Community Management Specialist, Kobo
1 Year Contract
Digital bookseller
Be an early applicant
Digital bookseller
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To bring the power of reading to the world.
Role
Who you are
- 3-5 years of experience in community management, preferably for a D2C brand in the tech or consumer lifestyle sectors
- Proven experience managing online communities on platforms like Reddit, Instagram, Threads, and Goodreads
- Bachelor's degree in Marketing, Communications, English, or a related field
- Preferred: Coursework or certifications in social media marketing or community management
- Preferred: Strong interest in the bookish community and online reading trends
- Analytical skills with the ability to translate community data into actionable insights
- Familiarity with social media management and analytics tools like Sprout Social/Hootsuite
- Preferred: Located in the Toronto GTA area
- Strong written and verbal communication skills, with the ability to present complex concepts in a clear and engaging way
- Confidence in public speaking and presenting to various audiences, inclduing internal teams and external stakeholders
- Excellent English skills (verbal and written)
- Highly detail-oriented and organized, with a proactive and positive approach to identifying and solving challenges
- Comfortable working in a fast-paced environment with shifting priorities
- A natural collaborator who thrives on teamwork and cross-departmental communication
- Open to feedback and eager to contribute to the continuous improvement of processes and materials
- Creative, curious, and critical thinker. Constantly searching for new approaches
What the job involves
- We are seeking a highly engaged and insightful Community Management Specialist to support the Social Media Team in fostering positive relationships with online bookish strategies
- Reporting to the Senior Manager, social media, the Community Management Specialist will actively monitor conversation, engage with users, and analyze community trends to identify opportunities for Kobo to connect with readers and improve their experience
- They will have the opportunity to contribute to the development of community engagement strategies, create engaging content, and provide data-driven recommendations to enhance Kobo's presence in the online bookish world
- Community Monitoring & Engagement: Actively monitor online communities on platforms like Reddit, Instagram, Threads, and Goodreads for conversations related to Kobo, eReading, and bookish topics. Engage with users by responding to comments, answering questions, and participating in relevant discussions
- Content Creation & Curation: Develop and curate engaging content for social media channels that resonates with the bookish community, including posts, stories, and interactive content
- Insight Generation & Reporting: Analyze community discussions and social media data to identify key trends, user sentiment, and emerging opportunities. Prepare regular reports and presentations summarizing findings and providing actionable recommendations to the Social Media team
- FAQ & Documentation Management: Develop and maintain FAQs and other relevant documentation to address common questions and concerns from the community on social media platforms. Ensure information is accurate, up-to-date, and easily accessible
- Cross-Functional Collaboration: Collaborate with the Customer Care, Product, and Marketing teams to share community insights and contribute to the development of strategies that improve the customer experience and drive business growth
- Campaign Support: Assist in the execution of social media campaigns by monitoring community feedback, identifying potential issues, and providing support to the Social Media team
Our take
Long-form content is having a resurgence. That’s great news for the e-reader industry, of which Rakuten’s Kobo battles with Amazon’s Kindle for ownership.
The e-reader giant has changed tack in recent years to pursue growth via integrations and partnerships. A notable example is its native device integration with Pocket, a wishlist app loved by millions of readers.
The company is hoping that these partnerships and product improvements will allow it to finally break the US market where it most struggles for market share with Kindle.
Amazon has consistently shown its willingness to drop prices to protect its position in any market it plays in. That means that Kobo will have to demonstrate true product superiority to make a dent while protecting its margins.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- 4-day summer holiday weekends
- Competitive health benefits
- Commuting allowance
- Salary, bonus & stock options
- Global projects & opportunities
- Dog-friendly
- Happy Hour
- Casual dress
- Maternity/parental leave top-up
- Free eReader
- Fitness allowance & gym discount
- Recognition programs
- Buddy program
- Training & development opportunities
- Healthy snacks
- Open concept
- Kobo Café
- Sports teams
Company HQ
Liberty Village, Toronto, ON
Leadership
Michael Tamblyn
(CEO)Part of the founding team of Kobo, Michael previously held the role of Chief Content Officer. Michael has also been the founding CEO of the supply chain agency, BookNet Canada and co-founded Canada’s first online bookstore, Bookshelf.ca, purchased by Indigo Books & Music in 1998.
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