Brand and Campaign Manager, Experian

Salary not provided

Plus discretionary bonus plan and sharesave scheme

Mid and Senior level

London

1-2 days a week in office (Victoria Street, London)

Free credit check, score, and report

Be an early applicant

Free credit check, score, and report

1001+ employees

B2CB2BFinancial Services

Be an early applicant

Salary not provided

Plus discretionary bonus plan and sharesave scheme

Mid and Senior level

London

1-2 days a week in office (Victoria Street, London)

1001+ employees

B2CB2BFinancial Services

Company mission

We’re focused on a clear purpose — to create a better tomorrow for consumers, for businesses, for our communities and for our people. It's our mission to improve financial inclusion. By improving access to financial services, we empower people to unlock opportunities and transform their lives.

Job

Company

Role

Who you are

Proven track record in brand and campaign management within consumer-facing businesses
Hands-on experience managing creative and media agencies
Strong knowledge of video channels (TV, YouTube, BVOD, social), audio (radio, podcasts), outdoor, and media partnerships
Strategic outlook with the ability to translate insights into impactful campaigns
Strong understanding of media planning principles and performance optimization
Data-driven with experience in campaign measurement and reporting. and knowledge of brand tracking, econometrics, or marketing effectiveness frameworks
Familiarity with digital marketing tools, analytics platforms, and new media trends
Experience in financial services or a regulated industry

What the job involves

We're looking for a Brand and Campaigns Marketing Manager who will lead the development and execution of brand and campaign strategies that drive awareness, engagement, and growth
Reporting into the Head of Brand and Campaigns, you will be at the intersection of creativity and performance, work with agencies, media partners and in-house teams and make big ideas work across multiple channels
You will develop new and compelling ways to sell the Experian brand to consumers
Utilise a mix of agency and in-house resource and manage relationships to produce effective messaging that could be used across all and any channel where our target audience might be
Drive innovation in creative and media approaches to keep Experian ahead of the curve
You will use a mix of traditional and innovative routes to get the Experian message in front of the consumer wherever it will be most effective
Develop the media plan with our media agency, the media owner, or even a content creator
Define KPIs and measurement frameworks for all brand and campaign activity
Monitor performance, improve in-flight campaigns, and deliver actionable insights to stakeholders
Partner with Product Marketing to develop go-to-market (GTM) plans for new product launches. Work with the Insight and product teams to understand what makes our target audience tick and uncover compelling proof points to inform creative and messaging
Ensure all brand and campaign activity is integrated across touchpoints including digital, CRM, social, and offline channels

Salary benchmarks

Our take

Experian is one of the world's leading data and technology companies, best known for helping people and businesses understand and improve their credit. With free credit reports and tools that let users boost their score using everyday bills, Experian is making managing money a whole lot easier.

It's a powerhouse of a company too, operating in 32 countries and boasting an employee count of over 24,000. And its reach stretches across industries, helping lenders make fairer decisions, supporting healthcare teams in preventing fraud, and guiding businesses to use data more intelligently. It's a trusted name at the very heart of how the world uses data to make smarter financial decisions.

It's also investing in new technologies and ideas to make finance even fairer and faster. As data becomes more important in our digital lives, Experian's focus on innovation and transparency will surely keep helping people take control of their financial stories.

Steph

Company Specialist at Welcome to the Jungle

Insights

Glassdoor (3.8)

Trustpilot (3.5)

Company

Company benefits

Hybrid working
Flexible working
Discretionary bonus
Pension
Bupa Healthcare
Sharesave Scheme
25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave
Discounted gym membership
Discounted dental cover

Company values

Working with integrity - We know that trust isn’t given, it’s earned. We’re committed to working with integrity and operating responsibly in every facet of our business. At Experian, that means treating our data, our people and our environment with respect.
Treating data with respect - We handle the data of 1.3 billion people and 166 million businesses worldwide, so it’s essential to our business that we maintain their trust. Ensuring that we collect, store and manage data safely and responsibly is fundamental to our success.
Investing in our community - We’re committed to investing our time, resources and partnerships to create a better tomorrow for our community.
Unlocking the power of data - Data has the power to transform lives for the better, so we're leveraging new technologies and innovative products to do just that.

Company HQ

Nottingham, UK

Articles

Affirm to Report All Pay-Over-Time Loans to TransUnion

Kelley Blue Book, Experian Team Up to Bring Buyers Better Vehicle History Reports

Leadership

Brian Cassin

(CEO)

Previously the Chief Financial Officer of Experian and, before that, Managing Director at Greenhill & Co., Brian served for nine years as a non-executive director of J Sainsbury plc. He has also held various senior roles at Baring Brothers International and the London Stock Exchange.

Share this job

View 38 more jobs at Experian