Account Based Marketing Manager, Snowflake
$119-160.6k
+ Eligible to participate in Snowflake’s bonus and equity plan
3-5 days a week in office
AI Data Cloud for data sharing and app building
Be an early applicant
AI Data Cloud for data sharing and app building
1001+ employees
Be an early applicant
$119-160.6k
+ Eligible to participate in Snowflake’s bonus and equity plan
3-5 days a week in office
1001+ employees
Company mission
On a mission to mobilize the world's data.
Role
Who you are
- What will make you successful is having a strong traditional background in sales, field marketing and/or demand generation including planning, message development, execution, ROI tracking, and campaign analysis
- This role is ideal for a high-achiever with a proven track record of developing and executing successful B2B marketing programs, with a focus on delivering measurable results
- 3+ years of prior marketing experience, with a focus on Account Based Marketing and a demonstrated track record of success in developing and executing targeted campaigns
- Strong understanding of the Enterprise sales cycle and experience working closely with sales teams to drive pipeline and revenue
- Proven ability to develop creative and innovative ABM programs that engage target accounts and drive desired outcomes
- Excellent analytical skills, with the ability to interpret data, measure campaign effectiveness, and generate actionable insights
- Familiarity with Salesforce, Adobe Experience Manager, Bombora, Demandbase, Canva, Figma or equivalent tools
- Strong project management skills, with the ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines
- Exceptional communication and collaboration skills, with the ability to build strong relationships with internal stakeholders and external partners
- Ability to adapt to a fast-paced environment, embrace change, and thrive in a dynamic and results-oriented culture
- Familiarity and/or an interest in exploring and applying AI-driven marketing programs and use cases to enhance ABM effectiveness
What the job involves
- Snowflake is seeking a results-oriented Account Based Marketing Manager to join our dynamic team
- You will be instrumental in driving growth within our Enterprise Customer base by developing and executing targeted ABM strategies
- This role offers the opportunity to craft and implement impactful 1:1 and 1:few campaigns, contributing to our best-in-class integrated ABM approach
- As a high-energy Account Based Marketing Manager, you will manage a portfolio of multi-touch, multi-channel marketing programs designed to accelerate pipeline, drive revenue, and increase customer lifetime value across all stages of the customer lifecycle for target accounts
- You will work in close alignment with the sales organization, enabling them to effectively engage and penetrate their most important accounts
- Develop and execute strategic Account Based Marketing (ABM) programs focused on driving deal acceleration, increased growth, and cross-sell/upsell opportunities within US Enterprise accounts
- Create personalized digital experiences, including landing pages and tailored content, and implement multi-channel campaigns that resonate with key decision-makers
- Collaborate closely with Sales, Field Marketing, Demand Generation, and Solution Product Marketing teams to develop comprehensive account plans, including account-specific research, events, and follow-up strategies
- Measure, analyze, and report on campaign performance, providing regular updates and insights to stakeholders to inform future strategies and optimize program effectiveness
- Leverage data and insights to continuously refine ABM strategies, ensuring alignment with sales objectives and maximizing ROI
- Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential
Application process
- The application window is expected to be open until November 10, 2025. This opportunity will remain posted based on business needs, which may be before or after the specified date
Our take
Developed as a fresh alternative to the archaic systems of data governance and information silos, Snowflake is a frictionless cloud data platform that removes the barriers preventing organisations of all sizes from unleashing the true value of their data.
The company equips organizations with a single, integrated platform that offers the only data warehouse built for the cloud; instant, secure and governed access to their entire network of data; and a core architecture to enable many types of data workloads, including a single platform for developing modern data applications.
Major competitors include Azure, SQL and AWS, and Snowflake has managed to keep ahead of the competition, cementing itself as a global force. Across its 1300+ partners, the company's cloud manages over 250PB of data (with more than 515 million data workloads running every day). Its continued focus on product R&D and partnership expansion have Snowflake well-positioned to manage itself amidst the competition.
Freddie
Company Specialist at Welcome to the Jungle
Insights
37% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Feb 2020
$479m
LATE VC
Oct 2018
$450m
LATE VC
Total funding: $1.4bn
Company benefits
- Comprehensive health insurance plans
- Health savings accounts
- Robust retirement plans
- Life and disability insurance
- Weekly online lunch and learns
- Virtual workout classes
- Ergonomic work-from-home equipment
- On-demand mental health and wellness programs
- Fertility benefits and family planning resources
- Generous time-off and various leave plans
- Onsite and Remote Work
- Employee discounts and pre-tax selections
- New hire equity + Employee Stock Purchase Plan (ESPP)
- Quarterly bonus or commission program
Company HQ
Menlo Park, CA
Leadership
Benoit Dageville
(Co-Founder & President of Product)Benoit, a leading expert in parallel execution and self-tuning databases, founded Snowflake after 10+ years at Oracle as a lead architect. He holds a PhD in Computer Science and has 270+ patents.
Thierry Cruanes
(Co-Founder)Thierry is a leading expert in query optimization and parallel execution. He has a PhD in Computer Science with a focus in Database Systems and is a named inventor on 200+ patents.
Sridhar Ramaswamy
(Chief Executive Officer)Sridhar joined Snowflake in 2023 via the Neeva acquisition as SVP of AI and later became CEO. He co-founded Neeva and previously led Google’s Ads business, growing it from $1.5B to $100B.
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