Full Funnel B2B Marketing Manager, Trust & Will

• You collaborate and communicate well cross-functionally
• You lead with curiosity and are always willing to help out
• You take pride in your work and have great attention to detail
• You possess a natural eagerness to glean insights from multiple perspectives and data to inform strategic initiatives
• You’re a full funnel marketing aficionado, you revel in the nuances of crafting personalized journeys and communication plans, ensuring every touchpoint resonates with partners and customers throughout their lifecycle
• Your passion for experimentation drives you to constantly refine strategies, eagerly running A/B tests, and fine-tuning campaigns to maximize engagement and conversion rates
• You have solid experience in paid advertising and email marketing and are adept at integrating these channels to amplify lifecycle marketing efforts
• 3-4 years experience in a B2B marketing role, with specific experience developing email marketing programs, and managing paid advertising campaigns
• Excellent writing, proofreading, and editing abilities
• Understanding of email marketing concepts, HTML, metrics, and the laws governing business email use and an emphasis on experimentation
• Experience in running logic queries to build segmentation and lists
• Proficient in data analysis, able to interpret marketing metrics, track campaign performance, and derive actionable insights to optimize marketing strategies
• Strong organizational and project management abilities are essential for overseeing multiple marketing initiatives, setting priorities, and ensuring timely execution
• Excellent communicator and collaborator
• Intellectually curious -- constantly seeking to understand and internalize various subject areas of a technical business model along with industry best practices and trends
• Entrepreneurial, results-driven, and outside-of-the-box thinker looking to tie programs to measurable business results

Desirable

• As a Full Funnel B2B Marketing Manager, you will be joining our B2B marketing team within marketing and report directly to the Head of B2B Marketing
• This role will help bring our B2B strategy to life, providing our partners and their customers with a personalized experience from their first brand touchpoint through to purchase and beyond
• This role offers a unique opportunity to join a mission-driven, growth-stage startup at an integral time in company history allowing you to have a direct impact on the lives of millions
• With support from the Senior Lifecycle Marketing Manager and Head of B2B Marketing, you will:
• Assist in the development and execution of B2B marketing strategies to support customer acquisition, retention, and growth objectives across various channels such as email, paid ads, webinars, events, social, product, and content marketing
• Collaborate with cross-functional teams including Sales, Business Development, Product, and Member Success to gather insights and data on customer behavior, preferences, and needs to inform initiatives
• Contribute to the creation of segmented journeys and personalized communication plans tailored to different segments, ensuring relevant and timely engagement throughout the partner and customer lifecycle and troubleshooting the funnels as needed
• Analyze data and metrics to track the effectiveness of lifecycle marketing campaigns, identify areas for optimization, and report on key performance indicators (KPIs)
• Assist in the implementation and management of Iterable to nurture leads, onboard new partners and customers, and drive upsell/cross-sell opportunities
• Complete execution of email flows and campaigns, including content creation, email design, A/B testing, scheduling, and deployment, while maintaining accuracy and attention to detail
• Manage paid advertising campaigns, including planning, execution, monitoring, and optimization to ensure effective budget utilization and maximized ROI
• Collaborate with the Content and Design teams to create compelling assets and collateral for campaign use, ensuring alignment with brand guidelines and messaging
• Collaborate with Sales teams to develop sales support materials and resources aligned with lifecycle marketing initiatives to drive lead conversion and revenue growth