Customer Stories Lead, Miro
$169.6-212k
Offers equity
2-5 days a week in office
Visual workspace for innovation.
Open for applications
Visual workspace for innovation.
1001+ employees
Open for applications
$169.6-212k
Offers equity
2-5 days a week in office
1001+ employees
Company mission
To empower teams to create the next big thing.
Role
Who you are
- 8+ years of B2B marketing experience with at least 5 years focused on customer marketing, advocacy, or related functions
- Proven track record building and scaling customer advocacy programs that deliver measurable business results while creating genuine value for participants and structured advocate experiences including speaking opportunities, advisory boards, exclusive events, and other engagement channels
- Ability to build strong, authentic relationships with customer advocates, enterprise leaders, and executive stakeholders
- Experience developing customer stories across multiple formats (video, written, social, etc.) with demonstrable ability to extract compelling narratives
- Strategic mindset with the ability to align customer marketing initiatives with broader business and campaign objectives
- Strong storytelling abilities and exceptional writing skills
- Ability to influence and collaborate across sales, customer success, product, and marketing teams
- Strong project management skills with experience managing complex, multi-stakeholder initiatives
- Experience developing frameworks to measure the impact and ROI of customer marketing programs
- Background in SaaS or technology marketing preferred
- Experience with community-led marketing approaches is a plus
- Be an entrepreneur at heart: you are a self-starter and independent thinker!
- Communicate clearly cross-functionally and manage up effectively
- A growth mindset with empathy and patience towards internal and external partners
What the job involves
- We're looking for an experienced customer marketer who will establish and scale Miro's customer advocacy strategy
- In this role, you'll build a world-class customer marketing program that generates compelling stories from our most successful customers—with particular focus on industry leaders across segments that showcase how Miro helps them succeed
- You'll work closely with our sales, customer success, community, and product marketing teams to identify, develop, and amplify customer stories across multiple tiers of engagement
- From high-production videos to written testimonials and quick-turn content, you'll create an engine that consistently delivers compelling narratives aligned with our strategic campaigns and product priorities
- Critically, you'll design a holistic advocate experience that creates meaningful, ongoing value for participating customers—building lasting partnerships with our most vocal supporters
- You'll develop a structured advocate program that provides multiple engagement opportunities tailored to customers' interests, whether that's speaking at Canvas (our flagship event), participating in our Customer Advisory Board, gaining early access to product features, or receiving recognition among their peers
- Your success will be measured by the growth of our customer advocacy program, the quality and impact of customer stories produced, advocate satisfaction and retention, and the influence these relationships have on our sales pipeline and customer adoption
- This is a strategic leadership role that will significantly impact how we tell Miro's story in the market
- Develop and execute a comprehensive customer marketing strategy that aligns with Miro's business objectives and campaign priorities
- Design and implement a holistic customer advocacy program that creates ongoing value for participants through multiple engagement channels
- Create meaningful advocate experiences, including speaking opportunities at Miro events, CAB participation, exclusive networking opportunities, and recognition programs
- Build a scalable, multi-tiered content approach that maximizes the value of each customer relationship (videos, written stories, quick testimonials, templates), reducing lead time and maintaining quality
- Partner with sales leadership, customer success, and community teams to source potential customer advocates and manage the pipeline of stories
- Collaborate with product marketing, campaign leads, and channel owners to ensure customer stories showcase the right use cases, product capabilities, and are positioned to reach the right audiences on each channel
- Work cross-functionally with creative teams and agencies to produce high-quality content that meets brand standards
- Develop frameworks to measure and report on the impact of customer marketing initiatives (consumption metrics, influence on pipeline, advocate satisfaction, etc.)
- Build and lead a team of customer marketing professionals as the function grows
Our take
Millions of employees worldwide have moved to remote working, but existing tools are holding back the potential for collaboration. Tools such as Zoom and Microsoft Teams already provide remote communication platforms to millions of users, but they generally compromise on features required to emulate the team collaboration experience.
Miro has created a platform that provides enterprise tools such as collaborative whiteboards and mind-map software into an accessible and integrated service. As opposed to providing an 'all-in-one' add on, Miro allows businesses to customize and integrate the tools and resources within their individual platform to cater to the team's specific requirements.
Miro’s initial strategy of offering free and discounted subscriptions and then moving to paid models has paid off. The platform currently has over 35 million users and is trusted by enterprises such as VMware, Zendesk and Frog. As part of its ongoing battle with Zoom, Miro acquired video-chat startup Around in 2022, to remain competitive in the market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2022
$400m
SERIES C
Apr 2020
$50m
SERIES B
Total funding: $476.8m
Company benefits
- Excellent Medical, Dental + Vision health benefits
- 401k matching + Stock options
- Free lunches + Office snacks
- Be a part of a culture of learning that will take your professional growth to another level with collaborative + thoughtful team members
- Distributed team across offices globally
Company HQ
The East Cut, San Francisco, CA
Leadership
Andrey Khusid
(CEO)Prior to Miro, they founded Vitamin Group specialising in digital technologies and multimedia projects.
Oleg Shardin
(Board Member)They have a Master's degree in Strategic Management. They founded the Vitamin Group in 2005 prior to founding Miro. Initially served as COO for Miro.
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