Product Marketing Manager, Strapi
€60-70k
+ Equity
Open-source headless CMS
Posted today
Open-source headless CMS
21-100 employees
Posted today
€60-70k
+ Equity
21-100 employees
Company mission
To develop the most customizable CMS on the market, empowering developers to create millions of digital projects.
Role
Who you are
- The position requires industry knowledge and familiarity with web development, Vibe coding, and ideally, Headless solutions and the Open Source ecosystem
- Bachelor's degree in computer science, marketing, business, or a related field
- 3+ years of experience in product marketing in the software industry, preferably in web development or open-source software
- Strong understanding of the developer persona and web development tools, technologies, and trends
- Experience building AI agents or leveraging Gen AI solutions for product marketing initiatives
- Excellent written and verbal communication skills in English
- Experience in creating product messaging, positioning, and go-to-market plans
- Demonstrated ability to work cross-functionally with sales, product, and engineering teams
- Self-starter with strong analytical and problem-solving skills
- Experience in creating and managing content such as blog posts, whitepapers, case studies, and video tutorials
- Love challenging and deep complex solving environments
- Bonus if you already worked in a remote company before
What the job involves
- We are seeking an experienced Product Marketing Manager to drive both the growth of the open-source project and revenue from paid products
- The ideal candidate will be responsible for crafting and executing marketing strategies that resonate with our developer persona and help us achieve our business goals
- Oversee product launch campaigns for various product CMS, Cloud, and Marketplace in partnership with the product team
- Collaborate with the VP of Marketing and Head of Demand Generation to execute OKRs and initiatives
- Oversee customer marketing and create compelling case studies
- Build and maintain AI agents to scale messaging efforts, stay aligned with market positioning, and gather competitive intelligence
- Train and enable the sales team on new product launches, develop sales collateral, and support ecosystem partners with assets and promotional efforts
Application process
- This process tends to take 2-3 weeks max, but happy to adapt to your specific needs
- First video call with the Talent Acquisition Team or the hiring Manager
- Technical assessment & Assessment debriefing
- Team meetings (with a few Strapiers)
- Call with the Head of the Department
- References check
- Values assessment
- At any moment, the process can stop, and the team will be happy to give you a call to share their feedback or get into more details
Our take
Strapi is an open-source, headless CMS that helps developers manage content for websites and apps. It separates the back-end from the front-end, giving developers the flexibility to use any front-end framework while managing content through customizable APIs like GraphQL and REST.
Exciting news came when Strapi launched Strapi Cloud, a new hosting solution that simplifies deployment by handling server management for developer.s. It offers easy setup, customizable infrastructure, and integrates seamlessly with tools like PostgreSQL and Cloudflare, making it ideal for small and medium businesses.
This launch came shortly after raising substantial funding. Alongside it, the company plans to further enhance its platform and expand on its cloud services. With this strong investor backing and exciting launches, the company is well-positioned for a future of success in the headless CMS space.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jun 2022
$31m
SERIES B
May 2020
$10m
EARLY VC
Total funding: $45m
Company benefits
- Work from anywhere: we're a remote-first company, so we can work wherever home is. And WiFi
- Expanded health benefits: Including premium medical, dental, and vision coverage for employees and their dependent loved ones.
- Equity for everyone: We win together. On top of a competitive salary, every Strapier has equity that grows with you in the company
- Work/life balance: We believe hard work goes with cooling-off time too. Every Strapier worldwide has a minimum of 25 PTO to take some time off regularly to protect a healthy work/life balance
- Office costs covered: Work from home or from a coworking space – we’ll cover the costs
- Parents on a mission: 16 weeks fully paid parental leave for every new Strapi parent regardless of gender, seniority and kind of filiation with the child
- Up-to-date always: We’ll cover all hardware and software needed so you’re always with the latest versions
- Grow as you are: From day one, we provide budget and tools to learn and grow both professionally and personally
- Off site: We all gather physically or virtually twice a year
- Mental and/or career support: As #care is our first value, we've partnered with Moka.care to offer Strapiers one-on-one sessions with certified coaches, therapists, and psychologists
- Emergency days: 5 paid days per year, for each Strapier in trouble (miscarriage, grief, domestic violence, sick kids or dependants) who needs a day or a few days off to manage it
Company HQ
SoMa, San Francisco, CA
Leadership
Pierre Burgy
(Co-Founder & CEO)Previously worked as a Full Stack Developer at Oui Will and Checkout.com.
Aurelien Georget
(Co-Founder & CPO)Previously a Project Manager at Vendée Globe and Octave & Octave. They also spent time as a Front-End Developer at Dailymotion and Synger'hetic.
Alexandre B.
(CTO)Initially joined Strapi in 2019 as a Tech Lead before working their way up to CTO in 2021. Previously a Freelance Web Developer, a Software Engineer at BLOOM, and a Tech Lead at Kilix.
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