Senior/ Marketing Manager, Replit
Lifecycle and CRM
$140-180k
Offers Equity
More information about location
3 days a week in office (Foster City, CA)
Collaborative coding platform
Open for applications
Collaborative coding platform
201-500 employees
Open for applications
$140-180k
Offers Equity
More information about location
3 days a week in office (Foster City, CA)
201-500 employees
Company mission
To build powerful, simple tools and platforms for learners, educators, and developers.
Role
Who you are
- 8+ years in lifecycle marketing, CRM, or growth marketing, with experience managing both B2C self-serve and B2B sales-led motions
- Proven track record building lifecycle marketing from zero-to-one as the first or early lifecycle hire at a growth-stage company
- Expert-level knowledge of email, push, and in-app messaging best practices, including deliverability, engagement optimization, and compliance (CAN-SPAM, GDPR, CCPA)
- Hands-on experience with marketing automation platforms (Braze, Iterable, Customer.io, Marketo, or similar)
- Strong track record improving conversion rates, retention, and LTV through experimentation with A/B testing, paywall optimization, and in-app messaging
- Obsessive focus on testing; you connect data from disparate sources, design experiments, interpret results quickly, and continuously improve performance
- Experience partnering with Product and Engineering to define requirements and implement technical solutions
- Mobile app lifecycle marketing experience
- SQL proficiency for querying product data and building audience segments without depending on engineering or analytics teams is strongly preferred and a meaningful differentiator for success in this role
- Experience marketing to non-technical audiences, optimizing onboarding for PLG SaaS products, or working at high-growth tech companies is a plus
What the job involves
- Growth Marketing at Replit owns user acquisition, free-to-paid conversion, and the lifecycle communications layer of the post-signup customer journey across consumer and business audiences
- The team operates as the engine that turns Replit's large base of individual developers into paid subscribers and enterprise customers, supported by an AI-forward marketing stack designed for speed, personalization, and continuous experimentation
- The Senior Marketing Manager, Lifecycle and CRM is responsible for building and owning Replit's customer communications across the full user journey
- This is the founding lifecycle marketing hire and serves as the platform owner for lifecycle marketing across both consumer and enterprise segments, ensuring users receive coherent messaging as they move from free individual developer to paid subscriber to enterprise account
- Reporting to the Head of Growth Marketing, this role works closely with Product, Product Marketing, Enterprise Marketing, RevOps, Data Science, and Engineering teams
- Own omni-channel lifecycle marketing strategy and execution across email, push, and in-app messaging for both B2C and B2B audiences
- Drive product-led onboarding, activation, and free-to-paid conversion programs for individual users
- Build and operate the unified lifecycle platform and playbook that the Enterprise Marketing team's lifecycle executor operates within
- Convert Replit's large base of individual users into qualified B2B opportunities through behavioral signals and workplace expansion triggers
- Select, implement, and scale the marketing automation infrastructure, including segmentation frameworks and behavioral trigger architecture
- Establish lifecycle attribution and reporting on engagement, retention, conversion, and LTV
- Build a rigorous testing culture across messaging, creative, timing, segmentation, and journey design, leveraging AI tooling to scale experiment volume
- Partner with our AI-driven marketing automation and analytics teams to scale personalization and integrate lifecycle signals across the marketing stack
- Partner with Product, Data Science, and Engineering to define behavioral signals and implement technical solutions
Our take
Young students and workers in the tech industry are constantly being encouraged to add programming to their skill-set portfolio to prepare for a digital future. However, getting started with programming environments can be very difficult, requiring computer science knowledge to even boot the programming environment in the first place.
Replit embeds pre-booted programming environments within web browsers, allowing users to begin coding immediately without having to set up the client. The website supports most popular programming languages such as C++, Javascript, and PHP, in addition to frameworks such as Django and Sinatra. The service can be accessed for free and provides access to everything required to program applications including libraries, tutorials, and collaborative capabilities.
The company has attracted millions of users, including some at major tech companies like Google, Facebook, and Stripe. In 2025, it raised $250 million in funding, raising the company's value to $3 billion. It will use this funding to expand its reach and operations and accelerate its product development.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
37% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2026
$400m
SERIES D
Jul 2025
$250m
LATE VC
Total funding: $872.2m
Company benefits
- Remote-First and Autonomous Working Environment
- Flexible Work Hours
- Equity
- Home Office Set-Up Stipend
- Health, Dental, Vision, and Life Insurance
- Short Term and Long Term Disability
- Monthly Expenses Stipend
- Commuter Benefits
- Parental and Baby Bonding Leave
- Flexible PTO (2 Weeks Minimum Required) + Holidays
- 401k Program
- Annual Company/Team Offsites (4/year)
Company HQ
Town Center, Foster City, CA
Leadership
Amjad Masad
(Co-Founder & Head of Engineering)They started their career as a Developer at Arcadia, before brief software roles at Boss Consulting, wikikiwis, Untitled Labs, and Yahoo! They were a Founding Engineer at Codecademy and spent over 2 years at Facebook.
Haya Odeh
(Co-Founder)Having worked as a Web Designer for LANA-W.S.I, Boss Consulting, Bdesign, and General Assembl.y, they worked for a year as a Freelance Graphic Designer. In 2015, they co-founded Replit.
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