Performance Marketing Specialist, Fireflies.ai
AI assistant for meetings
Job no longer available
AI assistant for meetings
21-100 employees
Job no longer available
21-100 employees
Company mission
To transform conversations into actions.
Role
Who you are
- 3-5 years of experience in performance marketing with an emphasis on paid search and Google Ads
- Proven experience managing large budgets in a consumer SaaS and subscription-based product environment (e.g., Netflix, Grammarly, VPN tools)
- Hands-on experience optimizing paid media campaigns (search, display, retargeting)
- Strong analytical skills and experience using Google Analytics, Google Ads, Bing Ads, and other performance marketing tools
- Experience working with US-based customers and driving customer acquisition in competitive markets
- Consumer-first mindset: Ability to adapt B2C growth strategies to B2B SaaS environments
- A strong data-driven approach to campaign optimization
- Excellent communication skills for reporting and collaboration with cross-functional teams
What the job involves
- Paid Search Campaigns: Lead, optimize, and scale paid search ads (Google Ads, Bing Ads, etc.) with a focus on high-impact campaigns for US-based customers
- Campaign Management: Own and manage large ad budgets, ranging from $20k-$50k+ per month, ensuring efficient use of spend and maximization of ROI
- Keyword Research & Optimization: Conduct keyword research, track performance, and optimize for conversion rates and customer acquisition
- Creative Testing & Ad Copy: Collaborate with creative teams to test and optimize ad copy, landing pages, and calls-to-action (CTAs)
- Conversion Tracking & Analysis: Monitor and optimize paid media channels for acquisition cost, lifetime value (LTV), and overall ROI
- Cross-Channel Marketing: Partner with other marketing teams to align paid search efforts with other channels (e.g., display ads, YouTube ads, retargeting)
- Reporting & Data Insights: Generate detailed performance reports and provide actionable insights to leadership
Our take
COVID-19 has seen a huge increase in remote business meetings, resulting in communication increasingly taking place across digital platforms. This has reduced the effectiveness of traditional personal assistants, resulting in a demand for a digital alternative.
Fireflies provides an AI assistant for digital business meetings that takes notes, transcribes and analyzes web-conference meetings. The software can then use this recorded data to help users automate post-meeting tasks such as data entry and task creation.
There are a number of competing transcription solutions operating in this space, for example Reason8, Voicea and Zoom AI Assistant, which was released in 2023. Fireflies sets itself apart with its generous free plan and, consequently, is poised for growth as the interest in videoconferencing continues to rise.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
22% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
May 2021
$14m
SERIES A
Oct 2019
$5m
SEED
Total funding: $19.1m
Company HQ
SoMa, San Francisco, CA
Leadership
Krish Ramineni
(Co-Founder & CEO)After being Director of Technology at Enactus, they went into Product Management at Microsoft. They left this role to co-found Fireflies in 2015.
Sam Udotong
(Co-Founder & CTO)After being a Systems Engineer Intern at Lockheed Martin for 2 years, they went onto become an End-to-End Systems Engineer at Boeing. They also founded Releaf, a nonprofit consulting firm for African entrepreneurs.
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