Senior Director of Marketing Analytics, Lending Club
$211-245k
Eligible to receive a bonus (which is based on company performance, employee performance and eligible earnings) and equity
More information about location
3 days a week in office
Online personal loans
Be an early applicant
Online personal loans
1001+ employees
Be an early applicant
$211-245k
Eligible to receive a bonus (which is based on company performance, employee performance and eligible earnings) and equity
More information about location
3 days a week in office
1001+ employees
Company mission
To transform the banking system to make credit more affordable and investing more rewarding. Its technology platform enables it to deliver innovative solutions to borrowers and investors.
Role
Who you are
- 12+ years of marketing analytics experience in a highly data-driven, analytical environment; Bachelor’s degree in a quantitative field such as Math, Statistics, Engineering, Operations Research or Economics. Master’s degree highly desired
- Experience in Financial Services preferred. Direct experience with credit products a plus
- Proven leadership skills building and leading high performing organizations
- Strong ability to translate quantitative data into actionable recommendations and to translate business objectives into marketing goals and measurements
- A deep understanding of and extensive background in direct response/acquisition marketing both online and offline
- Able to deliver near-term wins while building towards a larger strategic vision
- Demonstrated top performance in prior roles, with a clear track record of success and increasing levels of responsibility
- Strong leadership ability, with experience of managing and building a team
- Superior analytical and problem-solving skills, with the ability to cut through complexity and turn high-level business requirements into specific analysis projects
- Solid understanding of advanced analytics and familiarity with working with large datasets (statistics, simulation, optimization, etc.)
- Expertise with Excel, SQL, Tableau, Qlikview, SAS, R and Python
What the job involves
- We are seeking a senior leader to join us in the role of Sr Director, Marketing Analytics reporting into the VP of Marketing
- In this role, you will oversee a center of excellence for marketing analytics for all business lines
- The Sr Director, Marketing Analytics is responsible for building a cohesive high performing organization by providing data-driven thought leadership, setting strategic direction and applying analytical acumen across the enterprise
- This role will oversee marketing analytics for all lines of businesses at LC (personal loans, auto refinance, purchase finance, banking products, etc.)
- You will oversee the center of excellence for customer targeting, segmentation, channel/funnel optimization, marketing measurement and test & learn for marketing across all marketing channels and product lines
- This is a high visibility role that that requires partnership with leadership across business lines, product, engineering, risk, and finance
- This is a great opportunity for a analytical leader with demonstrated experience in marketing domain who is excited to build upon the current capabilities
- Own audience targeting and data driven personalization strategies across prospecting, retargeting and re-marketing to directly deliver improvements in marketing performance
- Develop strategies to drive decisions around segmentation, personalization, targeting, algorithmic contact management, attribution and customer lifetime value optimization
- Implement and maintain best-in-class measurement frameworks, tools, and technologies to optimize marketing spend and conversion efforts
- Develop and improve multi-touch attribution models and frameworks to assign credit for traffic and conversions across a variety of Marketing channels and touch points
- Support annual/quarterly planning and manage analytics for the weekly/Monthly performance reporting including MBRs
- Partner closely with the media team, media agency, internal data teams/engineering and measurement partners to align performance goals and optimize marketing investments
- Manage the test & learn engine in marketing, you will drive the testing discipline and expansion/innovation (Obsessed with testing everything!!)
- Inform efficient capital allocation through testing and attribution modeling including media mix modeling
- Comfortable setting clear goals to ensure success
- Form close working relationships with the Marketing Leadership Team and other internal stakeholders. Proactively provide insights and become a trusted advisor
- Create a solid engagement model that drives collaboration across teams to ensure flawless delivery and goal achievement via solid and aligned measurement frameworks
- Work with functions outside of marketing including Credit Risk, Operations and Product to ensure there is one source of truth for marketing data and to improve the end to end customer experience ultimately improving conversion
- Develop, coach, and mentor a high-performing team of analysts to foster innovation, collaboration, and continuous learning
Our take
Lending Club is a digital bank offering personal loans, auto loan refinancing, and debt consolidation to help individuals manage their finances. It provides flexible loan terms and competitive rates for a variety of needs, as well as high-yield saving and cash-back checking accounts, designed to help customers grow their money.
Focusing on digital solutions, Lending Club removes traditional brick-and-mortar branches, passing the savings on to customers through low fees and better rates. Connecting borrowers with investors in a marketplace model and offering fast loan approvals and competitive interest rates. And it's working, as the platform boasts over 5M members.
To bolster this success, the company recently acquired Tally Technologies' intellectual property (IP) in a strategic move to enhance its credit management services. By integrating Tally's technologies, Lending Club is set to strengthen its offerings and further improve customer engagement for a future of growth in the digital banking space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-8% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Apr 2014
$65m
GROWTH EQUITY VC
Nov 2013
$57m
GROWTH EQUITY VC
Total funding: $332m
Company benefits
- Untracked vacation for salaried employees, which means take it when you need it, and generous paid time off for hourly team members
- A hybrid work model that balances in-office and work from home
- Leading health and safety protocols related to COVID, including complimentary at-home testing kits from Cue Health for those coming to the office
- Up to 16 weeks paid leave for new parents, plus a fully paid, phased return-to-work policy for qualified leaves
- Mothers Rooms and hospital-grade pumps in every LC office
- Generous and varied mental health benefits
- Wellness program with cash incentives — earn up to $75 per month for being active
- Paid volunteer time and donation matching
- Onsite gym, locker room, bike room, and fitness classes (depending on location)
- Café with our own in-house barista
- Stocked pantries with healthy snacks and drinks
- Technology-forward and collaborative office spaces
Company HQ
South Beach, San Francisco, CA
Articles
Leadership
Scott Sanborn
(CEO)Previously held leadership positions as the Chief Revenue Officer for publicly traded eHealth Insurance, President of RedEnvelope, Inc., and SVP at the Home Shopping Network. Joined LendingClub in 2010 and has worked as Chief Marketing Officer, Chief Operations Officer, and President before becoming the CEO in 2016.
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