Head of Marketing, Charlotte Tilbury
Southern Europe, 14 Month Fixed-Term Contract
3 days a week in office
Makeup, skin care & beauty collection
Open for applications
Makeup, skin care & beauty collection
1001+ employees
Open for applications
3 days a week in office
1001+ employees
Company mission
To empower everybody in the world to be the most beautiful version of themselves.
Role
Who you are
- You have demonstrable Marketing experience gained within beauty or retail, at a similar level
- Experienced in devising and implementing strategic plans, with creative flair
- You have strong experience leading a team, you enjoy leading from the front and are all about your team! You inspire, coach and an open and authentic leader, who communicates clearly
- An excellent communicator: confident and comfortable presenting, able to influence and effectively articulate your point of view. You have exceptional organisational skills and can manage multiple stakeholders with ease!
- You thrive working to pace, you are able to ruthlessly prioritise and can manage multiple deadlines at anyone time with ease
- Experience of budget and P&L management, you show great attention to detail and are results-driven!
- Demonstrable experience & knowledge in planning and buying media, as well as strong digital and online marketing skills
- Please note, you need to be comfortable to travel across EU as and when required
- It is advantageous if you speak French/Italian/Spanish/Turkish/Portuguese, this is not essential but would be huge bonus!
What the job involves
- We are looking for a exceptional Head of Marketing who is ready to take on a fast-paced, creative and strategic role, managing a large and talented team executing across Southern Europe Markets to include: France, Italy, Spain, Portugal, Turkey, Czech Republic, Poland and Greece
- Your role will be responsible for the development and execution of the Europe South marketing strategy across retail and e-commerce, working closely with our Retail Partners to deliver consistent, distinctive and revolutionary messages to our clients and customers
- Your focus will be to develop the yearly marketing strategy, marketing calendars and activations per retailer, including NPD, in markets
- You will be responsible to lead, manage and inspire a large team to execute 360 consumer marketing activations, drive surprise and delight moments which heighten engagement, increase loyalty and drive sales
- As a highly experienced regional marketing expert with local knowledge, you will be the owner of the brand, marketing, media planning & customer experience metrics
- Your role will be centred around supercharging the region, developing & creating legacy brand moments, while taking care in differentiating marketing calendars across Sephora and Department Stores
- In collaboration with PR, VM, Commercial, Retailer + .com & Retail, build exceptional 360 off and online marketing & media plans shaped around maximising the customer purchase funnel to hit and exceed our commercial objectives
- Identifying key levers for a flawless customer journey & online takeover (including ATL media, media/influencer partnerships, digital firsts, digital retailer activation, off & online pop ups, online services & virtual eventing
- Bring thought-leadership and digital excellence to innovative and disruptive brand activity across the region to raise total brand awareness & create memorable brand moments; challenging the status quo by identifying best practices across the industry and opportunities to increase Charlotte Tilbury share of voice and ranking in existing retailers, with a strong lens on driving the best omnichannel customer experience
- Work with local partners (existing & new) to identify partnership opportunities and experiential activations to drive brand awareness and customer acquisition
- Lead clear processes within the EMEA team, with retailers and with global partners to ensure a 'world class' delivery is achieved across the region, particularly focusing on cross functional & regional collaboration
- Be the advocate of Europe South consumer trends creative, and general marketing needs with our Global Marketing partners to ensure regional nuances are considered in global campaign planning
- Lead The Planning and Launch Of New Retailers & Market Launch, alongside budget and process management
- Oversee the delivery of the key priorities of your team, providing guidance, support and regular feedback. Set realistic and achievable objectives and hold regular 121s and team meetings
Salary benchmarks
Our take
Charlotte Tilbury has carved a niche in the cosmetics industry with its commitment to quality, buoyed by celebrity endorsements and a fondness for innovation. Founder Charlotte's strong personal brand has propelled the company's rapid ascent, while its embrace of cutting-edge technologies like augmented and virtual reality has unlocked avenues unexplored by traditional cosmetic brands.
The acquisition of Charlotte Tilbury by the fashion and beauty conglomerate, Puig, in 2020 marked a significant turning point, catalysing global expansion efforts and venturing into an emerging digital landscape like the Metaverse. Leveraging AI-based marketing solutions, the company has witnessed a remarkable 60% increase in conversion rates for its acquisition campaigns, highlighting its adeptness at staying ahead in the dynamic beauty market.
Charlotte Tilbury was acquired by Fashion and beauty conglomerate, Puig, in 2020. Since then, the company has been driving global growth and expanding into new digital frontiers (i.e. the Metaverse). Its use of AI-based marketing solutions has resulted in a 60% conversion rate increase in its acquisition campaigns. Charlotte Tilbury is well set to see consistent market growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Many candidates hear
back within 2 weeks
25% employee growth in 12 months
Company
Company benefits
- Generous staff discount
- Generous product gifting
- 25 days holiday plus bank holidays
- Hybrid, flexible working
- Dog friendly office on Monday and Fridays
- Access to Tilbury Treats - discounts on everything from gym memberships to cinema tickets
- Other fabulous benefits such as life assurance, birthdays off work and pension contribution
Company HQ
London, UK
Articles
Leadership
Charlotte Tilbury
(Founder)Spent 20 years in the fashion and beauty industry as a Creative Consultant for the top beauty brands worldwide. Was the most sought-after make-up artist in the world when she founded this company.
Demetra Pinsent
(CEO, not founder)Former Partner at McKinsey & Company. Received their M. Phil from the University of Oxford and a BA in Social Studies from Harvard University.
People progressing
Joined as Customer Service Manager in the early stages of the company, was promoted to website coordinator after 10 months, and is now Head of Digital Content.
Joined as a Junior-level producer in January 2017. She was promoted three times in 5 years, most recently to Creative Production & Project Management Director.
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