Senior ABM Campaigns Manager, Abnormal Security
+ Equity
Cloud email security platform
Job no longer available
Cloud email security platform
501-1000 employees
Job no longer available
+ Equity
501-1000 employees
Company mission
To make the cloud a safer place for businesses.
Role
Who you are
- Enterprise Marketing experience required, including driving cross-sell and expansion campaigns
- Cross-Channel Expertise: Strong understanding of demand generation across multiple channels and the ability to adapt campaigns to the most effective platforms for target audiences
- Exceptional Writing Skills: Ability to communicate complex ideas in simple terms and translate data into actionable business insights
- ABM Expertise: Strong understanding of ABM strategies, enterprise sales cycles, and B2B buyer journeys
- Analytical Mindset: Exceptional analytical skills with the ability to interpret data and make data-driven decisions
- Project Management Excellence: Proven track record of managing multiple projects simultaneously with strong attention to detail
- Sales Alignment: Experience working with sales teams, aligning their business metrics to marketing campaigns, and driving pipeline growth
- Effective Communication: Strong ability to craft clear, concise messages for internal and external stakeholders
- Industry Experience: Experience in enterprise security or SaaS marketing is highly preferred
What the job involves
- The Integrated Marketing team is a critical function to the marketing strategy, crafting and executing impactful campaigns that will drive Abnormal’s next phase of growth
- As the Senior Manager, ABM Campaigns you will own, develop, and execute multiple campaigns that generate awareness, pipeline and increase market share for Abnormal products, with a specialty focus on account-based marketing
- We are looking for an experienced Account-based Marketer to drive highly targeted, personalized marketing campaigns that engage and convert key accounts
- You will collaborate closely with sales, field marketing and digital teams to execute multi-channel ABM programs that influence pipeline and accelerate deal velocity
- Strategic Campaign Development: Shape the strategy for your campaigns, ensuring alignment with marketing objectives, sales goals, and buyer personas. Deeply understand how to target, engage, and convert Enterprise buying committees
- ABM Campaign Execution: Plan, build, and manage 1:1, 1:few, and 1:many programs for top enterprise accounts throughout the customer lifecycle, leveraging a land-and-expand strategy
- Cross-Functional Collaboration: Partner with sales and field marketing to define target account lists, align messaging, and ensure tight coordination between marketing and sales efforts. Deeply understand the sales GTM motions and be an extension of the field marketing team
- Data Analysis & Reporting: Partner with MOPs to build and implement an account-based reporting methodology. Meticulously measure effectiveness of ABM programs and account penetration success
- ABM Technology: Use ABM platforms (e.g., 6sense) to execute account targeting and orchestration. Own the ABM techstack roadmap in collaboration with MOPs and be on the cutting edge of the latest tools and technologies
- National & Regional ABM Activation: Create national campaigns that can be activated locally across the regional field sales teams
Our take
Fraud involving impersonation is one of the top causes of online financial crime. Criminal tactics like email account spoofing, where the criminal impersonates an official account to steal personal information or money, are rife. Abnormal Security is a startup aimed at handling these hyper-targeted and personalized email attacks by analyzing communications and identifying potential fraud before it can take place.
The fraud detection space is extremely competitive but Abnormal Security differentiates itself through its focus on the threat of impersonation rather than a spectrum of threats. This has allowed it to amass a wealth of data relating specifically to high-risk impersonation attacks, analyzing over 45,000 signals to detect any anomalies.
Its specialized approach has fueled rapid growth, leading to a $4B valuation after a Serice C Funding round. Now, Abnormal plans to double down on product development and expand internationally, prioritizing markets where data security laws necessitate a local presence. By staying focused on impersonation, Abnormal Security positions itself as a formidable force in the fight against online financial crime.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Aug 2024
$250m
SERIES D
May 2022
$210m
SERIES C
Total funding: $534m
Company benefits
- Healthcare
- Flexible PTO
- 401k
- One Medical
- Flexible Spending Account
- Mental Health Resources
- Home Office Stipend
- Monthly Internet & Phone Stipend
- Health and Wellness Stipend
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Evan Reiser
(CEO)Having started their career as a Software Engineer, co-founded GamerNook.com, Bloomspot, and Adstack before spending 3 years at Twitter. Co-founded Abnormal Security in April 2018, and has been CEO since.
Sanjay Jeyakumar
(CTO)Previously Senior Software Engineer at Twitter and Google. Was also Software Architect at TellApart.
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