Senior Product Marketing Manager, Fairmarkit
$140-170k
More information about location
Autonomous sourcing for all spend
Job no longer available
Autonomous sourcing for all spend
101-200 employees
Job no longer available
$140-170k
More information about location
101-200 employees
Company mission
To enable organizations to purchase the goods and services they need in the most efficient way possible.
Role
Who you are
- The ability to take complex technical concepts and make them easy to understand
- A product marketing background focused on sales enablement, partner marketing or customer marketing
- Experience marketing B2B SaaS products into the Enterprise; in areas of infrastructure of business applications
- An understanding of short- and long-sales cycles and how to message to different personas to build consensus within large enterprise organizations
- Experience with procurement or financial technologies is a plus
- Exposure to account-based marketing techniques in a complex sales process with multiple stakeholders
- A reliable member of the team who hates missing deadlines or providing a less than satisfactory work product
- Excellent attention to process, detail, and organization
- A positive attitude and the ability to inspire others to win each day and provide A+ work
- Effectively communicate results and work collaboratively to solve problems
What the job involves
- We’re looking to hire a Senior Product Marketing Manager to join our growing Product Marketing team
- This role will play a critical role in driving our positioning and messaging, understanding our key personas, and working closely with cross-functional partners to engage and communicate with prospective buyers and customers of Fairmarkit
- You will be a key driver of Fairmarkit’s growth in the short and long term
- You’ll focus on building ensuring that all client-facing and revenue-producing teams are equipped and enabled to deliver compelling messaging and positioning to potential Fairmarkit users
- Create and continuously update and expand buyer personas
- Develop a detailed buyer’s journey to inform story telling, content creation, and where prospects sit in our funnel
- Collaborate closely with our demand generation and creative teams to create TOFU and MOFU content and marketing campaigns
- Support the partner sales channel with content, messaging, and campaigns as they grow Fairmarkit’s reach into the ICP
- Own customer marketing and engagement, especially with product release cadences, news and updates, and in-app announcements
- Work cross-functionally to gather and use competitive intelligence to improve our messaging with the market
- Develop product data sheets and solutions content for the customer success and sales team to leverage in conversations
- Work closely with our Sales Enablement team to develop and deliver impactful sales training courses
- Engage with industry analysts to showcase our product and solicit feedback to give a different perspective on our future plans
- Lead and build out webinars, web pages, and blogs/ebooks to scale the engagement around the Fairmarkit brand
Our take
Fairmarkit is an automated sourcing platform that helps enterprises make their procurement of goods and services more efficient and cost-effective. By digitizing the management of a company’s tail spend and simplifying potential customers ’RFPs (Requests For Purchase), Fairmarkit’s mission is to save companies and their employees valuable time on the processes that a computer can do.
Founded in 2017, Fairmarkit still competes with monoliths in the automated sourcing sector such as Oracle and SAP. Despite this, it has carved out a niche in the market by focusing its energy on the tail-end space of business, an area that it deems underdeveloped.
As a comparatively young company in the intelligent sourcing world, Fairmarkit has been boosted by significant successive funding rounds, showcasing the industry confidence in the company and enabling its plans to double its workforce. Alongside this, it's also been recognised on the Forbes' 2025 List of America's Best Startup Employers, the fourth year in a row for the company to do so.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Sep 2022
$35.6m
SERIES C
Dec 2020
$30m
SERIES B
Total funding: $76.6m
Company benefits
- Work flexibility
- Equity
- Paid parental leave
- Home office stipend
- Sabbatical leave
- Summer Fridays & Holiday Hiberation
- 401k Company match
- Mental health & Mindfulness resources
Company HQ
Downtown, Boston, MA
Leadership
Kevin Frechette
(Co-Founder & CEO)Previously Regional Sales Director at Turbonomic and Account Executive at EMC Corporation. Currently Ambassador at the Sustainable Procurement Pledge.
Viktor Kusch
(Co-Founder & CTO)Previously IT Management Director at Biokon. Currently CEO / CTO at KU64 Inc. / Clever IT systems / marketmech.com
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 3 more jobs at Fairmarkit