Product Marketing Lead, Method Financial

• As a small but fast-growing team, we value teammates who are passionate about building, scaling, all while having fun together!
• 7+ years of proven experience successfully managing and executing strategy and go-to-market initiatives with a focus on data, payments and infrastructure products in the banking and fintech sector
• You have an analytical approach, with the ability to synthesize data to inform decision-making and measure the impact of product marketing initiatives
• Creative/writing/design skills to drive the tone of the brand
• Comfort managing ambiguity and experience in quickly building processes from the ground up

Desirable

• As the Product Marketing Lead, you’ll work closely with our leadership and go-to-market teams to lead Method’s marketing efforts with a strong emphasis on product and content marketing
• This role will be responsible for defining and executing our product marketing strategy and producing well-crafted collateral to drive lead generation and sales conversion
• Drive product marketing and GTM strategies from market research, customer segmentation, value proposition, positioning, packaging, pricing, etc
• Design and execute product marketing strategies to drive awareness and adoption of our product and new features: manage outbound initiatives, own demand generation initiatives, manage conference calendar, drive expansion campaigns, etc
• Elevate Method’s brand awareness through events presence, blog posts, thought leadership articles, newsletters, web and social copy
• Develop and maintain collateral for sales and sales enablement