Marketing Activation Manager, Evaneos
Evaneos
€40-45k
3-5 days a week in office
Online platform connecting travelers to local agencies
Job no longer available
Online platform connecting travelers to local agencies
101-200 employees
Job no longer available
€40-45k
3-5 days a week in office
101-200 employees
Company mission
From day one, Evaneos exists to create meaningful connections through travel and bring long-term benefits to local communities
Role
Who you are
- Strong communication skills
- A minimum of 5 years experience in marketing project management with multi-stakeholder action plans
- Comme cette job offer, you’re fluent in both French & English pour connecter au quotidien avec nos 15 nationalities :)
- A first experience in a tourism/start-up / scale-up / fast-growing environment is a plus
- Very well-organized
- A real team player with high relational skills
- Creative, think outside the box, and like to test new mechanisms to engage our members
- Data-driven, always challenging your actions based on figures in a test&learn approach
What the job involves
- Within our department, you will be part of the CRM & commercial activation team, which accompanies users in our 6 markets (French, Spanish, Italian, German, Swiss, Dutch) from the inspiration phase to their first travel purchase at Evaneos
- Its objective is to maximize activity, engagement, and lead conversion metrics
- Define the commercial activation plan. In collaboration with the country managers, product, sales, offer, and brand teams, you define at a cross-market level:
- The targeted customer segments,
- The commercial activation strategy to grow the business
- The seasonal action plans on all touchpoints (Site, CRM, Social, Partnerships, Agents community,…)
- The budget to allocate for each plan
- The KPIs to measure the efficiency of the action plan
- Monitor the activation plan:
- Coordinate all involved teams (Offer, Sales, CRM, Social, Acquisition, Brand, B2B, E-merchandising,…)
- Manage other types of content production (webinars, guides, etc.) internally or externally with freelancers (briefing, controlling timing and deliverables)
- Animate webinars for our travelers
- Follow up on the activation results (members acquisition, requests, sales, satisfaction, quality…)
- Suggestion of action plans to react to precise business issues (destinations/segments)
- Newsletters: define the plan with our Campaign Manager and proofread the French wording
- Mentor our e-merchandising & CRM apprentice
Application process
- A first HR call with Marion to break the ice, tell her about you, and dive into Evaneos’ world
- Interview with Mathilde, your future Team Leader to deep dive into your work competencies and the job itself
- Practical case study with the team
- A cultural fit discussion to see if we can all project ourselves together
Our take
Evaneos, founded in 2009, is an online travel platform that directly connects travellers with a carefully curated network of experts across the globe. By partnering with these experienced locals, Evaneos enables travellers to create unique and authentic travel experiences that are tailored to their interests and preferences.
Evaneos boasts an impressive network of over 600 local partners in 160 destinations, making it a go-to platform for travellers seeking a unique travel experience. With a firm commitment to responsible tourism, Evaneos partners exclusively with locals who share its vision of promoting cultural awareness and respect for local communities. This not only ensures that travellers have an unforgettable adventure but also helps to support the economies of the destination they visit in a sustainable and ethical manner.
Evaneos has taken a significant step towards achieving its growth objectives with recent funding rounds. The company is now in a strong position to expand and solidify its presence in key markets across Europe, including France, Spain, Italy, Germany, Switzerland, and the Netherlands. By leveraging the newly acquired capital, Evaneos can continue to provide innovative travel solutions, and offer unparalleled personalised experiences for its customers, cementing its position as a leader in the travel industry.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Chaussée-d'Antin, Paris, France
Leadership
Eric La Bonnardiere
(Co-Founder)Previously worked as a Consultant at Advancy and Capgemini. Also worked as the Assistant to the Director of Isover at Saint-Gobain.
Yvan Wibaux
(Co-Founder)Previously founded Getvega and Viatao. Now works as a Professor at the University of Central Paris and is an Investor and Advisor for multiple companies.
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