Young people are increasingly turning away from traditional media, and gaming has in recent years become a professional spectator sport that draws huge online crowds. FACEIT is a competitive gaming platform that allows developers to run their own online tournaments, providing ranking charts, skill-based matchmaking and anti-cheat software to ensure that these events are as fair as any traditional sporting competition.
The esports market is projected to be worth about £4.5 billion globally by 2030, and FACEIT has attracted large scale investments as it continues to innovate in this market. Not all of its moves have panned out - for instance its foray into crypto gaming in 2022 could have come at a better time, but its pivot to non-intrusive in-game advertising has been well received by developers and is a testament to the adaptability of the company.
FACEIT is continuing to release and support new gaming products, for instance a car racing tournament released in colloboration with RENNSPORT, where established esports teams and car manufacturers will compete for a prize pool of €500,000. An Overwatch tournament launched in 2024 with a cash prize pool of $170,000. As the esports market shows no sign of slowing down, FACEIT will remain in a strong position to grow alongside it.
Kirsty
Company Specialist at Welcome to the Jungle
