B2B Demand Generation Manager, Oshi Health
$105-135k
+ Equity
Digestive healthcare platform
Be an early applicant
Digestive healthcare platform
21-100 employees
Be an early applicant
$105-135k
+ Equity
21-100 employees
Company mission
To create a care experience that patients love.
Role
Who you are
- An analytics-driven mindset focused on funnel optimization and iteration
- Hands-on experience working across different digital marketing disciplines, including email marketing, paid ads, event marketing, and other lead generation activities
- Exceptional written and verbal communication skills, including the ability to create succinct and targeted communications
- Builder mindset who can work individually and “owns the outcome” but enjoys collaboration with others
- Strong organizational skills and project management experience to support timely deliverables, including the ability to balance multiple priorities at once and meet deadlines
- Creative problem solving and proactive attitude, ready to roll up your sleeves and serve the mission and goals wherever there is a need
- Excellent eye for detail and fine print
- Experience with martech tools such as Pardot, Google Suite, Salesforce, or others
- Experience working with and/or managing external agencies
- Preferred experience with enterprise demand generation, focused on employers, within B2B2C healthcare context
- 2-3 + years of commercial demand generation experience
- Strong understanding of the full marketing mix, experience executing integrated, multi-channel marketing campaigns, and leveraging marketing analytics to measure performance
- Analytical mindset, using metrics to make data-driven decisions to improve marketing strategies
- Advanced, hands-on proficiency in marketing automation, CRM, MarTech & data analytics tools
- Proven success with self-direction, strong communication skills, and ability to communicate cross-functionally
- Experience developing creative solutions to complex problems
- Confident working in a highly fast-paced environment with multiple projects and quick turn-arounds
What the job involves
- We are seeking a full-time demand generation manager to join Oshi Health’s commercial marketing team
- In this role, you’ll partner closely with our growing B2B Marketing & sales team to define and execute a data-driven commercial growth strategy, developing impactful omni-channel campaigns to drive brand awareness, buyer education, and new sales opportunities
- This role reports to the Senior Director of B2B Marketing and is an exciting opportunity to join a growing team, make a big impact, and help us scale Oshi Health’s business as we continue to scale access to Oshi’s life-changing digestive healthcare
- End-to-end campaign strategy: Develop, execute, and report on end-to-end demand generation marketing campaigns across multiple channels, including email, paid ads, webinars, and events, to drive pipeline growth and progress
- Event marketing: Own strategy and approach to webinars and industry events that drive brand awareness and demand, including promotional strategies to maximize engagement
- Performance analysis: Analyze campaign performance with marketing analytics tools to garner actionable insights to optimize campaigns and improve our MQL to opportunity conversion
- Understanding our buyer: Develop a deep understanding of our ideal customer profile in collaboration with sales and the rest of the marketing team and design and test targeted demand generation campaigns
- Opportunity engagement: Own pre-sales marketing automation strategy and nurture opportunity working closely with our sales VPs on sales cycle engagement and/or prospect re-engagement tactics
- Help set content priorities: Work closely with the rest of the marketing team to determine content needs to support demand generation goals, including gated content, blogs, white papers, e-books, and more
- Agency management: Build and manage relationships with third-party agencies, such as social media and events
- Budget optimization: Manage allocated marketing budget and identify resources to maximize brand awareness and lead generation performance
- Tool management: Work closely with commercial operations to evaluate and implement tools aligned with our marketing strategy that increase our efficiency and performance
Our take
Gastrointestinal conditions, though relatively common, are often stigmatised, and its patient population is woefully underserved. Oshi Health is a virtual-first medical practice revolutionizing the diagnosis, management and treatment of digestive health conditions, to improve the standard of care for GI patients.
Oshi’s whole-person model and emphasis on proactive interventions has offered a transformative alternative to the reactive approach of traditional medicine. Its expert care team works to help patients gain control over their symptoms by treating them using a unique mix of dietary, psychosocial, and medication interventions. By serving the tens of millions of Americans affected by GI conditions, Oshi is filling a necessary gap in the market.
With 91% of Oshi Health members seeing symptom improvement within 10 weeks - a noticeable improvement from 2021's 85% in 3 months - it is evident that the company is dedicated to refining its offering. The significant funding it has raised will be used to accelerate the next phase of growth, including scaling its clinical team and creating new partnerships with health groups and providers.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Oct 2024
$60m
SERIES C
Apr 2023
$30m
SERIES B
Total funding: $116.5m
Company benefits
- Work in a mission-driven organization focused on innovative digestive care
- Monthly DEIB discussions, activities, and more
- Virtual-first culture
- Meaningful equity
- Employer-sponsored medical, dental and vision plans
- Access to a “Life Concierge” through Overalls
- Tailored professional development opportunities to learn and grow
- Unlimited paid time off — take what you need, when you need it
- 13 paid company holidays to power down
- Team events, such as virtual cooking classes, games, and more
- Recognition of professional and personal accomplishments
Company HQ
Midtown South, New York, NY
Leadership
Sam Holliday
(CEO)Started as a Manager for Accenture before becoming a Healthcare Investment Banker for J.P. Morgan. Served as VP of Population Health for Greenway Medical Technologies and VP of Operations for Everyday Health, before acting as COO for Cecelia Health.
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