Principal Product Marketing Manager, Snap Inc.
Ads Platform
$162-284k
Actual salary range is dependent on location. This position is eligible for equity in the form of RSUs
Social media & camera company
Be an early applicant
Social media & camera company
1001+ employees
Be an early applicant
$162-284k
Actual salary range is dependent on location. This position is eligible for equity in the form of RSUs
1001+ employees
Company mission
To empower people to express themselves, live in the moment, learn about the world, and have fun together.
Role
Who you are
- Advanced expertise in digital advertising, monetization, and platform strategy
- Strong executive presence with the ability to influence at the highest levels
- Proven leadership in scaling marketing programs and frameworks globally
- Exceptional communication and storytelling skills and experience across business, technical teams and Advertiser/Agency Senior Leadership
- Ability to operate autonomously and lead in ambiguous, high-impact initiatives across multiple teams
- Demonstrated ability to champion AI adoption and lead the automation of manual workflows, freeing team capacity to focus on high-value strategic work that drives business impact
- BS/BA degree or equivalent years of experience
- 8+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles
Desirable
- Experience leading marketing for advertising or technology products at scale
- Proficiency in GTM frameworks and strategic narrative development
- Ability to translate market intelligence into product direction
- Comfortable with data analysis and visualization using tools like Looker or similar platforms
What the job involves
- The Product Marketing team uses creativity, market research, and insights to optimize and inspire roadmaps for products across Snap Inc
- This team works in a highly collaborative environment to deliver go-to-market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow
- We’re looking for a Principal Product Marketing Manager to join our Product Marketing team at Snap Ads!
- Our team's goals are to accelerate Snap’s ads revenue and active advertiser growth by deeply understanding advertiser needs, planning and executing product launches, scaling product adoption and developing long-term product, vertical and advertiser segment growth strategies. Be part of the team helps to shape the future of Snap Ads and grow Snap's Ad Revenue!
- Lead cross-functional collaboration with Sales, Marketing Science, Product Managers, and Biz Marketing to develop sales strategy and execution of high - impact products within Snap’s Revenue Product verticals of Core/API solutions
- Act as the voice of the advertiser by gathering and synthesizing feedback on new and existing features, directly informing the Interfaces product strategy and roadmap shared with Director and MD-level leadership
- Cultivate trusted relationships with Director and MD-level stakeholders across Product, Sales, and Marketing, influencing without authority to align on priorities and investment trade-offs
- Develop and execute global go-to-market strategies for new Ads feature own positioning, messaging, sales activation, and integrated marketing to drive awareness, adoption, revenue and growth at scale
- Define and track KPIs for adoption, advertiser satisfaction, and revenue, delivering clear performance narratives to senior leadership in QBRs and strategic reviews
- Establish scalable feedback loops between advertisers, sales and product teams to prioritize high-impact opportunities and improve the end-to-end advertiser experience
- Coach and up-level peers and junior PMMs, setting the standard for go-to-market excellence and AI fluency whilst elevating the craft of product marketing across the team
Our take
Snap Inc. is the social-media company behind Snapchat, a mobile app launched in 2011 that prioritises visual and emotive communication over traditional texting. Born from a desire to share real-time moments with authenticity, the app now boasts a massive global reach with daily active users surpassing 460M and monthly active users well beyond 900M.
After rejecting a billion-dollar acquisition offer from MEta Platforms (then Facebook) in 2023, Snapchat entered into a long-term rivalry with Meta's apps (most notably Instagram). Despite the competition, Snap has carved out a distinct place in the social-media landscape by innovating features such as the "Discover" tab, augmented-reality (AR) lenses, in-app gaming, paid subscriptions via Snapchat+, and robust ad-monetisation options.
Snap has yet to post a full-year profit since going public in 2017, but the company is clearly making progress. In Q1 2025 the net loss was narrowed to roughly $140M, down from $305M the year before, and revenue rose 14% to $1.36B. Advertising revenue remains periodic and macro-factors still pose headwinds, yet Snaps enduring popularity and its expanding product mix suggest that further success appears likely.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2016
$1.8bn
SERIES F
Mar 2015
$200m
SERIES E
Total funding: $2.6bn
Company benefits
- Up to 28 weeks of parental leave and return-to-work program
- Adoption, surrogacy, infertility, and fertility preservation benefits
- Backup child care coverage, center-based care support, & caregiver assistance
- Dependent Daycare Flexible Spending Account
- Short-term disability, long-term disability, basic life insurance, and AD&D insurance
- Services to support your path to parenthood & beyond - fertility support & family planning via Carrot, SNOO, Hinge Health
- Lactation rooms (based on office location) and breastmilk shipping coverage
- For Snap, employees taking care of loved ones with complex, chronic, or ongoing care needs (i.e. parent with Dementia, spouse with Cancer, child with Autism), your family can save time, money, & stress with Wellthy
- Comprehensive medical coverage, including PPO, HDHP with HSA, and HMO options
- Dental coverage, including orthodontia benefits
- Vision coverage, including frame and contact allowance and LASIK benefits
- Free membership to One Medical for primary and urgent healthcare services
- Business Travel Insurance
- Gym perks and discounts
- Team fitness classes and races
- Sports leagues
- Cooking and nutritional workshops
- Well-being reimbursement
- Unlimited access to virtual physical therapy with Anthem
- 15 sessions per year of mental health for you + dependents through Lyra
- Generous time off and leave programs. In the US, this includes the following:
- Up to 3 weeks (120 hours) of vacation time and 1 floating holiday for non-exempt team members
- 12 paid holidays per year
- 15 sick and safe days per year
- Meditation and yoga classes
- Speaker series, classes, and subscriptions to educational programs
- Social gatherings, team outings, and volunteering programs
- Snap Inc. provides a 401(k) plan that allows you to save on a pre-tax, Roth, and after-tax basis for your retirement (yes, we even have the Mega backdoor option!) Snap will also match 100% up to 3% of your contribution and then 50% on your 4th and 5th%
- Flexible Spending Accounts for healthcare, daycare and commuter
- Health Savings Account with employer contributions
- Rocket Lawyer memberships
- Financial education programs
- Snap exclusive discounts and perks
- Compensation packages that let you share in Snap’s long-term success!
Company HQ
Sunset Park, Santa Monica, CA
Leadership
Evan Spiegel
(Co-Founder & CEO)Graduated from Stanford with a BS in Product Design.
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