Head of Product Marketing & Campaigns, GotPhoto

$140-165k

OTE

$130-150k

BASE

OTE inclusive of base and bonus. For candidates based in Canada, this role's annual base salary is CA$130,000 – CA$145,000, plus CA$10,000– CA$15,000 Bonus

Hubspot

Atlassian

Senior and Expert level

Remote from Canada, US

More information about location

School photography digitisation

Be an early applicant

School photography digitisation

101-200 employees

B2BArtAutomationSales

Be an early applicant

$140-165k

OTE

$130-150k

BASE

OTE inclusive of base and bonus. For candidates based in Canada, this role's annual base salary is CA$130,000 – CA$145,000, plus CA$10,000– CA$15,000 Bonus

Hubspot

Atlassian

Senior and Expert level

Remote from Canada, US

More information about location

101-200 employees

B2BArtAutomationSales

Company mission

To allow any photographer to run a successful volume photography business.

Job

Company

Role

Who you are

B2B SaaS Marketing: You have 7 to 10 years of experience, including product marketing and GTM launches
SMB Environments: You know how to reach and convert small and mid-sized business customers
People Leadership: You have led a marketing team and know how to build workflows around it
Strategic GTM Thinking: You connect product strategy to market execution
Hands-on Campaign Execution: You can plan a campaign and also ship it
Stakeholder Management: You align Product, Sales and Support without friction
Tools: HubSpot is a must; the Atlassian suite is a plus
Language: Excellent written and spoken English
Extreme Ownership: You take responsibility for results, not only for tasks
Pragmatism: You choose the solution that works over the one that looks perfect
Finisher Mindset: You bring projects across the line
Builder Mentality: You enjoy creating structure where none exists yet
Research shows that candidates from underrepresented backgrounds may refrain from applying for positions if they feel they don't meet all qualifications. We strongly encourage you to apply if you’re interested: we're excited to discover how your distinctive experience can enhance our team!

What the job involves

Do you want to connect product innovation with market execution and lead the team behind it? Are you ready to own a GTM process, a campaign calendar across markets, and a team of four at a fast-moving B2B SaaS company? Then you are our perfect match!
This role reports directly to our Marketing Director
Product Marketing Leadership: Transform Product Marketing into a strategic engine by defining clear value props, go-to-market playbooks, and crisp customer positioning
Go-To-Market Alignment: Audit and fix current GTM gaps to ensure reliable, high-impact product launches that unify Product, Revenue, and Support teams around a shared timeline
Plan and run the campaigns that deliver our MQL targets in the growth market US as well as in the established markets Germany / Austria / Switzerland and UK
Prioritize and sequence campaigns and its content across channels together with your team and agency partners
Run online events with strong attendance and offline events that our customers rate highly
Make sure every event ties back to the campaign calendar and our growth targets
Turn customers, prospects, and advocates into passionate brand fans across both digital spaces and in-person touchpoints
Design programs, rituals, and peer-to-peer engagement that continuously educate, activate, and empower our community
Lead product marketing, content marketing, events, community and social media
Set clear goals, build operational workflows and develop your people
Manage the agency that delivers our website and graphic work, from briefing to quality review
Collaborate closely with Product, Sales and Customer Support
Bring a US perspective into a global marketing team that also serves DACH and the UK

Our take

Taking professional photos for events and schools is as much an exercise in administration as it is in photography, with a gruelling and largely manual workload of organising photos, taking payments and shipping out prints eating into a photographer's time. GotPhoto exists to make this process much easier, automating promotions, sales and fulfillment, freeing the photographer to focus on their core business.

Considered the leader in its market, GotPhoto has amassed a customer base of about 4000 small-medium business and sole trader clients across the UK, US and DACH regions. While the company has had strong growth in recent years it still has a large market to grow into, with a core market that grows year on year as more photographers look into automation for their businesses.

GotPhoto was acquired by EQT Growth in 2023, providing investment for the platform's development and the addition of new features. This sets up the company to be able to tap its parent's commercial connections as it aims to grow its lead in an estimated $5 billion market.

Freddie

Company Specialist at Welcome to the Jungle

Insights

58% employee growth in 12 months

Glassdoor (2)

Company

Company benefits

Unlimited paid holiday and sick leave
Subsidised fitness membership through Classpass
Development & learning opportunities through regular check-ins with your team lead, team exchanges and development reviews
Education budget, that allows you to grow professionally and explore new ideas
We’ll provide you with all the relevant work equipment you need in order to successfully from the office or your Home Office
Yearly team holidays at an awesome location (after successful business year)
Learning budget for regular trainings and coaching, book- & online course-budget of at least 500 €

Company HQ

Government District, Berlin, Germany

Leadership

Benedikt Greifenhofer

(Board Member)

Former CEO from 2019 to 2025. Before joining GotPhoto, was Controller (Business Development & Strategic Projects) for Daimler Truck AG.

James Micklethwait

(CEO)

Joined the company as CPO/CGO in 2024, becoming CEO in 2025. Previously VP at Kahoot! and Co-Founder, Product and Marketing at Unmortgage.

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