Senior Product Marketing Manager, acceldata
Office located in Campbell, CA
Enterprise data observability platform
Open for applications
Enterprise data observability platform
201-500 employees
Open for applications
Office located in Campbell, CA
201-500 employees
Company mission
Acceldata is on a mission to empower data teams to build and operate great data products.
Role
Who you are
- Experience: 5+ years in product marketing, preferably in the data or SaaS industry
- Educational Background: BS in Computer Science, Computer Engineering, or a related field; MBA preferred
- Balanced Business and Technical Acumen: Strong understanding of data observability, data management, analytics, AI, and data engineering, with the ability to translate complex technical concepts into clear, compelling messaging for diverse audiences
- Customer Focused: Demonstrated ability to understand and address customer needs and pain points
- Excellent Communicator: Strong storytelling and communication skills, with the ability to craft compelling narratives
- Creative and Innovative: Proven ability to develop unique marketing strategies that differentiate products in the market
- Data-Driven and Strategic Thinker: Strong analytical skills with experience in using data to inform decisions, conduct market research, perform competitive analysis, and measure marketing success. Skilled in problem-solving and strategic planning
- Collaborative: Experience working closely with sales, product, and marketing teams to ensure alignment and drive cohesive strategies
- Adaptable and Resilient: Ability to thrive in a fast-paced environment and adapt to changing market conditions and customer feedback
- Leadership and Influence: Ability to drive initiatives and collaborate effectively across teams without direct authority
What the job involves
- As a Senior Product Marketing Manager for Enterprise Data Observability at Acceldata, you will play a pivotal role in shaping and executing our product marketing strategy.
- This is an individual contributor role, perfect for a seasoned professional who is passionate about the intersection of data, technology, and marketing.
- You will be responsible for driving product positioning, messaging, and go-to-market strategies that resonate with our target personas across enterprise and large enterprise segments
- Product Positioning and Messaging: Develop compelling product positioning and messaging that differentiates Acceldata All-in-One Enterprise Data Observability Platform in the market. Ensure alignment with customer pain points, competitive differentiation, and key value propositions
- Go-to-Market Strategy: Define and execute go-to-market strategies for new product launches and feature updates, working closely with cross-functional teams including Product Management, Sales, Customer Success, and Marketing
- Sales Enablement: Create impactful sales enablement materials, including presentations, battle cards, product demos, and training sessions, to empower our sales team to effectively communicate the value of Acceldata’s solutions
- Market Research and Competitive Analysis: Conduct ongoing market research and competitive analysis to stay informed of industry trends, market dynamics, and competitor activities. Leverage insights to inform product development and marketing strategies
- Content Development: Develop a variety of content assets, such as white papers, case studies, blog posts, webinars, and videos, that articulate the value of Acceldata’s products to target personas, including data engineers, data analysts, data scientists, and data executives
- Customer Advocacy: Build and nurture relationships with key customers to generate compelling testimonials, case studies, and success stories that highlight the benefits and impact of Acceldata’s solutions
- Performance Metrics: Track and analyze the performance of product marketing initiatives, using data-driven insights to continuously refine strategies and achieve business goals
Our take
For enterprises, data capture is increasing at a rapid rate, but visibility into this data is still surprisingly low. Acceldata enables businesses to monitor their data across a range of environments, exposing interactions between data sets and optimizing databases to increase performance and reliability while lowering costs.
Acceldata was founded by veterans of Zalando, InMobi ,and Hortonworks, which allowed it to both identify and address key data pain points facing enterprises today. The platform leverages AI and machine learning to help its clients "win in the data economy" by reducing performance incidents, improving productivity, and lowering spend on infrastructure.
Data observability platforms are becoming increasingly prevalent, and Acceldata's main challenge will be competing with companies like Datafold and Monte Carlo. Despite this, Acceldata has displayed promising growth, and carved itself a space in the burgeoning market. Recent funding will be used to increase awareness for data observability, and in turn capture more data-driven companies as clients.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Oct 2023
$10m
SERIES C
Feb 2023
$50m
SERIES C
Total funding: $105.6m
Company benefits
- Flexible work schedule
- Modern equipment
- Uber transport facilities
- Free lunch
- Performance-based bonuses
- ESOPs
- Free access to INR 50k+ of Udemy courses
- Opportunity to make an immediate impact on mission-critical projects
Company HQ
Pruneyard / Dry Creek, Campbell, CA
Articles
Leadership
Rohit Choudhary
(CEO)Previously worked as Engineering Leader at InMobiIn, and was Senior Engineering Manager at [24]7 iLabs. Then served as Director of Engineering at Hortonworks.
Raghu Mitra Kandikonda
(Director of Engineering)Worked as a Systems Analyst at Subex. Currently works as a Staff Software Engineer at Citrix and Hortonworks.
Ashwin Rajeeva
(CTO)Previously co-founded muHive Technologies, and worked as a Delivery Lead at Zalando. Was also an Architect at Hortonworks.
Gaurav Nagar
(Senior Architect)Former Senior Software Engineer at Hortonworks, and former Senior Member Of Technical Staff at [24]7.
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