Website Marketing Manager, Pindrop

• You are a self-starter and proactive problem solver
• You are detail oriented and understand the importance of accuracy
• You are collaborative, receive feedback well, and also operate with autonomy
• You are resilient in the face of challenges, change, and ambiguity
• You are optimistic and believe that you can make a problem into a solution
• You are resourceful, excited to uncover innovative solutions and teach yourself something new when needed
• You take accountability, do the things you say you’ll do, under-promise and over-deliver
• You are nimble and adaptable when priorities change and continue to see the “forest through the trees”
• Bachelor’s degree in marketing or related field, or equivalent experience required
• 5-10 years of experience in relevant digital marketing roles
• Basic skills in HTML, CSS, and JavaScript
• Extensive experience with WordPress, including custom themes and plugins
• Experience with marketing automation platforms like Pardot and CRM systems like Salesforce
• Ability to monitor and analyze website performance using tools like Google Analytics, SEMrush, or Moz
• Expertise in building reporting systems to extract actionable insights and lead projects based on these findings
• Proven ability to develop and implement SEO strategies
• Ability to implement innovative marketing strategies and lead A/B testing using tools like FullStory
• Skilled in employing gamification, personalized content, and dynamic web elements to enhance user experience and drive engagement
• Experience managing and optimizing website tracking and reporting to drive demand generation

Desirable

• Maintain and update the company website, ensuring content is current and relevant
• Manage and optimize the website using WordPress, including guiding the build of a new custom theme and managing plug-ins
• Implement and manage basic front-end development tasks, such as updating HTML, CSS, and JavaScript
• Manage and optimize website tracking and reporting using platforms like Pardot and Salesforce
• Track and report on downloaded content, form submissions, and other lead generation activities
• Develop a reporting system to extract actionable insights and lead projects based on these suggestions
• Work closely with our SEO agency to ensure best practices and advanced techniques are applied, including strategies to improve organic search rankings and drive traffic
• Monitor and analyze website performance using tools like Google Analytics, SEMrush, or Moz
• Lead A/B testing using FullStory to analyze user behavior and website performance
• Use findings from A/B testing to guide and optimize more effective marketing campaigns and website improvements
• Build out FullStory for eye mapping and reporting to gather actionable insights
• Utilize creative, out-of-the-box thinking to implement innovative marketing strategies on the website to increase website conversions
• Employ interactive and engaging tactics, such as those used by platforms like Dryft, including gamification, personalized content, and dynamic web elements to enhance user experience, drive engagement, and retain visitors
• Within 30 days you’ll:
• Complete company and team onboarding
• Begin to support the complete website refresh design and development, ensuring alignment with the latest UX/UI best practices
• Work with our SEO agency to refine and implement our SEO strategy, driving increased organic traffic and improving search rankings
• Start building out FullStory for eye mapping and user behavior analysis, setting the foundation for innovative marketing strategies
• Within 60 days you’ll:
• Build and implement website content performance reporting in collaboration with RevOps, email marketing and content marketing, including refining our UTM reporting system using WordPress, Pardot, and Salesforce
• Implement initial A/B tests using FullStory and start gathering data for actionable insights
• Manage the contract developer, ensuring their work aligns with our overall web strategy and objectives
• Within 90 days you’ll:
• Refine and optimize the UTM reporting system for enhanced tracking and analysis, then collaborate with the Content Marketing Writer to improve SEO and website conversion based on these reports, and build a long-term plan for ongoing improvements
• Present actionable insights from FullStory data and propose improvement projects based on these findings
• Research and present new ideas that the company hasn't implemented yet to improve lead generation and website conversions