Marketing Specialist, Outreach
Email Marketing
$54-90k
+ Incentive Compensation + Bonus + RSUs
Sales execution platform
Job no longer available
Sales execution platform
1001+ employees
Job no longer available
$54-90k
+ Incentive Compensation + Bonus + RSUs
1001+ employees
Company mission
To change the way companies engage with their customers throughout their lifecycle.
Role
Who you are
- We seek a creative and skilled email marketer to join our marketing team at Outreach
- The ideal candidate will possess a passion for email marketing, and a keen eye for detail
- A bachelor’s degree in marketing, communications or a related field
- 2+ years of experience as an email marketer or a marketing role
- Strong understanding of email marketing best practices, deliverability, GDPR and CAN-SPAM compliance
- Proficiency in Marketo
- Being accustomed to A/B testing,
- Excellent written and verbal communication skills with an analytical mindset to interpret data and derive actionable insights
- Creative thinking and the ability to develop engaging email content
- Strong attention to detail and organizational skills
- Ability to work effectively in a fast-paced and deadline-driven environment
- Preferred skills and qualifications:
- Outstanding copywriting and editing skills to craft engaging email content
- Familiarity with CRM integration systems and customer segmentation
- Understanding of email deliverability and reputation management
- Knowledge of email personalization and dynamic content strategies
- Relevant certification in email marketing or related fields
What the job involves
- As an email marketer, you will develop, implement and optimize email marketing strategies for our company to help reach and connect with our target audience
- This will include email content creation, email scheduling, list segmentation, email delivery and performance analysis to drive conversions and foster strong relationships with our customers, prospects and partners
- You will also study data insights to optimize campaigns, improve engagement and drive measurable results
- Working with the marketing team to develop and execute strategic email marketing plans and strategies
- Identifying target segments, defining campaign goals and determining optimal frequency and timing of sending emails
- Ensuring the accuracy and hygiene of the email database, maintaining opt-in practices and complying with data protection regulations
- Collaborating with cross-functional teams, including design, content and MOps, to align email marketing efforts with broader marketing initiatives
- Develop and execute end-to-end email marketing campaigns, from conceptualization to delivery and analysis
- Create engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals and persuasive calls to action
- Segment and manage email lists, ensuring accurate targeting and personalized communication based on customer demographics, preferences and behavior
- Design visually appealing email templates that are responsive across devices and browsers
- Identifying opportunities for email optimization and implementing A/B testing to analyze performance metrics to optimize campaign effectiveness and engagement rates
- Monitor and study email campaign key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions and ROI
- Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement
Our take
Alongside the longstanding problems of identifying and closing sales, Customer Relationship Management (CRM) has long faced challenges with poorly integrated technology, which has inspired a flurry of companies targeting efficiency in the sector. Outreach is a sales execution platform that enables users to build more pipeline, proactively fix deal risks, and make the best decisions to advance their deals across every moment of the sales cycle.
Outreach is a leader in its category; delivering a comprehensive suite of sales tools, and generating AI-driven insights from a rich set of industry data. The company's focus on AI, which included the development of a ‘knowledge AI assistant’ for salespeople, is what allowed it to get ahead in the market. There are numerous competitors in the space, however Outreach has proved to command investor respect, having achieved Unicorn status in 2020.
Outreach has continued to display good growth, and has become a mission-critical part of the revenue stack for many customers - of which it boasts over 5000 globally. Notable names served by the company include Siemens, Twilio, and zoom.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jun 2021
$200m
SERIES G
Jun 2020
$50m
SERIES F
Total funding: $527.3m
Company benefits
- Dental and vision coverage
- 401(K)
- Parental leave
- Flexible time off
- Work from home opportunities
- Health insurance
Company HQ
Interbay, Seattle, WA
Leadership
Manny Medina
(CEO)Manny was employee number three on Amazon’s AWS team, and led the Microsoft mobile division from launch.
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