monitoring and assessing student progress
- This position requires expertise in supporting sales teams, crafting go-to-market plans, data analysis, and collaborating with product development. We are particularly interested in candidates who are former educators and have transitioned into marketing as a second career
- Conduct a comprehensive market analysis to identify trends, challenges, and opportunities within the K-12 assessment landscape. Analyze competitors’ value propositions and marketing plans
- In collaboration with the product and user research teams, conduct interviews and surveys with educators to understand their needs and preferences regarding assessment tools
- Create and implement a robust system to gather customer insights from our market-facing teams--Sales, Success, and Professional Learning
- Deliver insights and implications from the landscape analysis work listed above to product and sales teams. Use insights to refine our product messaging and marketing plan
- Develop and refine clear, compelling messaging that articulates the unique value proposition of Khan Academy’s assessment offerings, ensuring alignment with the overall Khan Academy district offering
- Hone in on key customer and market insights, to create tailored messaging for administrators and teachers
- Collaborate with the product team to ensure that messaging reflects the latest product features and benefits
- Create an ideal customer profile. Develop a list of prospective customers, focusing on the districts that are closest to our ideal profile
- Create and execute a comprehensive go-to-market plan, including launch strategies and promotional campaigns that resonate with school districts
- Promotional Campaigns: Design and implement targeted promotional campaigns to generate awareness and interest in the assessment offerings, utilizing various channels such as email marketing, social media, webinars, and industry events. Create engaging content, including blog posts, videos, and infographics, to support promotional efforts and educate potential customers about the product’s benefits
- Collaborate with cross-functional teams, including product development, sales, and customer success, to ensure alignment and readiness for the launch
- Excel in project management
- Create effective tools for our sales team including sales decks, demos, brochures, case studies, and digital content. Equip the sales team with talking points and help them handle questions and objections
- Integrate the assessment narrative into existing Khan Academy Districts sales materials
- Ensure our sales team is knowledgeable and confident about the product features, benefits, and competitive landscape
- Track performance versus targets for key performance indicators (KPIs) to measure progress towards goals. Understand and explain what drives successes and gaps
- Use data-informed insights to adjust strategies and optimize marketing efforts continuously
Our take
Khan Academy is a non-profit that provides free online education materials, including teacher tools, instruction videos, and practice exercises to support users of all ages. It has over 10 million users a month and covers subjects all the way up to college level.
With nearly a quarter of American adults unable to use mathematics in daily life, Khan Academy’s interactive quizzes, instructional videos, and teacher tools are timely. Khan Academy started life as a series of educational YouTube videos, before building a full-scale platform after receiving an influx of donations from Silicon Valley philanthropists. This background has led it to embrace rather than reject the educational possibilities of new tech such as AI, with the founder regarding traditional institution's banning of tools like ChatGPT as a mistake.
The company offers its tools completely for free, instead relying on donations and volunteers. A key focus is tackling wealth inequality in education. A partnership with the College Board (who produce entrance examinations for higher education) has made access to SAT test prep materials free for millions. 2024 saw a partnership with Microsoft for Khan Academy's Khanmigo product, now free to use for Microsoft customers.
Steph
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2020
$3m
GRANT
Oct 2017
$3m
GRANT
Total funding: $16.2m
Company benefits
- Flexible spending account (FSA)
- Dental insurance
- Optical insurance
- Life insurance
- Performance bonus
- 401K plan
- Family medical leave
- Diversity program
- Pet friendly workplace
- Work from home opportunities
- Health insurance
- Affinity groups where Parents, Black, Hispanic/Latino, Women and Gender Minorities, and LGBTQIA+ identified folks come together
Company HQ
Mountain View, CA
Leadership
Caroline Hu Flexer
(CEO)Holds a BA and MArch in Architecture from Stanford and Harvard University. They also have an MBA from Stanford Graduate School of Business, and formerly co-founded Duck Duck Moose, a mobile educational platform for children.
Salman Khan
(Executive Director)They graduated from Harvard Business School and have previously worked in Finance.
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