Senior Lifecycle Marketing Manager, Replit
$165-215k
Offers Equity
In-office M,W,F
3+ days a week in office (Foster City, CA)
Collaborative coding platform
Be an early applicant
Collaborative coding platform
201-500 employees
Be an early applicant
$165-215k
Offers Equity
In-office M,W,F
3+ days a week in office (Foster City, CA)
201-500 employees
Company mission
To build powerful, simple tools and platforms for learners, educators, and developers.
Role
Who you are
- This role requires a strategic problem solver who excels in ambiguous, 0-to-1 environments and has successfully built full-funnel lifecycle programs that deliver measurable business impact
- 8+ years in B2C/B2B lifecycle marketing, CRM, or growth marketing with experience managing both consumer self-service and B2B sales-led motions
- Proven track record building lifecycle marketing from zero-to-one as the first or early lifecycle marketing hire at a growth-stage company
- Expert-level knowledge of email marketing and push notification best practices, including deliverability, engagement optimization, and compliance
- Hands-on experience with marketing automation platforms (Braze, Iterable, Customer.io, Marketo, or similar) and building lead nurturing programs for B2B audiences
- Strong track record improving conversion rates, retention, and LTV through experimentation with A/B testing, paywall optimization, and in-app messaging tools
- Strong analytical capabilities – you use data to inform strategy, design experiments, and measure impact
- Experience partnering with Product and Engineering to define requirements and implement technical solutions
- Knowledge of compliance requirements (CAN-SPAM, GDPR, CCPA) and privacy-first communication strategies
- Experience marketing to non-technical audiences, optimizing onboarding for SaaS products, mobile app lifecycle marketing, or high-growth tech companies is a plus
What the job involves
- You'll work directly with our Head of Growth Marketing and collaborate closely with Product, Product Marketing, RevOps, Data Science, Engineering, and Design teams
- Own and execute omni-channel lifecycle marketing for B2C and B2B:
- Build email, push notification, and in-app messaging strategy across the customer journey for consumer and business audiences
- Drive product-led onboarding, activation, and monetization campaigns for individual users
- Build lead nurturing programs for B2B prospects and create segmentation strategies that route high-value users to sales teams
- Optimize channel performance metrics (open rates, CTR, conversion, retention, LTV)
- Build lifecycle marketing infrastructure from scratch:
- Partner with RevOps/Marketing Ops and Engineering to implement marketing automation platforms
- Stand up communication channels and establish workflows from onboarding to nurture to re-engagement
- Create segmentation frameworks tailored to consumer and developer personas and ensure compliance with CAN-SPAM, GDPR requirements
- Drive engagement through testing and optimization:
- Establish a rigorous testing culture – continuously experiment with messaging, creative, timing, and segmentation
- Own A/B testing strategy for lifecycle campaigns and in-app messaging
- Identify high-value actions, optimize conversion rates, and develop evergreen content strategies
- Execute cross-functionally and build reporting frameworks:
- Partner with Data Science, Product Marketing, and Sales teams to understand user behavior and ensure messaging consistency
- Work with Creative and Content teams to develop high-performing communication assets
- Build performance dashboards and communicate impact on engagement, retention, conversion, and LTV
Our take
Young students and workers in the tech industry are constantly being encouraged to add programming to their skill-set portfolio to prepare for a digital future. However, getting started with programming environments can be very difficult, requiring computer science knowledge to even boot the programming environment in the first place.
Replit embeds pre-booted programming environments within web browsers, allowing users to begin coding immediately without having to set up the client. The website supports most popular programming languages such as C++, Javascript, and PHP, in addition to frameworks such as Django and Sinatra. The service can be accessed for free and provides access to everything required to program applications including libraries, tutorials, and collaborative capabilities.
The company has attracted millions of users, including some at major tech companies like Google, Facebook, and Stripe. In 2025, it raised $250 million in funding, raising the company's value to $3 billion. It will use this funding to expand its reach and operations and accelerate its product development.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
37% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2026
$400m
LATE VC
Jul 2025
$250m
LATE VC
Total funding: $872.2m
Company benefits
- Remote-First and Autonomous Working Environment
- Flexible Work Hours
- Equity
- Home Office Set-Up Stipend
- Health, Dental, Vision, and Life Insurance
- Short Term and Long Term Disability
- Monthly Expenses Stipend
- Commuter Benefits
- Parental and Baby Bonding Leave
- Flexible PTO (2 Weeks Minimum Required) + Holidays
- 401k Program
- Annual Company/Team Offsites (4/year)
Company HQ
Town Center, Foster City, CA
Leadership
Amjad Masad
(Co-Founder & Head of Engineering)They started their career as a Developer at Arcadia, before brief software roles at Boss Consulting, wikikiwis, Untitled Labs, and Yahoo! They were a Founding Engineer at Codecademy and spent over 2 years at Facebook.
Haya Odeh
(Co-Founder)Having worked as a Web Designer for LANA-W.S.I, Boss Consulting, Bdesign, and General Assembl.y, they worked for a year as a Freelance Graphic Designer. In 2015, they co-founded Replit.
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