Senior Marketing Operations Manager, Recorded Future

• Your knowledge of attribution models, including multi-touch attribution, first-touch attribution, and last-touch attribution, will be essential to understanding and communicating marketing’s impact on business outcomes
• We’re looking for a dynamic professional who thrives in a high-growth, fast-paced environment and brings a blend of technical expertise and strategic thinking to the role
• 5+ years of experience in marketing analytics, operations, marketing automation, or related fields
• Proficiency with marketing automation tools, including Adobe Marketo Engage and HubSpot
• Working knowledge of CRM platforms, such as Salesforce
• Strong expertise in implementing and managing attribution models (e.g., multi-touch, first-touch, last-touch)
• Familiarity with BI tools such as Domo, Looker, or Tableau
• Advanced Excel/Google Sheets skills for data manipulation and analysis
• Excellent communication skills, with a proven ability to collaborate across teams and present data-driven insights to stakeholders
• Proven ability to thrive in ambiguous situations and solve complex problems with a user-first mindset

Desirable

• As a Senior Marketing Analytics and Operations Manager, you’ll report directly to the Head of Marketing Analytics and Operations and play a critical role in scaling and optimizing marketing operations at Recorded Future
• This role emphasizes expertise in marketing automation, lead scoring, attribution strategies, and MarTech enablement to drive impactful outcomes across our global marketing and sales development organization
• You’ll partner with cross-functional teams to design scalable processes, implement advanced marketing strategies, and ensure seamless integration across platforms
• Manage and optimize marketing automation platforms, including Adobe Marketo Engage and HubSpot, to support lead management, campaign execution, and CRM integrations
• Build workflows and automation to streamline lead nurturing, scoring, and sales handoff processes
• Ensure system data integrity to support accurate reporting and performance analysis
• Develop and manage advanced lead scoring models to prioritize prospects for sales engagement
• Implement and maintain attribution models, such as multi-touch attribution, first-touch attribution, and last-touch attribution, to measure campaign performance and ROI
• Collaborate with marketing and sales teams to align on lead lifecycle definitions and scoring mechanisms
• Lead internal training sessions to ensure teams effectively use marketing technology platforms and capabilities
• Create and maintain documentation, guides, and best practices to empower internal stakeholders to leverage MarTech tools
• Provide ongoing technical support and troubleshooting for marketing operations tools and integrations
• Act as the point of contact for MarTech-related queries, ensuring optimal use of tools and driving adoption across teams
• Create and maintain dashboards and reports to provide visibility into pipeline performance and marketing impact
• Conduct regular audits to ensure data accuracy and actionable insights
• Use analytics to identify opportunities for optimizing pipeline velocity and campaign effectiveness
• Integrate marketing automation platforms with CRM systems (e.g., Salesforce) and third-party tools
• Work closely with Demand Generation, Field Marketing, and BDR teams to enhance collaboration and process efficiency
• Partner with leadership to develop investment frameworks, guide planning cycles, and support resource allocation
• Identify and lead initiatives to improve processes and operational efficiency
• Contribute to the long-term strategy for scaling marketing operations in a high-growth SaaS environment