B2B Marketing Analytics Manager, Roku
$95-170k
Plus equity
Convenient and affordable TV streaming players
Job no longer available
Convenient and affordable TV streaming players
1001+ employees
Job no longer available
$95-170k
Plus equity
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- Degree in a marketing analytics field or equivalent practical experience
- 2+ years of experience as a marketing analyst using marketing tools and platforms
- Experience in Google Analytics (360 / GA4), data warehouses and CRM (Pardot/Salesforce preferred) data visualization and reporting
- Experience collaborating with cross-functional stakeholders to drive consensus on requirements, including strategic direction, ad-hoc analysis, or development of new data pipelines
- Excellent communication and organizational skills
- Looker and SQL experience
What the job involves
- Roku is seeking a B2B Marketing Analytics Manager to work on our Ad Marketing team. This position will drive one of our most critical efforts to ensure we’re making the right marketing moves based on data
- In this role you will plan, measure, analyze, and report on marketing online and offline initiatives to maximize their effectiveness, optimize return on investment (ROI), and drive better results in the future. Our environment is fast-paced, and this role is in a particularly high-growth area, requiring the ability to work autonomously in an ever-changing environment. This role will span across planning, monitoring, and evaluating our team’s various campaigns and their outcomes with the ability to pull and analyze data from various sources
- Analyzing the effectiveness of marketing campaigns based on performance indicators across all channels (website, email, social, events, paid advertising) and different data sources (CRM Salesforce, MAP Pardot, social platforms, Google Analytics, Tableau, advertising platforms, data warehouse)
- Leading measurement plans and analysis of marketing programs and campaigns, including ROI calculations and identifying success factors which can be applied for continuous improvement
- Creating, publishing, and presenting reports on KPIs, marketing program ROI, pipeline, and database health
- Collaborating with cross-functional stakeholders across analytics, marketing, business ops, and engineering to generate business insights and inform marketing strategies
- Developing benchmarks for campaign performance
- Creating experimentation and A/B testing plans to support marketing and product user flows
- Being a subject matter expert on analytics topics like GA4, campaign best practices, data pull, dashboard creation
Our take
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users. Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library in 2021. After successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released in 2023, further exemplifying the streaming company's wider ambitions in the media sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
- Free snacks and access to the company fitness center
Company HQ
Newhall, San Jose, CA
Articles
Leadership
Anthony Wood
(CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
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