CRM & Lifecycle Marketing Manager, Step
+ Stock Options
Mobile banking that helps build credit
Be an early applicant
Mobile banking that helps build credit
201-500 employees
Be an early applicant
+ Stock Options
201-500 employees
Company mission
To create a bank that gives users the tools to become smarter with their money and reward them along their financial journey.
Role
Who you are
- 3-5 years of experience in consumer (B2C) lifecycle and CRM marketing, preferably with a mobile app, technology, or start-up experience
- Analytical and experimental mindset can use and leverage data and insights to brainstorm ideas, make decisions and drive growth
- Experience with marketing automation tools such as Braze
- Excited about building things from the ground up and implementing programs from start-to-finish
- Curiosity and hunger for solving difficult problems
- Thrives in a self-starter fast-paced environment, able to work autonomously
- Team-oriented mindset and the ability to work with a wide range of individuals
- Experience with HTML preferred, but not necessary
What the job involves
- As Step’s CRM & LIfecycle Marketing Manager, you will be a founding team member and own the customer journey, helping build and grow new engagement touchpoints to set the next generation up for financial success.
- Starting day one, you’ll immerse yourself in all things Gen Z and their journey through our product.
- You’ll partner with our Product Marketing, Content and Performance Marketing teams to brainstorm and build new lifecycle journeys to empower teens to take on their financial independence
- As you build out Step’s CRM platform and lifecycle touchpoints, you’ll analyze and dive deep into the data. You’ll identify new opportunities to experiment and optimize the customer experience.
- You’ll dig into new trends in the customer journey and help inform product decisions and creative direction. You’ll support product launches and brand campaigns, to educate and empower teens on their financial journey
- Develop a best-in-class lifecycle and CRM strategy to personalize tactics across channels and audience segments
- Own the day-to-day execution of email, in-app and push campaigns including writing, building, scheduling, testing and reporting
- Identify new CRM trends, implement best practices and build processes to enable continuous experimentation and iteration
- Leverage consumer insights and analyses to develop new hypotheses and experiments
- Understand our target audience, build out segmentation and identify new opportunities for improvement in the customer journey
- Manage external CRM agency partners
- Be a voracious consumer of Gen Z culture and highlight trends that can help inform new and creative marketing and product ideas
Our take
Thanks to an increasingly mobile-native and plugged-in younger demographic, fintechs have a new market to play for: teens and young adults. It’s led to fierce competition, but Step is one of the players leading the pack.
Step’s offering is a fee-free, interest-free visa card, with instant payments and easy account management that is optionally controlled by a parent (or sponsor). The idea is to offer a relatively low-risk sandbox in which young people can build up financial literacy along with a good credit score, whilst enjoying the benefits of digital banking.
The well-funded teen banking service Copper is hot on Step’s heels, however, with both racing to add high-demand stock and crypto investments to their offerings. Onu and Acorns also offer investment opportunities for younger users, and Greenlight has carved out a strong (albeit more traditional) niche focusing on account security.
Some savvy TikTok marketing by Step, along with flashy backing from celebrity investors, has helped it rapidly onboard over 3M users and cultivate strong name-brand recognition among its social network-native demographic. Much depends on how fast it can bring new features to market, but with unprecedented funding awarded to Step in 2022, it is well-equipped to do so through a scale-up of its product infrastructure.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Apr 2021
$100m
SERIES C
Dec 2020
$50m
SERIES B
Total funding: $176.3m
Company benefits
- Competitive Medical, Dental, Mental Health & Wellbeing benefits
- 12 weeks paid parental leave, baby bonus to support unexpected expenses and flexible return to work
- 401k Retirement Plan
- Annual Professional Development Reimbursement Program
- Flexible Work From Home and Time Off Policy
- Stock Options
Company HQ
Ventura, Palo Alto, CA
Leadership
CJ MacDonald
(Co-Founder & CEO)Originally worked in Senior Sales and Business Development roles at Synapse, LiveOps, and Luminate, the latter of which was acquired by Yahoo. Subsequently co-founded Gyft, ultimately acquired by First Data.
Alexey Kalinichenko
(Co-Founder & CTO)Previously a Software Engineer at Microsoft and Google, before moving into a Senior Engineer role at Square. Left to serve as CTO for Token.
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