Growth Marketing Manager, Hightouch
Earned Media
$130-170k
Data solution for syncing customer data to business tools
Open for applications
Data solution for syncing customer data to business tools
201-500 employees
Open for applications
$130-170k
201-500 employees
Company mission
To empower everyone to take action on their data.
Role
Who you are
- 4+ years of experience of experience growing marketing channels and/or audiences
- Proven track record of being able to grow owned audiences and/or followerships on any channel (Email, YouTube, Socials, Communities, etc)
- Process-oriented and data-driven approach to running channels and measuring their results
- Demonstrable ability to create content and programs that are both interesting and accurate
- Demonstrated skills as an opinionated contributor to copywriting and design for both marketing materials and product
- Excitement around taking full ownership and accountability of their work and results
- Excellent communicator at both the tactical and executive level
- High sense of urgency for company-level outcomes
What the job involves
- As our Organic Growth Marketing Manager, you will own all aspects of growing the business through new programs, channels, funnels, and communities
- You will immediately lead all customer and prospect messaging, owned audience building, and social audience engagement and growth
- You will be close partners with our demand generation, product marketing, design, and analytics teams as well as working directly with our executive team regularly
- This is a role where you will drive the roadmap and strategy to accomplish audience and business growth in any way you see fit and are able to
- Autonomy and ownership of outcomes are imperative
- Build integrated programs to grow a loyal and engaged owned email audience
- Create a holistic social strategy to grow the company brand following as well as key internal influencer followings
- Launch and incubate net new organic growth marketing channels
- Create scientific measurement strategies to understand the investment needed to scale programs quickly
- Identify other areas for awareness and demand generation growth via content marketing, customer marketing, and activation of our existing user base
- Work with demand generation teams to accelerate your programs
- Work with product marketing teams to increase amplification of product and thought leadership launches
- Work with founders to elevate their influential brands across owned channels
Our take
The use of data integration software involves combining data from different sources to provide users with a unified view. Due to the growing need to combine several heterogeneous data sources, along with the rise of cloud computing, demand for effective data integration tools and services has been increasing.
While Fivetran is one of the most prominent platforms companies use to “extract, transform, and load” data into its warehouse, Hightouch does the opposite of that, what has become known as “reverse ETL.” For example, a company could use Fivetran to get the data into its warehouse and then use Hightouch to get the data from the warehouse and into Salesforce.
Hightouch serves a diverse range of clients, from B2B giants like Kong, Plaid, and Mattermost to B2C leaders like Nando's and Autotrader. With recent acquisitions including the product-led sales automation startup Workbase and the knowledge management startup Whatis, alongside an expanded partnership with Snowflake, Highlight continues to enhance its capabilities and provide seamless data activation for its growing customer base.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jul 2023
$38m
LATE VC
Nov 2021
$40m
SERIES B
Total funding: $92.2m
Company benefits
- Hub & Remote friendly: Join our global team, either remotely or in one of our four in-person hubs. For those near a hub, enjoy complimentary lunches on Tuesdays and Thursdays
- Flexible PTO: Downtime is just as important as on time and your teammates will support you while you relax and recharge
- Wellness: We offer wellness days each quarter
- Core benefits: For full-time US-based employees, we cover all health benefit premiums, 80% for dependents, and life insurance
- Parental leave: We value and support the family planning process. We provide up to 16 weeks for parents
- Professional development: We support employees for all learning resources needed to grow in their role (classes, books, conferences, etc)
- Connectivity: We offer a $50 per month cell-phone or wifi connectivity stipend to all employees
- Commuter: Commuter benefits of $50 are offered to both employees who come into the offices and to remote workers working outside of their home
Company values
- Forever hungry: We are hungry and ambitious. We celebrate our accomplishments, but we’re never fully satisfied. We’re always figuring out how to collectively push ourselves further and do more. If we think we can grow the company 5x this year, the first question should be “why not 10x?"
- Kindness: We want to create an environment where people feel actively welcomed, encouraged, and supported. People who aren’t kind aren’t tolerated— it’s just not worth it. We intrinsically believe in a deeper kindness as a core value, aside from its obvious benefits to the business
- Efficient execution: Speed matters. We don’t have time for endless deliberation– most decisions are two-way doors. Move fast, adapt quickly. We take inspiration from others and don’t innovate where we don’t need to. We communicate clearly because time is precious. We parallelize to the greatest extent possible
- Compassion: We listen to everyone and try to put ourselves in their shoes, regardless of our initial reaction to what they say. This applies to everyone– customers, prospects, partners, peers, etc
- Impact driven: Everyone should be intrinsically motivated by business impact. We minimize distractions and prioritize our time based on what’s actually impactful to the business. We value people at all levels based on their impact above anything else
- Raising the bar: We have high expectations for performance and believe in having exceptional talent in every position. We understand the value of great people. We look deeper than credentials, prioritize slope over y-intercept, and put in the hard work to find those that truly raise the bar
- Humility: We are humble. Listening is mission critical— we are open to others’ perspectives and ideas. No work is beneath us. We also believe that humility leads to foresight. If we are not grounded and open minded, we blind ourselves from key opportunities and risks in every aspect of business
Company HQ
Mission District, San Francisco, CA
Articles
Leadership
Tejas Manohar
(Co-Founder)A Software Engineer with experience in lead roles at Lottery.com and Segment. Co-founded Hightouch in 2019.
Josh Curl
(Co-Founder & CTO)Significant Software Engineering experience at Rancher Labs and Segment. Co-founded Deviceplane in 2019 before co-founding Hightouch.
Kashish Gupta
(Co-Founder)Experience as a Product Manager for LYNK in 2016. Founded Mama's Cookin' in 2015 before co-founding Hightouch in 2019.
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