Brand Design Director, CookUnity
$145-170k
+ Stock Options + Bonus
1 day a week in office
Ready-meal delivery marketplace
Open for applications
Ready-meal delivery marketplace
201-500 employees
Open for applications
$145-170k
+ Stock Options + Bonus
1 day a week in office
201-500 employees
Company mission
CookUnity is on a mission to unlock the world’s best food creators and bring their meals to the masses.
Role
Who you are
- 12+ years experience in brand design; experience in leading consumer brands and/or startups is a plus
- 4+ years managing other designers
- A respected brand design leader with a track record of shipping excellent work and a portfolio demonstrating a mastery of design craft across multiple disciplines of design
- Passion for insights and performance data in shaping creative work and a commitment to building a culture that embraces these essential inputs
- A leader who leads by doing and has mastered the suite of tools required (Adobe Creative Suite, Figma, etc) to roll up their sleeves and work alongside their team
- Experience operating in a fast-paced growth environment, including dealing with ambiguity, shifting priorities & rapid iteration
- Very detail oriented, well organized, and a proven ability to effectively manage multiple projects, work streams, or initiatives simultaneously
- Highly collaborative in nature with ability to partner across various functions throughout a company and demonstrate flexible decision-making based on new insight or feedback
- A genuine passion for design and a love of the creative process
- Proficiency in English at an advanced level
- Bachelor's degree or equivalent in Graphic Design, Visual Communications, or a related field is a plus
What the job involves
- CookUnity is seeking a passionate Brand Design Director to elevate our creative vision and boldly differentiate the CookUnity brand. In this role you will oversee the development and expression of the brand visual identity across all consumer touch points, both online and offline, while managing a team of 5 talented, ambitious designers
- Through your leadership and vision, you will help build and scale a world-class brand design function with customer obsession and creative excellence at its core. In addition to a mastery of design craft, the ideal candidate will bring original thinking, emotional intelligence, the ability to inspire and operationalize design solutions across the brand experience
- Reporting to the VP of Brand Marketing, this role is uniquely positioned to create an impact that helps CookUnity resonate emotionally and grow commercially in unprecedented ways
- Develop and evangelize an inspiring creative vision for the future of CookUnity and help the organization make progress towards achieving its full potential
- Lead the Brand Design team to bring the essence of CookUnity to life through a differentiated design system and visual storytelling across website, app, social media, advertising, CRM, and an growing ecosystem of packaging
- Own, refine, and continue to build on the CookUnity brand identity and visual system as a living resource that evolves with new learnings and insights to better support the needs of the customer and company
- Partner with teammates, peers, & key stakeholders to proactively identify opportunities or challenges and take a leadership role in bringing tangible solutions to our customers
- Assume a strong company presence as an internal standard bearer of category-defining creativity, building trust, alignment, and influence among others to bring our vision to life
- Lead regular creative reviews of all ongoing design work to provide timely feedback, coaching, and ensure pixel-perfect execution in all design deliverables
- Lead the routing, feedback, and approval process for brand design deliverables to executive staff and Founder as needed for high visibility, high impact initiatives
- Bring principles of design thinking, a solution-oriented mindset, and an entrepreneurial spirit to achieving impactful results without depending on significant resources
- Actively participate in bi-annual company planning, leading the development of an actionable plan to achieve key outcomes including timelines, resources, and dependencies
- Mentor and motivate a small but mighty team of talented designers, building a culture of trust, openness, accountability, and a relentless pursuit of design excellence
Our take
CookUnity is a meal subscription service which connects consumers with some of the country's best known chefs, including Esther Choi, Chris Ratel and Andy Mendez. Consumers can select from a menu of handcrafted meals that cater to a wide variety of palates and dietary preferences. Believing that healthy food fuels stronger communities, CookUnity contributes to an ongoing partnership and donation with the Food Bank For New York City.
The New York founded business hit the headlines for its upward trajectory in 2020, where it secured 15.5 million in funding and saw an expected boost not just in demand, but in the supply of top culinary talent at a time when restaurants were struggling.
While there’s a wide world of meal plan delivery services, CookUnity has a jump on much of the competition as it’s the first service that connects such eminent chefs directly with the customer. This has allowed it to expand across much of the US, and it now prepares over 10 million meals annually for its 50,000 subscribers.
With most of the urban US now covered by its service, CookUnity is moving into the next phase of its growth, expanding the range of sellers and food products on the platform, and has plans to offer family-sized portions, brekfast options and cooking classes using its existing physical and digital infrastructure. This will enable it to grow into an all-in-one meal subscription service over the coming years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
30% employee growth in 12 months
Company
Employee endorsements
My opinions are valued
"There is no limit when proposing changes, new ideas or exploring different possibilities that can make an impact to the business. There is no "we..."
Funding (last 2 of 9 rounds)
Apr 2023
$47m
LATE VC
Sep 2021
$47m
SERIES B
Total funding: $119.3m
Company benefits
- 📈 We grow, you grow: Stock Options Plan granted on Day 1
- 🏖 Unlimited PTO policy and paid holidays off
- 🐣 Family leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid
- 🕯 Compassionate Leave: 3-5 days each time the need arises
- 🥙 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
- 🧘🏽♀️ Wellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestyle
- 👩🏾🏫 Personalized Spanish coach
Company values
- Pursue Excellence: We’re fuelled by a relentless pursuit of excellence
- Make it Simple: We always strive to do more with less
- Harmony: We believe that greatness comes from goodness
- Encourage Growth: We embrace a growth mindset and focus on making ourselves better each day
- Celebrate Diversity and Creativity: We honor the individuality of associates, chefs and the people we serve
- Make an Impact: We want to design experiences that make people happy, healthy and well
- Build Unity: Because we're all connected and we’re strongest when united
Company HQ
Bedford-Stuyvesant, NY
Articles
Leadership
Mateo Marietti
(CEO)Born on a farm in Argentina, Mateo is on a mission to make great real food available for all and a more fair and sustainable food system. He has built 10+ food brands that delivered more than 25M meals combined in the last 13 years, including SUSHIPOP and La Causa.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 16 more jobs at CookUnity