Director of Growth Marketing, Strava
Retention
Social network for tracking run and cycle routes
Job no longer available
Social network for tracking run and cycle routes
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To create the most committed, close, and engaged athlete community on the internet.
Role
Who you are
- 10+ years in growth or marketing, at least 3-5 years on Retention, CRM, or Lifecycle teams
- Experience leading high-performance teams, mentoring talent, and defining long-term career competencies for Growth teams
- Deep understanding of CRM systems and best practices, including segmentation, automation, and owned communications platforms (Iterable experience a major plus)
- Highly analytical with deep, intuitive knowledge of metrics, funnel optimization, measurement and attribution, and experimentation — to fuel continuous learning and optimization, and socialization of said learnings
- Readiness to operate in ambiguous roles that you can help refine over time to streamline partnerships across inter-functional and cross-functional teams like Product, Analytics, Brand & PMM, Engineering, UXR, and more
- Eagerness to take ownership of unrefined processes that you’ll help refine over time
- Tech marketing experience strongly preferred; fitness industry experience a plus, but not at all required
What the job involves
- Leading a direct team of data-driven marketers, you’ll help educate and motivate our community by amplifying their on and off-platform Strava experiences through owned communications (Email, Push, In-Feed, etc.) and lifecycle journeying
- Be responsible for developing and implementing lifecycle marketing strategies across the funnel that’ll help fuel, accelerate, and restart our customer growth loops — collaborating across Marketing, Product, Engineering, Insights, and more to drive major business impact, together
- As an owner/operator-styled leader, you’ll balance the macros and micros of the role, from building a team vision and lifecycle marketing roadmap to partnering with and influencing your direct team and cross-functional partners on implementing it
- Be a connector — of dots, of people, of insights, of user journeys — who can cultivate and champion a culture of curiosity and partnership
- Lifecycle Vision: Set the overall insights-led Retention and lifecycle vision, defining critical short-and long-term priorities to enhance our program, driving us toward that vision and expanding its impact on an ongoing basis
- Personalization: Partner with ML to help drive our lifecycle and comms personalization agenda forward, influencing improvements across our tech stack to enable testing and ensure maximal impact on our engagement and re-engagement channels
- Experimentation: Build and grow a high-velocity testing framework in partnership with Engineering & Analytics aimed at constantly increasing testing throughput and reducing ship-time production, and partner with Product, Acquisition, and more to construct omni-channel testing that drives incremental revenue
- Lifecycle Triggers & Comms: Unlock the needs of our core stack in partnership with Product and MarTech, and deeply understand our customers to drive customized comms based on scalable triggers
- Creative & Messaging: Partner with Product Marketing and Design to develop scalable and qualitative insights-backed creatives to be deployed across our owned communications channels
- Funnel Optimization: Collaborate across the funnel and across the organization to meet the metric moments of each lifecycle — e.g. Growth Product to improve Activation post-download and Subscriber engagement post-conversion
- Mentorship: Lead, mentor, and grow a team of high-performance Retention Marketers, fostering a culture of customer-centricity, curiosity, and experimentation
- Being the Ultimate Player-Coach: Setting the larger vision and strategy for the team as beautifully as you can get into the weeds of a CRM platform to support the development of the teams’ technical skill sets
- Collaborating at the Highest Level: Partnering with vast cross-functional teams, you’re constantly seeking opportunities to learn, drive meaningful impact, and help to rally a cross-functional team toward a unified, outcome-based vision
- Leading Transformation & Embracing Ambiguity: Thriving in an ever-evolving environment of business needs and priorities, your growth mindset helps you see and strive toward the opportunities
- Taking an Audience-First Approach: Putting our target audiences at the center of every decision you make, developing an understanding of how best to reach and inspire said audiences, and knowing what data to leverage and how to access and interpret it
- Root Everything In Data: With data at the heart of everything you do, your analytical prowess will help fuel always-on learning through clear experimentation roadmaps and a continuous loop of innovation and optimization
Our take
Strava has created an online network where runners, swimmers and cyclists can record fitness activities, and compare and compete with their community. It offers both a free and premium subscription service with added features. The company also partners with local councils and urban planners who purchase valuable journey data from Strava which can be used to map out cities and develop safer cycle paths.
The platform helps members discover and plan workouts, as well as offering a leaderboard which is updated using GPS as users compete for the top spot on particular fitness segments.
With over 125 million athletes and growing, Strava released several new product rollouts in 2024, including an AI-enabled leaderboard. A partnership with the wearable fitness tracker Oura will mean Strava software is available on wearables, taking the company into fresh competition with the likes of Peloton and Apple. In 2025, the company secured new funding in a round led by Sequoia Capital, growing its value to $2.2 billion.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2020
$110m
SERIES F
Oct 2014
$18m
LATE VC
Total funding: $151.4m
Company benefits
- Competitive base salary & stock options
- 100% company paid benefits for employees and families
- Flexible paid time off
- $2,000 annual professional development stipend
- Paid time off for volunteering
- 401(k) plan - with company matching
- $1000 annual gear stipend
- $500 annual gym or coaching reimbursement
- On-site fitness rooms with showers, lockers, and towel service
- Weekly team workouts – including remote employees
- Safe and secure bike storage on-site
- Weekly all hands meetings
- Employee resource groups
- Anti-racism nonprofit company matching program
- Free lunch on Wednesdays on-site
- Regular team happy hours
- Team offsites and company retreats
- Cell phone reimbursement
- Generous industry discounts on gear and activities
- Race entries to events we sponsor
- Snacks and stocked kitchens on-site
- Strava gear
Company HQ
Mission District, San Francisco, CA
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