Senior Manager of Lifecycle Marketing, Wpromote
$78-95k
More information about location
Digital marketing firm specializing in customer acquisition
Posted today
Digital marketing firm specializing in customer acquisition
501-1000 employees
Posted today
$78-95k
More information about location
501-1000 employees
Company mission
To drive transformational growth for brands who Think Like A Challenger.
Role
Who you are
- The ideal candidate has a strong foundation in lifecycle marketing, customer journey optimization, campaign execution, and analytics
- This role is ideal for someone who enjoys balancing strategy and hands-on execution, thrives in a client-facing environment, and is passionate about using data to improve customer experiences and business outcomes
- 4+ years of experience in lifecycle marketing, CRM, retention marketing, email marketing, or marketing automation using platforms such as SFMC, Pardot, Marketo, Klaviyo, Attentive, Braze, etc
- Experience executing and optimizing lifecycle marketing programs across multiple stages of the customer journey
- Strong understanding of customer segmentation, personalization, retention, and loyalty strategies
- Excellent verbal and written communication skills with a proactive mindset
- Experience contributing to lifecycle marketing programs that drive engagement, retention, and revenue growth
- Experience managing client relationships and presenting campaign performance and recommendations
- Experience with web analytics (GA4, etc) and setting up UTM tracking
- Ability to hit the ground running and pick up new skills
What the job involves
- We're looking for a strategic, data-driven Senior Manager, Email & Lifecycle Marketing to manage and grow lifecycle marketing programs for a portfolio of clients
- Reporting to the Director, Email & Lifecycle Marketing, you'll help clients engage and retain customers through email, SMS, push notifications, loyalty, and other owned marketing channels
- You'll work closely with clients and internal teams to develop, launch, and optimize lifecycle programs that drive engagement, retention, and revenue growth
- At Wpromote, we believe that great work is only possible with great people
- Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below
- As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing
- Managing lifecycle marketing programs across a portfolio of mid-market and enterprise clients
- Supporting the development and execution of customer journey strategies focused on acquisition, engagement, retention, and reactivation
- Serving as a strategic partner to client stakeholders by providing recommendations informed by performance data and lifecycle best practices
- Leading regular reporting, campaign reviews, and performance discussions with clients
- Identifying opportunities to improve lifecycle performance through segmentation, automation, personalization, and testing
- Designing and optimizing lifecycle programs across email, SMS, push notifications, loyalty, direct mail, and emerging channels
- Building scalable segmentation, personalization, and automation strategies
- Building and optimizing automated lifecycle campaigns, including welcome, nurture, cart abandonment, post-purchase, win-back programs, and more
- Supporting clients in expanding and optimizing their lifecycle marketing and automation programs
- Ensuring best practices in deliverability, compliance, consent management, and data governance
- Developing and executing testing plans across messaging, creative, audience segments, and campaign cadence
- Monitoring campaign performance and identifying optimization opportunities
- Creating recurring reports and presenting key insights and recommendations to clients
- Tracking lifecycle KPIs, including engagement, conversion, retention, and revenue
- Monitoring deliverability and account reputation in-line with CAN-SPAM & GDPR
- Leveraging AI capabilities to streamline processes and develop new strategic ideas
- Working hands-on in ESP platforms such as Klaviyo, Attentive, Hubspot, SFMC, or others (we’re platform agnostic)
- Partnering with analytics, engineering, paid media, and data teams to improve audience targeting, journey orchestration, and measurement
Our take
Digital marketing campaigns are essential for scaling a business and acquiring new customers. Modern campaigns favour the use of proprietary data, but the siloed nature of existing marketing firms presents limitations, with strategies focusing too heavily on blindly meeting KPIs as opposed to providing accurate and optimised data insights.
Wpromote provides digital marketing services specializing in customer acquisition; aiming to provide holistic, customer-centric, omnichannel campaigns that maximize the efficacy of proprietary data. This is achieved through the platform Polaris, which features predictive modeling and other data analysis tools to extract actionable insights from otherwise siloed, inaccurate and inefficient data.
Whilst the company faces competition from digital marketing firms focused on future-proofing proprietary data, the company has a uniquely transparent approach in identifying the inefficiencies of its competitors and promising to solve them. Wpromote has made strategic acquisitions and been recognised as an innovator in the space, as well as gathering investment that it is using to accelerate growth and expand its offerings.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Company benefits
- Unlimited PTO
- Half-day Fridays every Friday
- 3 different medical plans to suit your needs, including a plan under $10 per month, as well as dental, vision, disability, and life insurance
- 401(k) with company matching
- Free, confidential Employee Assistance Program
- Free weekly virtual workout classes
- 100% paid parental leave policy for birth, adoption, and foster placement
- Medical and dependent care FSAs
- Wprotege mentorship program
- LinkedIn learning and access to internal training and development
- Organizational transparency - our c-suite and senior leadership are easily accessible to all employees, they share business updates, and recognize top employees through a monthly all-hands and a weekly CEO message
- Virtual experiences, from Slack cooking challenges to trivia tournaments and employee awards
Company HQ
El Segundo, CA
Leadership
Michael Mothner
(Founder & Board Member)Co-founder of CouponPal from 2010 to 2013. Co-founder of ScanDigital.com from 2007 to 2015.
Andrea Bendzick
(CEO)Previously CEO and President at Astreya, where they were also COO and CFO in prior years. Also worked at NTT Data Americas as CFO and SVP of Global Operations and Transformation.
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