Senior Director of Growth Marketing, Bugcrowd
$187.8-230k
+ Stock options
Crowdsourced security platform
Open for applications
Crowdsourced security platform
1001+ employees
Open for applications
$187.8-230k
+ Stock options
1001+ employees
Company mission
To meet you where you are in your security journey, enabling you to proactively keep your digital business one step ahead of cyberthreats.
Role
Who you are
- Particularly relevant experience includes: digital, email, and field marketing program management as well as channel, government, sales development, and revenue operations or pipeline management experience
- Strong fits for the role will have a proven track record in digital demand creation and generation, content marketing strategy, International planning, and developing multi-channel integrated campaigns that drive engagement, conversion and pipeline
- 8+ years of relevant B2B experience managing global demand generation & operations strategy across online and offline channels
- Marketo, SFDC and 6Sense power user
- 5+ years of direct oversight of marketing operations - managing a full marketing tech stack with a bi-directional sync with SFDC
- Demonstrated success in creating and executing multichannel demand generation campaigns and programs with global experience
- Account Based Marketing knowledge, experience and best practices is a must
- Strong analytical skills with a proven track record in making data-driven decisions to continually optimize performance and determine future investments
- Ability to quickly understand overall business objectives, create a well-aligned marketing strategy and execution plans with clearly defined metrics and KPIs
- Understanding of Revenue Operations and Opportunity Management mechanics
- Strong technical skill with marketing automation, ABM, SFDC, Outreach, 6sense, and Google Analytics
- Strong planning and organizational skills
- Excellent communications skills — both written and verbal
- Strong sense of teamwork, collaboration and relationship management skills
What the job involves
- Bugcrowd is looking for a Sr. Director of Growth Marketing who has a high acumen in global marketing strategy and demand generation
- You will be a critical Go-To-Market leader who will play an integral part of our next phase of growth and will shape our GTM strategy as we continue to grow and scale
- You will collaborate with Marketing, Global Sales, Operations and Customer Success teams to develop campaign themes that will drive engagement, pipeline and bookings
- Lead a global team of regional and specialized marketing managers (APAC, EMEA, Global Strategic Programs, Global Demand, Channel, Government) to deliver on segmented pipeline and revenue targets
- Run a Global Demand Center operating via service model to support the execution of global and specialized campaigns and marketing activity
- Drive the effectiveness of strategic integrated GTM campaigns
- Monitor the go-to-market funnel and perform regular pipeline generation and opportunity behavior analysis in order to determine strategic levers that optimize growth
- Develop the vision and plan for both creating and converting demand through the development of high-impact programs and activity across multiple channels
- Manage the Demand Generation team for optimal dissemination of campaigns across channels, including digital, field and email
- Develop an Account Based Marketing strategy and programs
- Work with the rest of our Go-To-Market team to set and achieve marketing KPIs that allow us to meet pipeline and revenue targets, and regularly communicate performance
- Ensure that we hit our booking targets by creating a healthy stream of high quality pipeline opportunities for the go-to-market teams to pursue
- Work with Marketing Operations to implement best-practice processes and tools that allow us to measure and report on KPIs across the marketing funnel, effectively track results, and execute on the marketing plan
- Provide day-to-day support for sales development activities, ensuring that inbound and outbound processes are fully in sync
- Maintain a reliable funnel forecast and drive internal communications around expected results
- Align marketing with sales to ensure demand generation campaigns are synchronized with sales strategies and goals
- Build and manage demand generation campaign calendar, communication, and deliverables
Our take
Remote working has become a more permanent trend, resulting in new forms of cyberattack. Yet, most companies lack the resources and diversified skills to find hidden vulnerabilities before attackers do. Bugcrowd is setting out to fix this problem by connecting companies with “white hat hackers” who proactively search for vulnerabilities in a company’s system.
As the leading provider of crowdsourced cybersecurity solutions, the company’s ethical hackers prevented more than $27 billion in cybercrime between May 2020 - August 2021. The company has a number of high-profile customers, including Etsy, Tesla, Cisco, Pinterest and Twilio.
Bugcrowd has kept up this impressive momentum, raising considerable amounts of funding over the years. The latest influx will empower the company to further scale its platform, fuel innovation and leverage strategic M&A opportunities in the future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Nov 2024
$50m
LATE VC
Feb 2024
$102m
SERIES E
Total funding: $230.7m
Company benefits
- Medical/Dental/Vision Insurance
- 401(k)
- Stock Options
- Flexible Vacation Time
- Mental Health Days
- Pre-tax Commuter Benefits
Company values
- 360 Degree Accountability: Every team member counts. We each take responsibility for our tasks, but we're always ready to pitch in
- Build It Like You Own It: Value isn't just measured in time - it's about making meaningful change. No matter what we’re working on, we take ownership of—and pride in—our projects
- Think Like a Hacker: If it ain’t broke…well, we still take it apart and make it even better! We never settle for “good enough,” and use whatever resources we have to achieve customer goals
- Simple is Strong: We approach every project with the goal of finding the simplest, strongest solution possible. Doing so helps us deliver more resilient, robust and efficient results
- Respect is Key: Everyone deserves to be treated with respect. Whether we’re working with a customer, an ethical hacker or a team member, we always communicate with compassion and respect
- Don't Just be Valuable; Create Value: It’s not enough for us to simply “be valuable.” Instead, we proactively create value for our stakeholders by solving their most urgent challenges in innovative, impactful ways
- Happy Customers: Delighting our customers really matters to us. We always focus on delivering the best possible experience, throughout the platform and in every day-to-day interaction
Company HQ
Northern Waterfront, San Francisco, CA
Articles
Leadership
Casey Ellis
(Founder & Advisor)Former CEO of Bugcrowd. Founder & previous Director of White Label Security. Current member of the CTI League, is on the Advisory Board at Flirtey, a Mentor at CyRise, and Principal at Tall Poppy Group.
Dave Gerry
(CEO)Has been with the company since 2020, as an Advisor then COO before becoming CEO in 2022. They are also a Member of the Forbes Business Development Council and former CRO of NTT Application Security.
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