Marketing Operations Manager, MoeGo
+ Performance bonus
All-in-one software for pet groomers
Be an early applicant
All-in-one software for pet groomers
21-100 employees
Be an early applicant
+ Performance bonus
21-100 employees
Company mission
To uplift the pet industry by empowering every one in the space.
Role
Who you are
- Experience: 5+ years in marketing operations within a B2B SaaS environment
- Technical Proficiency: Strong experience with Salesforce reporting and analytics
- Tech Stack Management: Proven ability to manage and optimize marketing technologies, including customer communication tools, chat platforms, and attribution systems
- Analytical Skills: Demonstrated ability to conduct top-of-funnel analysis, pacing, and reporting to drive data-informed decisions
- Campaign Development: Experience in creating and managing customer journeys through landing pages, forms, and gated content
- Organizational Skills: Excellent project management abilities with a focus on process optimization and efficiency
- Proven experience with Hubspot for CRM and Salesforce as source of truth
- Preferred experience with enrichment tools like Clay or AmpleMarket, sales cadence tools like Outreach, email marketing tools, Chilipiper, Asana for project management
What the job involves
- We are seeking a Marketing Operations Manager to optimize and manage our marketing processes, technology stack, and data analytics within our B2B SaaS environment
- This role is pivotal in ensuring our marketing strategies are data-driven, efficient, and aligned with our business objectives
- You will be responsible for top-of-funnel analysis, reporting from Salesforce, and managing key aspects of our marketing technology infrastructure
- This role is, of course, about optimizing and aligning pacing toward our revenue goals. But more than that, this role is the lynchpin of go-to-market success at MoeGo
- This role will be the source of truth for our assumptions, and the glue that binds each team and function
- This role will have extremely high visibility and executive exposure, as this person will lead weekly pacing meetings and be the source of input data for forecasting and executive alignment across go-to-market teams
- Salesforce Reporting and Analysis: Generate and analyze reports from Salesforce to monitor and optimize top-of-funnel activities, providing insights into lead generation and conversion metrics from top of funnel down
- Marketing Technology Management: Oversee the marketing tech stack, including customer communication platforms, chat systems, and attribution tools, ensuring seamless integration and functionality
- Campaign Management: Design and manage key customer journeys, including the creation and optimization of landing pages, forms, and gated content to enhance lead capture and nurturing. Ensure that our campaign themes and journeys are integrated across platforms, channels and distribution mechanisms, and deliver measurable results. Assist stakeholders in executing campaigns from start to finish, including list management, audience segmentation, attribution tracking, and performance analysis
- Data Analysis and Reporting: Conduct thorough analyses of marketing data to inform strategy, optimize campaign performance. Lead weekly stakeholder alignment meetings and generate regular written pacing reporting
- Strategic Insights: Contribute to planning and forecasting efforts by partnering with marketing, sales, and finance teams to create accurate demand projections, monitor campaign outcomes, and manage marketing budgets. Leverage historical data and performance insights to drive pipeline growth, optimize spending, and ensure alignment with overall revenue targets
- Process Optimization: Identify and implement improvements in marketing processes to increase efficiency and effectiveness across campaigns and channels
Our take
Payments and scheduling software is nothing new in the SaaS world, but companies that can nail a marketable niche in this sector will usually reap rewards. Enter MoeGo, a digital platform geared towards the dog grooming market, serving pet saloons and groomers across the US.
MoeGo incorporates scheduling, marketing, and payment processes into its platform. With the intention to help clients scale their customer base and value, the company's offering is suitable for many styles of business, from mobile grooming to brick and mortar shops.
As people spend more on their pets, there’s big business and growing competition in MoeGo's sector. That said, the company has enjoyed considerable funding that is being used to expand operations and business reach. It’s also currently developing daycare, dog boarding and dog training business solutions to add to its product line.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Mar 2024
$24m
SERIES A
Total funding: $24m
Company HQ
Little Tokyo, Los Angeles, CA
Leadership
Ethan Dong
(CEO)Currently Angle Investor at Veritas Genetics. Previously Board Member at PlusYoou, Head of the US Office at Meitu, and worked in Sales Analysis at Beats by Dr. Dre.
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