Principal Web Engineer, Supermetrics
Marketing
+ Equity
Data integration platform
Be an early applicant
Data integration platform
501-1000 employees
Be an early applicant
+ Equity
501-1000 employees
Company mission
To make data analysis simpler, more productive and more connected.
Role
Who you are
- 12+ years of web development experience, with 5+ years at senior/principal level in B2B SaaS
- Deep expertise with Astro.js and Sanity (or Next.js + demonstrable Sanity depth)
- Proven track record leading major website projects with strategic and organisational implications
- Strong experience with A/B testing architecture, technical SEO, headless CMS, and the analytics/tracking layer
- Ability to communicate technical trade-offs clearly to non-technical stakeholders
- Practical, daily use of AI development tools (Cursor, Copilot, Claude, etc.)
What the job involves
- Our website is our most important marketing asset — where pipeline starts, brand perception forms, and every paid dollar lands. We're looking for a Principal-level engineer who can own the technical strategy for it, end to end
- You'll make architectural decisions, set engineering standards, manage external partners, and shape how the organisation thinks about digital experience as a growth lever. You'll get your hands dirty in code when it's high-stakes or foundational — but your primary value is judgment, strategic ownership, and accountability for outcomes
- The stack: Astro.js, TypeScript, Sanity (headless CMS), HubSpot, GTM, Google Analytics, Zendesk
- End-to-end technical strategy for the marketing website — platform, architecture, and performance
- Website builds and redesigns from requirements through launch
- Conversion optimisation and experimentation infrastructure — enabling the growth team to move fast
- The website data layer — event architecture and tracking standards that feed broader BI
- Content infrastructure in Sanity — content models, reusable blocks, and COPE pipelines
- AI strategy for the site — evaluating where personalisation, dynamic content, and intelligent search can move the needle
- External partner management and build-vs-buy decisions
Our take
Helsinki-based Supermetrics is a data integration platform making it easy for marketers and business intelligence teams to analyse data from popular ad platforms such as Facebook, Google and Twitter and integrate them into their preferred analytics and data warehouse platforms.
Despite competition from companies such as Fivetran and Adverity, the company boasts an impressive client list, including Nestlé, Warner Bros., and L’Oréal. This is owed to its variety of products, such as Supermetrics for Google Sheets, Excel, and BigQuery.
Supermetrics' success is product-led, and due to the increase in demand for its offerings, the company witnessed a growth of 40% YoY in 2022. Going forward, the company is focused on continuing its strong growth path and hopes to at least double its turnover. It's also emphasising its presence in the US market as important and expects to grow fast.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (2 rounds)
Aug 2020
$47.1m
SERIES B
Nov 2017
$4.2m
SERIES A
Total funding: $51.3m
Company benefits
- Health and wellness: We cover your healthcare costs, and you'll get a wellness allowance for things like sports, massage, and meditation.
- Equity & bonuses: All full-time Supermetrics employees are owners through equity. Everyone is also part of a personal bonus or commission plan.
- Flexible remote work: Enjoy working flexibly from home and in productive and uplifting office environments. Fully remote employees get a stipend to upgrade their home office.
- Generous paid time off: We take recharging from work seriously and encourage you to take all your leave. Paid parental leave is part of the package, too, of course.
- Personal learning stipend: We offer a personal learning budget to boost your professional growth.
- Excellent equipment: You’ll get a laptop, a phone with a plan, noise-canceling headphones, plus the ergonomic equipment you need for your work. And your wifi is on us, too.
- Stellar team events: We're known for our amazing team events, parties, and offsites. We also happily support employee-organized activities that bring teammates together.
Company HQ
Kluuvi, Helsinki, Uusimaa
Leadership
Mikael Thuneberg
(Co-Founder & Chairman of the Board)Experienced Researcher, having previously worked at 15/30 Research, Sulake, and T-Media. Also the founder and CEO of Automate Analytics.
Salary benchmarks
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