Senior Product Manager, Headway
Growth
$183.6-216k
Therapist-by-insurance marketplace
Open for applications
Therapist-by-insurance marketplace
1001+ employees
Open for applications
$183.6-216k
1001+ employees
Company mission
To build a new mental healthcare system, rewired for access and affordability.
Role
Who you are
- Have consumer growth experience: You have 5+ years of product management experience with demonstrated success in growth-focused roles, specifically with SEO and SEM expertise
- You have hands-on experience with SEO tools (Ahrefs, Google Search Console) and SEM platforms (Google Ads, Microsoft Ads) with proven ability to drive measurable results
- Data and results driven: You are a master at digging into data, defining clear goals, running toward them & bringing your team along the way
- Highly collaborative: You work well with other functions and teams and can collaborate on delivering impact together to a shared goal
- Thrive in ambiguity: You love tackling ambiguous problems in a fast-paced environment with an optimistic and energizing attitude
What the job involves
- We're seeking a Senior Product Manager to lead our Patient Growth team
- Your mission will be to drive sustainable user acquisition and revenue growth through data-driven search marketing strategies and product optimizations
- You'll partner with Engineering, Marketing, Data, and Design to build scalable growth systems that maximize our search visibility and conversion funnel performance
- The ideal candidate thrives in a metrics-driven environment, has deep expertise in search marketing, and is passionate about leveraging product innovation to accelerate growth
- Develop and execute a comprehensive growth strategy that leverages SEO and SEM to drive user acquisition, engagement, and retention
- Partner with engineering and data science teams to implement SEO-optimized features, landing pages, and user experiences that improve organic search rankings and conversion rates
- Build experimentation frameworks to test and iterate on search marketing strategies, landing page optimizations, and conversion funnel improvements
- Collaborate with content and marketing teams to align SEO content strategy with product roadmap and business objectives
Our take
1 in 4 US citizens are currently living with treatable mental health conditions, however, a vast majority of people are unable to access the care they need, the primary reason being cost. Headway connects clients with therapists who accept insurance as payment and provides independent practitioners with the tools and resources needed to serve their patients and manage administrative workloads.
Headway’s concept is timely, with national mental health under particular strain following events from the past few years. The company facilitates over 300,000 appointments per month and has attracted backing from the likes of Accel and Google Ventures.
Covering 16 states and the District of Columbia, the company intends to broaden its presence across the US using its 2023 Series C funding of $125 million. This is a crucial avenue for further growth, as medical care deserts across the US mean the potential market is vast.
Freddie
Company Specialist at Welcome to the Jungle
Insights
64% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2024
$100m
LATE VC
Oct 2023
$125m
SERIES C
Total funding: $327m
Company benefits
- Work from home opportunities
Company HQ
Tribeca, New York, NY
Leadership
Andrew Adams
(CEO)Worked as a Product Analyst at Spring, and was a Software Development Engineer Intern at Amazon.
Salary benchmarks
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